Wallifornia Music & Innovation Summit in Liège 🇧🇪 ends my music tech conference marathon with a bang 🔥. Over the last 2 days, I’ve met so many people from this pretty niche industry and soaked up so many insights that my head is spinning. Huge thanks and congrats to Coralie and Gérôme and the whole team for organizing! This year, besides proudly representing Bravelab, I've also put on the MusicTech Poland hat. Stay tuned for more info. That's all the spoilers for now. The whole community is super open to collaboration and modernization. That’s awesome surprise. A lot is said about the music industry, but loving change isn't one of them 😉 Here's a brief overview of some panels and keynotes from the summit: ** The keynote on "The state of AI Generated Music Detection" by Romain H. from Deezer was a total geek fest. It hit me just how far we've come in detecting AI-generated music content, even reaching ~99% accuracy within certain models. Looks like we're in for a real cat-and-mouse game over the next few years. ** Another geeky panel called "Sonic Frontiers: Where AI and Tech Art Converge" hosted by Aga Samitowska, featured Robyn Farah, Mateusz Modrzejewski, Daniel Nordgård, and Christopher Wieduwilt. They really seemed to get how AI works. Not kidding 🙂 What's cool is they're also super into music and art, so you could tell they were genuinely passionate about the topic. P.S. If you want to find the channel Mateusz mentioned with AI-generated death metal, just Google 'RELENTLESS DOPPELGANGER'. **Keynote titled "Music+Tech Entrepreneurship Requires More Than Product-Market Fit" by vickie nauman. It was pure gold for music tech startup founders on how to prepare for building a startup in this industry. This was a deep dive version of Vickie's article on MBG (you can Google it). I promise we'll pass on this knowledge. ** The panel "Investing in Innovation: Empowering Entertainment and Music+Tech" with Lorrain de Silva, Bob Moczydlowsky, Rishi Patel, Xavier Péters, Hazel Savage, and Ben Wynter was really eye-opening. It all began dramatically when it was revealed that Bob had been heard saying, "fundraising for music tech is terrible" 😅 A small market, few large funds willing to invest, and difficulty securing follow-up funding... Also, the path to growth is not simple. But it's not all bad news. Rishi highlighted that now is an opportune time to invest in entertainment, given societies' increasing willingness to spend on the entertainment they enjoy. Lorrain also emphasized how COVID-19 underscored the importance of social contact, interaction, and culture, prompting increased spending in these areas. ** Lastly, I've got to mention the panel "Soundtracks of Play: Uniting Gaming and Music Worlds" with Toa Dunn, Andy Lurling, Vickie Nauman, and Thijs Verhulst. Let me just say, it was awesome! Unfortunately, LinkedIn has its character limits, as I discovered 🙂 So I'll stop here. Thanks Wallifornia & see you next year! #musictech
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Building personal brands on LinkedIn
1moOh no you were there?? We missed each other !