MacKenzie Cameron’s Post

View organization page for MacKenzie Cameron, graphic

466 followers

What if the very product that drives 7% of all the Earth's #GHG emissions also held the key to reducing human impact on the climate? The cement industry (and thus, concrete) is responsible for a huge slice of global CO2 emissions because of the way it is made today which not only requires significant heat input, but also releases embedded carbon from the raw materials. As this McKinsey & Company article discusses, industry is working on solutions intended to reduce, neutralise and even embed carbon emissions through a selection of novel approaches. Some #startups have tackled the problem from the perspective of capturing and storing emissions through #CCUS, whereas another approach is through the chemical enhancement of concrete mixes through #admixtures which reduce the need for cement. The top of the pyramid, in our opinion, is the use of Supplementary Cementitious Materials #SCM which fundamentally changes the chemistry of the process to reduce emissions and, ultimately, to embed more Carbon than is emitted. The most exciting of these business models provides the opportunity to supply concretes that use waste products and to embed, permanently, airborne CO2 through the curing process. This provides developers with a potential new income stream from Carbon offsetting credits alongside meeting development targets and reducing the human burden on the planet. What's the downside? Time... 2023 has shown us that changes in our climate can happen even quicker than feared. So here it is, an industry that can employ millions of people, create sustainable buildings and infrastructure and permanently embed CO2. Jump on board the #greenconcrete industry now as it teeters on the edge of exponential growth and watch this space to see how MacKenzie Cameron hopes to help propel the most promising startup in the sector to greatness. Who knew that #concrete could be so exciting? https://lnkd.in/eh3kwmqj

Cementing your lead: The cement industry in the net-zero transition

Cementing your lead: The cement industry in the net-zero transition

mckinsey.com

To view or add a comment, sign in

Explore topics