Vice President, Social Media Marketing and Digital Innovation | Content Creation, Digital Analytics, Digital Marketing | I Help Brands Drive Conversions and Tell Their Stories
As Netflix continues to enhance its catalog with licensed content, here are three key takeaways for entertainment media marketers, along with a crucial question to ponder: • Diverse Catalog Contribution: Paramount has emerged as a significant player, contributing 8.3% of Netflix’s TV catalog demand with only 1.8% of its titles. This success is largely due to popular Nickelodeon shows and the increased interest in titles like “Avatar: The Last Airbender” following new adaptations. • Strategic Licensing Impact: Warner Bros. Discovery, previously leading in content supply, still holds a strong position with iconic shows from The CW and Cartoon Network. The strategic licensing of HBO content to Netflix underscores the importance of selective, high-quality contributions to platform demand. • Content Lifecycle Extension: Licensing deals revitalize interest in shows, simulating the effect of new season releases. Comcast’s strategy of supplying rewatchable sitcoms and reality TV shows has not only boosted its presence on Netflix but also demonstrated the potential for extending the life and reach of content. 🤔 Big Question for Marketers: How can media companies strategically license their content to maximize its lifecycle and demand, ensuring it reaches the widest possible audience while maintaining brand integrity and profitability? #EntertainmentMarketing #ContentStrategy #Netflix #Paramount #WarnerBrosDiscovery #LicensingDeals #MediaTrends
Vice President, Social Media Marketing and Digital Innovation | Content Creation, Digital Analytics, Digital Marketing | I Help Brands Drive Conversions and Tell Their Stories
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