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Streaming TV is all about the journey from 'Power On' to 'Power Off.' New research from MAGNA Media Trials and Roku Advertising delves into the streaming TV experience, exploring the moods, motivations, and challenges of streamers. The study reveals that 73% of streamers start their journey in a positive mood, driven primarily by entertainment. However, what happens when the browsing journey commences? Explore further insights into content navigation, ad receptivity, and how to enhance the streaming TV experience in the latest study here: https://lnkd.in/ec6-BjxK

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Rene Syler

Multimedia Content Producer/Communications Specialist/On Camera Talent

1mo

Oh this looks really interesting; thanks for sharing! Definitely will check this out

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