There are many reasons why working with fewer, high-quality SSPs can produce better results for your ad buys. According to a study of agencies and marketers in the US, UK, and Australia, brand safety, media efficiency, and lower ad fraud are the top three factors buyers pursue SPO. Ready to unlock the power of SPO? Download our global research here: https://bit.ly/3RJOWYA
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Looking forward to seeing you at Beet.TV's #BeetRetreat Berkshires! Don't miss our VP of Brand Partnerships Cassidy Diamond and our SVP of Demand Facilitation Mike Evans at the event. https://lnkd.in/ewhG-SSV
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We spoke to BrightLine's Vice President of Global Sales Dan Kelly to explore how interactive ad formats can move the standard TV impression beyond awareness to drive engagement online and in real life. https://lnkd.in/eDfc9EMQ
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Learn how we helped Nestlé Indonesia achieve maximum brand exposure for Milo and Nescafe on premium streaming platforms with dentsu Indonesia. Check out the case study here: https://lnkd.in/eGeaAhZF
Magnite and Nestlé Dentsu Indonesia Boost Ad Performance for Milo and Nescafe with Maximum Brand Exposure on Premium Streaming Platforms
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Dive into the future of ad tech privacy! Our new Privacy Sandbox course is now available on Magnite University. https://lnkd.in/e_PyX7gN
Magnite University: Privacy Sandbox
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Discover how a leading global auto brand achieved a successful new product launch using Magnite Audiences. This innovative solution leverages first-party data to build scalable, cross-publisher audience segments, ensuring you reach the right customers across display and online video. https://lnkd.in/ecVchB8A
How Magnite Audiences Improved CPAs for a Global Automotive Brand
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Our latest research “SPO: A Buyer’s Perspective” surveyed advertisers in the US, UK, and Australia and found that they work with an average of 4–6 SSP and DSP partners. What are your thoughts on quality versus quantity? Download the research here: https://lnkd.in/etis9dh5
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We are growing! Join our team as a Senior Oracle Applications Developer and help us impact what millions of people read, watch, and buy daily. https://lnkd.in/ex6k36Dc
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Demand Manager's Control Center supercharges publisher success. Our integrations with companies like Brand Metrics and Greenbids empower publishers to measure brand lift and reduce ad waste, attracting eco-conscious advertisers. Read more about how our Control Center partners are providing a toolkit for programmatic campaign optimization here: https://lnkd.in/eXjyqPDf
How Control Center Partners are Empowering Programmatic Campaign Optimization
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We're pleased to share that TELUS has chosen our SpringServe ad server and Streaming SSP as its preferred ad technology solutions in Canada. Together we will forge new pathways to create impactful advertising experiences. Read more here: https://lnkd.in/eKr3x8uX
Magnite Chosen as the Preferred Technology Partner to Enhance TELUS’ Connected TV Offering
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We had a blast at ATS Singapore 2024! Thanks to all our amazing partners and clients who swung by our booth for insightful conversations and refreshing Mr. Coconut shakes.
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