Mak Efendić’s Post

Meta introduces a new flexible ad creative format to optimize ad performance: Meta has announced a new flexible ad creative format that uses machine learning to predict which ad format is most likely to perform best for each individual user. This new format can help advertisers reduce creative fatigue and improve their ad campaigns for better results. Key benefits: Reduced creative fatigue Improved performance Increased reach Improved conversions You can try it out today and see how it can help you optimize your ad campaigns. #Meta #adcreativeformat #digitalmarketing #advertising

Finally! It's here, the feature we've been waiting for! 🎉 Adding offers to your ad sources is a game-changer for all you savvy marketers. Ready to amp up your ad game? 🚀 Dive into the deets with Jon Loomer 👉 https://lnkd.in/eHPNSsVi #Marketing #AdTech #MetaAds #Mediabuying #Jonloomer #digitalmarketing #Meta #PPC #advertising

You can break into Meta ads and get profitable results with only 3 scenarios   1. Bold claims  2. Offer Convenience  3. Offer transformation Everything else will fall into place if you have these 3 aspects to your ad creatives. Show me an ad account that's not obeying any of these 3 principles and still getting profitable results. I dare you, I double dare you. PS: I don't give 2 cents about UGCs if they aren't inline with these 3 principles.

Meta has recently introduced a groundbreaking 'Flexible' ad creative format, akin to Pmax's creative assets. This innovative feature allows users to upload up to 10 images or videos, empowering Meta to personalize ads dynamically and display them in the most effective format. Unlike 'Dynamic creative,' 'Flexible' excels in creating diverse formats in real-time, seamlessly generating single image ads, single video ads, or carousels. Currently available for Traffic campaign objectives, I anticipate its expansion to Conversion-driven objectives, aligning with the growing trend of automation at the ad level. 'Flexible' not only enhances ad personalization but also aligns with the evolving landscape of AI-powered solutions. Stay tuned for more advancements! 🚀📊 #AdTechEvolution #FlexibleAds #Digimax #Facebook #updates

I see some brands putting more than 10 cards in their meta carousel ads. Here, I have a few questions: 1. How are they doing it? Is it some beta feature as meta allows only upto 10 cards. 2. is it effective? Keen to get your insights on this! #ads

Did you know that when creatives are too similar, Meta's system is likely to view those ads as the same creative and can lead to ad fatigue or ad blindness? Differentiating your ads is critically important and can result in a 32% increase in efficiency and 9% more incremental reach. Here are a few ways to differentiate your creatives. #meta #creative #tips #advertisingtips #metaads #advertisingstrategies

Are you interested in the upcoming trends and challenges in Ad Tech for 2024? Forbes Tech Council has provided insights in their recent article, highlighting key developments shaping the industry including: Third-Party cookie reduction challenges Interactive and immersive ad experiences Ethical AI in ad decisioning Growth opportunities in gaming and audio advertising Which of these trends and challenges will you be focussing on this year? Share your perspective in the comments below 👇 https://lnkd.in/eDREHSQn #AdTech #DigitalInnovation

A Meta study found that the fastest growing brands test 11x more creatives per month and there is an 11x variance in ROAS between the top and bottom performing creatives. A recent AppsFlyer study found that just 2% of ads get 68% of the spend. That's 1 out of every 50. It's painfully obvious that performance marketers need a high volume of creative to grow on Meta. Higher volume of diverse creative leads to: -> Shorter payback periods -> Larger new customer contribution margin Get your creative juices flowing. __________________ 🤓 Follow Manson Chen for more ♻️ Repost to share with your friends!

A/B Split Testing vs. Dynamic Creatives Which one is better for a new ad account with a small budget?🤔🤔 🤷🏻♂️Well it depends on whether you are looking to give control to meta or want control over your efforts. ✅DCT = You Allow Meta to have full Control ✅A/B = You have full Control Now it's your choice, by the way, decent brands scale by having more control, and obviously they also test DCT #facebookadvertising #mediabuying

Want to maximize results from your Dynamic Creative Testing campaign? 🚀 ➡️Test placement-appropriate dimensions of creatives. For example, if you have three 9:16 creatives, launch them only in the placements appropriate for them. ➡️Test Multiple Primary text variations along with the DCO. ➡️Test Multiple CTA buttons. Ex- Shop Now, Order Now. And finally, once you start seeing results, you can always breakdown all the elements and see which one's performing the best! ✅ So now, not only do you have your winning creative, but you also have your primary text, and CTA winning combinations!🎉 Comment down below if you have done this and it has helped you. 👇 #mediabuyer #mediabuying #performancemarketing #ecommerce #growthmarketing #meta #metaads