Malachi Threadgill’s Post

Broadvoice is going all in on AI & CX. At Forrester I spent 4+ years talking about the fact that we're in the Age of the Customer. At Broadvoice I get to work with an amazing team that empowers our customers to deliver world class CX Soltuions. Now, we're proving it. If you're looking for a world class UCaaS / CCaaS solution or just want to learn more about what I'm working on, shoot me a DM.

Honored to be part of this award winning company.

AI is coming for everything. João Camarate is thinking about how AI impacts CX in incredibly thoughtful ways. This is a cant miss session.

I can't wait for this webinar with our incredible CX Thought Leader Joao. AI is the future of CX.

Revenue Development Reps (Formerly BDRs) are typically the first human interaction a prospect has with a brand. First impressions are everything. Good RDRs are one of the most important roles in modern B2B revenue organizations.

CX + AI is why I joined Broadvoice. We're doing things that empower our customers to love their customers. 🚀🚀🚀

As I reflect on last week at Forrester Summit, I can only come up with one word. Gratitude. Gratitude for my time at Forrester, Gratitude for the relationships both with the analysts and the vendors, and Gratitude for being able to learn so much. Finally, Gratitude to TechTarget and Rollworks for allowing me to still attend and speak at the conference. However, here are my key takeaways from the event. 👇 🤜🤛Strong Sales and Marketing Alignment: The event highlighted the ever-closer integration of marketing and sales, emphasizing a fully aligned lifecycle that merges these two essential functions seamlessly. 💵 Shift in ABM Perception: The term "ABM" (Account-Based Marketing) is now considered just part of standard B2B marketing, reflecting a broader understanding that I anticipated and acted upon before leaving Forrester. 🤖 Rise of AI Features: AI is now a staple in technology stacks, with every vendor announcing some form of AI feature, indicating a significant shift away from other buzzwords and toward more practical, AI-driven solutions. ⚙️Expected Consolidation: Anticipate significant consolidation within the Marketing and Sales Technology sectors, driven by overlapping technologies and the need for streamlined solutions. 💡Innovative Forrester Analysts: Despite being away for less than a year, the innovative contributions from Forrester analysts continue to be game-changing, helping organizations navigate rapidly evolving tech landscapes. 🧑💼Forrester Summit's Leadership: The summit remains the premier conference for B2B and sales professionals, providing invaluable insights and networking opportunities, and a chance to reconnect with former colleagues and share knowledge on platforms like TechTarget and RollWorks, a division of NextRoll. ☺️ The conference was a profound learning experience, offering a blend of nostalgia and new knowledge. As we navigate this new era of AI enabled technology and navigating the uncertainty, its no surprise how businesses rely on Forrester Analysts for support.