We are delighted to announce the opening keynote speech at the Advertising: Who Cares? summit on September 12th will be by Lucy Jameson, Co-Founder, Uncommon Creative Studio.
The Who Cares? movement was started to promote the multi-disciplinary craft skills that built the advertising industry; skills which are still highly relevant in today's online world but which are now under threat from the focus on often meaningless media metrics.
Creativity is at the heart of Uncommon's offering in branding and advertising; an approach that led to the agency winning no less than 19 new accounts in 2023, and to it picking up multiple awards at this year's Cannes Lions.
With offices in New York, London and Stockholm and clients including British Airways, Monzo, B&Q, ITV, H&M and Google, Uncommon is an example of how a focus on creative excellence can drive business success.
As Uncommon's Co-Founder, Lucy will set the scene for our five workstream leaders, each of whom will be proposing creative solutions to the key topics the industry faces.
Brian Jacobs, who started the ‘Who Cares?’ movement with Nick Manning said: "We've always been clear that for positive change to come to the industry it needs to be driven by those in the business today, who put creative thinking at the heart of what they do, be that in the creation of commercial content, or in where that content is placed and evaluated. Lucy and her agency, Uncommon embody these qualities. We are delighted she's agreed to open our event."
Lucy will be followed by the author and consultant Michael Farmer (on business models), Jenny Biggam, Owner of the7stars (on trading, transparency and trust), Denise Turner, CEO of Route Research (measurement and accountability), Crispin Reed, Founder, Skyscraper Consulting (recruitment and well-being) and Ebiquity's CSO Ruben Schreurs (brands and journalism).
We will be announcing other high-profile speakers in the coming days.
Tickets to the event, to be held at The Royal Society of Arts from 1.30pm on September 12th can be purchased from our website: https://lnkd.in/dykpRRKP
More information from Brian Jacobs at [email protected] or Nick Manning at [email protected]. #whocares
Thanks Maarten! We do seem to have hit a nerve, what is so rewarding is to hear from people in NZ, Australia, China, Estonia, as well as USA, Canada etc, There's a shared passion there and a realisation that we're making a bit of a dog's breakfast of things at the moment!