Mandip Dangol’s Post

Are you just getting started with spreading the word about your cool product? ❕ Sounds like you need a marketing manager? Though let's take a closer look at the fate that awaits a solo marketer in a startup swarming with ideas and goals. ◾️ Market Research  ◽️ Brand Strategy  ◾️ Goals and KPIs  ◽️ Content Strategy  ◾️ Digital Marketing  ◽️ Social Media Marketing  ◾️ Analytics and Reporting  ◽️ Budget Management  ◾️ Collaborations and Partnerships And we haven't even started expanding each of the points in this list. Cyborgs are not here yet, and you'll have to hire some help for this poor human marketer! By some help, we mean pretty much a whole department which may not be in your plans when you're just starting... That's why at least for the first year or so it’s nice to have a trusted marketing agency to handle all this. Just writing and designing this post took the work of over 5 talented, well-educated specialists. We'll make sure your initial marketing burden is ours to carry 🩶 We're BOLDER.

Reality Check: Not All Marketing Agencies Know What They're Doing It's a harsh truth: many marketing agencies aren't as skilled as they claim. Some have never even run a Facebook ad but still pitch themselves as "experienced professionals." When you meet them, you might find out they're just beginners. Even if they mean well, you could end up losing your money. They might refund their service fee, but your ad spend is gone forever—straight into Zuckerberg’s pocket. Before hiring a marketing agency, do your homework. Make sure they have real results and a solid track record. Don't be fooled by smooth talk. Your business deserves better.

Thinking of hiring another marketer? Wait! 🛑 Before you expand your team, consider this: optimizing your current marketing efforts and improving existing systems could be the game-changer you need. At One Rawr, we believe in maximizing the potential of what you already have. 🚀 We can help you do more with less. Let's unlock your team's true potential together!

Growth marketers or specialists shouldn’t be your first hire. You need to make sure you have a system and process built with a marketing generalist (ex. CMO, product marketer) along with the founder before hiring a growth marketer. This person tests product-market fit, positioning, messaging and develops a basic marketing foundation. + can predict revenue growth, have some sense of urgency and deliver incredible ROI. When you have your foundation in place it becomes easy to provide enough context to contractors or other marketing people in the team to successfully market the product.

Recently i have been hearing a lot of contrarian point of views regarding the downsides of hiring an agency! Lets Debunk those! Consider these benefits of hiring an agency: Expertise & Specialization: Agencies bring a team of experts across all marketing areas. Cost-Effectiveness: Get more for your money with comprehensive services. Scalability: Adjust your marketing efforts as your needs change. Advanced Tools: Access cutting-edge marketing tools and technologies. Objective Perspective: Fresh insights and innovative strategies from an external team. An agency's results-driven approach and ability to deliver measurable outcomes can maximize your marketing ROI. 🚀 #Marketing #BusinessGrowth #MarketingStrategy #DigitalMarketing #AgencyVsInHouse

My journey as an executive consultant with thebsuite.co has been incredibly rewarding. Not only are they dedicated to fostering opportunities for #BIPOC individuals, but they also partner with organizations that share this vision. And I have the privilege of working alongside the two Founders who made this opportunity and community possible Dickey Comeaux and Candice D. 💛 I was included in their recent blog post "Unlocking Growth: The Benefits of Hiring a Fractional Chief Marketing Officer". I'm truly honored to serve as a successful example of the impact a Fractional Chief Marketing Officer can make. Working with USHCA has been an exceptional experience, elevating their marketing strategy and driving substantial growth. Check out our impact together below ⤵ "Take, for example, the Urban Schools Human Capital Academy, a valued partner of ours in the education sector. By leveraging the expertise of our fractional CMO, they've been able to transform their marketing and communications strategy, resulting in a 25% increase in clients and a significant boost in brand awareness within the education community. From implementing targeted campaigns to crafting compelling messaging, our fractional CMO has played a pivotal role in driving their growth and success." Curious about how a fractional CMO can benefit your organization? Read the full blog post: ⏩ https://lnkd.in/gj2jSrr3 And if you're considering hiring a fractional CMO, thebsuite.co is your go-to destination, boasting a pool of brilliant diverse executive leaders ready to fuel your business growth. #latinxleadership #fractionalcmo #businessgrowth #marketingstrategy #diversityandinclusion #latinaleader #latinacmo #latinachiefexecutive #chiefmarketingofficer #marketingleader #latinxmarketer #latinasinmarketing

Whether you're considering hiring a marketing agency, doing it yourself, or hiring internally, we'd be more than happy to point you in the right direction. No sales pitch, just honest advice. And hey, if you want to work with a proven agency team, we'd love the opportunity to help you level up your marketing game. 🚀📊 Book a 30 minute session with Joe Morsello here: https://lnkd.in/gnWfXfFM

From strategy to execution, a fractional marketing hire can do it all! 🦸♀️ Don't be fooled by the part time label! Fractional marketing hires can tackle any number of tasks, including: ⚡ Developing marketing strategies and campaigns ⚡ Managing social media and content creation ⚡ Analyzing marketing data and reporting on results ⚡ Hiring and managing marketing teams (if needed) They will act as an extension of your team, ensuring your marketing efforts are strategic and effective. Want to understand how a fractional marketing hire can fit into your team? Connect with Lesly Cardec today and get started. #FractionalMarketing #MarketingStrategy #MarketingOrgChart #MarketingLeadership

Last night a couple of friends and I were discussing how establishment vs anti-establishment sometimes matters more than political ideology (Dem, R, etc). I think CEOs and CMOs should consider a similar dynamic when making marketing hires: bias for action (or lack thereof) matters more than a lot of other more obvious categorical attributes. Product marketing vs content vs comms: you can learn a lot of that on the job. But it's much harder to teach a bias for action, and that's critical, especially in smaller organizations with relatively small marketing teams. Because the quality of your marketing output matters a ton, but quantity matters, too. You need someone who's going to learn and work fast. If I were hiring marketers, bias for action is the top attribute I'd look for.

The "Swiss Army Knife" myth of marketing debunked! Ever seen a job ad asking for a unicorn marketer who's a master of ALL these skills? Here's the truth: Smart marketing isn't about one person doing it all. It's about building a diverse team where each member brings their superpower to the table. From content creation to data analysis, and from tech wizardry to strategic thinking - modern marketing is a team sport. So, next time you're hiring (or applying), remember: Look for specialists, not superheroes. Build a team, not a one-person army. What's your marketing superpower? Share below!