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SPONSORED CONTENT: SARU's recent press release on the sports rights disputes involving eMedia, SuperSport, and the SABC misses the mark entirely, with eMedia stepping in to correct the record and shed light on the ongoing legal battles over broadcast agreements, leaving us all wondering who's playing fair in this game of rights and wrongs. #SportsRights #SARU #SuperSport #SABC #eMedia"

Sports won the year… again! 96 of the Top 100 most viewed telecasts of the year were sports. Dominated by football, but non-football sports also beat nearly all scripted programming. LIVE wins when you want to reach an engaged audience at scale. No better place for brands to be. Sports is your starting point for media strategy! #sportsmarketing #powerofsports #poweroflive #powerofespn #espn #espndigital #sportsmedia

The importance of in-game communication. Brilliant tool for reviewing, performance and learning.

The 2024 Summer Olympics weren’t just a showcase of athletic excellence—they were a game-changer for video advertising. With 30.6 million viewers and 23.5 billion minutes streamed, the games set new benchmarks for media consumption and brand engagement. NBCUniversal's dominance in primetime and record-breaking ad revenue highlight the power of incorporating live sports in media plans. Explore our recap of the key media takeaways from Paris: #Paris2024 #VideoAdvertising #Olympics

As advertisers keep an eye out on the rapid and continuous growth of women’s sports viewership, we conducted research to expand on what FOWS (fans of women’s sports) are like and where they are exploring women’s sports content. We utilized our proprietary research tool MindReader™ to further marketers' understanding of the FOWS profile and what fandom means in this space. Download our report at the link below to learn more. https://bit.ly/4afmoO7 #RaintheGrowthAgency #HypeHer #WomensSports

Interested in learning more about fans of women's sports? Check out our research about what FOWS are like!

Sports fandom is changing, younger generations tend to follow more athletes and creators than teams and leagues. The question is, how can we reach these new audiences effectively? The answer is simple, by leveraging athletes distribution. #smsport #sportsbusiness #njfsportsandmedia

How Influential are Sports Logos for their Fanbase? Profound impact of sports logos on fan loyalty and team identity, exploring the psychological and emotional connections between fans and the visual representation of their favorite teams. #sportslogos #nfl #mlb #sportsfans READ MORE: https://shorturl.at/yBSZ0

According to Altman Solon’s 2023 Global Sports Media Survey, which included more than 2,500 sports fans across eight major global markets, 59% of #fans #struggle to find or afford the sports content they desire. Additionally, 56% stated they would watch more sports if it were more accessible. 📊🔍 We are living in a fragmented market that leaves fans out of touch and out of pocket. 📺💸 #Sportworld simplifies it all. Our Mission: Giving sports fans orientation, overview & content depth! We offer a single, comprehensive platform where you can find and manage all your sports content - free and pay, across all sports. With detailed program information, highlight clips, and access to every league and athlete, we put control back in the hands of the fans. 🎉🏈⚽ #sports #streaming #innovation

Nine are creatively utilising their National Rugby League IP rights to support their regular program lineup, and audience growth & retention goals. Over recent year’s Nine has steadily committed to building its annual sports broadcast calendar, investing heavily in rights:   • NRL: $650m, 5-year deal (2023-2027) • Australian Open: $425m, 5-year deal (2025-2029)   • Rugby Australia: $30m per year until 2025 ($100m 2020 – 2023) • Olympics: $305m, Olympics between Paris 2024 – Brisbane 2032 Free-to-air networks such as Nine rely heavily on sports to underpin their ratings performance, and with the numerous global streaming giants (Amazon, Netflix, Apple, Disney) posing a continuous threat, they need to do everything in their power to leverage their IP. The NRL broadcast is a strong platform for cross-promotion...   NRL games draw large audiences, which may include people that don’t normally watch Nine’s broader TV programs. This creates a unique opportunity for Nine, who are able to expose this audience to popular shows such as MAFS. The fans exposed, may then become more likely to watch other programming on the channel, and this assists Nine with their audience growth & retention goals, which helps drive ad revenue. A well-executed NRL x MAFS cross-promotion... Nine have creatively combined NRL & MAFS IP to successfully create something novel & unexpected, that captures attention, and is memorable.   Over time people’s brains have become wired to know what to expect when encountering an ad break, and this makes us often tune out or not remember what we’ve consumed. When competing for attention amongst the sea of brand messaging, a great way to stand out is surprise and novelty. People are used to seeing MAFS ads, and NRL ads, but not a combination of both. The below ad is not only worth noticing because of its unique ability to capture attention, it’s also useful because of its high-relevance for NRL and MAFS ad breaks, making it appropriate for frequent cross-promoting during Nine’s most watched programs. Video credit - Ryley McKay #sportsmarketing #sportsbroadcast