Mara Greenwald’s Post

If you missed our webinar "A CPGs Perspective on Retail Media and Personalization" last week, it is now available on-demand with valuable insights from Xavier Facon Steven Winnick and Gina Acosta. #retailmedia #personalization #promotions #dataandanalytics #retail #niq #coresightnews

🌟Reviews build trust and help people feel more confident about their decisions. That’s why all our digital sampling campaigns include product ratings and reviews. It’s also why we're showing you what other CPG brands have to say about their campaigns with Social Nature 😲. So don’t just take our word for it… hear what the +600 brands that have worked with us to build successful campaigns have said about their experience ⬇ https://lnkd.in/g-JNcjZ9

We know the digital space is going to be noisy in 2024, so it’s more important than ever that advertisers be strategic to cut through. With next year’s planning well underway, learn how Retail Media can help your brand stand out in all the digital commotion and how Kantar can help: https://lnkd.in/gcDFTxGD

Do you know how to use consumer insights to achieve the greatest ROI for sampling programs and event marketing initiatives? Our CEO Ken Roshkoff explores "Capturing consumer insights: FMCG product sampling and event marketing" for Quirk's Media. When launching new products, it can be difficult to stand out from the crowd in the highly competitive and evolving fast-moving consumer goods (FMCG) sector. To capture attention, brands must innovate the right way – by keeping up with what their consumers want and meeting them where they are. And meeting those consumers at sampling events can be an effective way to capture attention, but these campaigns are costly. How can you ensure you get the most bang for your buck? Learn more: https://hubs.la/Q02JWzJW0 #MRX #FMCG #ProductSampling #ConsumerResearch #MarketResearch #Insights #ROI #Sampling #ProductLaunch #ConsumerInsights #Marketing

We know the digital space is going to be noisy in 2024, so it’s more important than ever that advertisers be strategic to cut through. With next year’s planning well underway, learn how Retail Media can help your brand stand out in all the digital commotion and how Kantar can help: https://lnkd.in/eDqHA9W6

We know the digital space is going to be noisy in 2024, so it’s more important than ever that advertisers be strategic to cut through. With next year’s planning well underway, learn how Retail Media can help your brand stand out in all the digital commotion and how Kantar can help: https://lnkd.in/g8S5XE9W

We know the digital space is going to be noisy in 2024, so it’s more important than ever that advertisers be strategic to cut through. With next year’s planning well underway, learn how Retail Media can help your brand stand out in all the digital commotion and how Kantar can help: https://lnkd.in/dtKicj54

We know the digital space is going to be noisy in 2024, so it’s more important than ever that advertisers be strategic to cut through. With next year’s planning well underway, learn how Retail Media can help your brand stand out in all the digital commotion and how Kantar can help: https://lnkd.in/gbzbjxgZ

This research is based on the US market but still offers some interesting insights into retail media networks from the perspective of CPG companies.  https://lnkd.in/g3qv-kGz #retailmedia #cpg #cpgindustry #marketinginsights #marketinginnovation #rmn

Trust, transparency, and reputation are more than marketing buzzwords. ⭐💡 There is real demand for instantly accessible, accurate information about your products, and a well-defined transparency strategy is essential for meeting the needs of today’s consumers. Download this free guide to explore data-backed consumer insights for CPG manufacturers and retailers, plus real-world examples from industry leaders who have proactively embraced transparency for their brands and products. https://ow.ly/iAIp50Qla7b SmartLabel by Consumer Brands Association #Trust #Transparency #Labels #CPG