Marc-Antoine Jarry’s Post

In an age where everyone seems to have a suite of social media accounts, it can be difficult to create a human connection with the people who follow you. The screen becomes a barrier and it becomes harder and harder to give consumers the human contact they crave. But this kind of authenticity is important if you want to boost sales. #Authenticity #Branding #ConversionRate #SocialMediaMarketing #SocialMediaStrategy #Transparency

Fred Again…one of the smartest guerrilla marketers of our time? Ahead of one of his final shows of the year, Fred announced that his regular warm up DJs, Joy Division, wouldn’t be joining him. He put a call out on his Instagram stories asking DJs to submit samples to be in with a chance of opening for him. The winner was a female DJ with little more than 3K followers. But who cares? Why is this so genius? 84% of Gen Z say their favourite brands treat them like individuals and Fred Again has built his personal brand through "Mate Marketing". His IG posts & stories read as if you’re getting updates from a friend and his reputation for DM’ing people to ask if he can sample audio from their personal content (listen to Sabrina (I am a party) to hear the full effect of this), has created a community that hangs on his every post. Supporting up and coming talent is nothing new but doing it in a way that feels authentic, and doesn’t take months of planning is no easy feat. The two-way dialogue Fred has with his audience and the real time focus group feedback he gets, means he can launch a next gen initiative via a 10 second Instagram story and make it a reality in 24 hours. There’s much we can learn from Fredrick Gibson. Ultimately, brands that prioritise personalization (again and again and again and again) and make it integral to their strategy will have a competitive advantage. #pr #marketing #fredagain #brandbuilding

In an age where everyone seems to have a suite of social media accounts, it can be difficult to create a human connection with the people who follow you. The screen becomes a barrier and it becomes harder and harder to give consumers the human contact they crave. But this kind of authenticity is important if you want to boost sales. #Authenticity #Branding #ConversionRate #SocialMediaMarketing #SocialMediaStrategy #Transparency

This article raises some interesting points about the use of humor in social media marketing, though i'd argue the headline is flawed in its suggestion that the growing prevalence of humor makes the use of it less effective. Humor, when done right, has incredible power to help brands get noticed and accelerate the emotional connection between audience and brand. At its basic level it lets us us entertain so we can earn someone's permission to then sell. But we often say comedy can quickly turn into tragedy if done wrong. Shock and stupidity for just the sake of shock and stupidity rarely does a brand any good. And most importantly, as this article calls out, brands need to use humor in an authentic manner. Rather than abandon this approach, the increasing use of humor in the social scapes should just raise the bar to create even smarter, wittier and more likable communication. Seems like a fun challenge.

You bet! As an inbound marketer, I'm always looking for ways to turn casual fans into raving advocates. It's not just about vanity metrics; it's about building a community of people who genuinely love your brand and spread the word organically. But how do you make that happen? It's all about cultivating loyalty. Here are my top tips: 1. Engage with your audience: Don't just post and disappear. Respond to comments, answer questions, and participate in conversations. Show your followers that you care about what they have to say. 2. Encourage user-generated content: Run contests, ask for feedback, and feature your followers' posts on your channels. This shows that you value their contributions and makes them feel like part of something bigger. 3. Reward your biggest fans: Offer exclusive discounts, early access to new products, or other perks to your most engaged followers. This shows them that you appreciate their support and incentivizes them to keep spreading the word. 4. Be authentic and transparent: Don't be afraid to show your human side. Share your story, your values, and what makes your brand unique. People connect with authenticity, and it builds trust. By following these tips, you can start turning your followers into brand ambassadors who will willingly champion your brand. Remember, it's a marathon, not a sprint. But with consistent effort and genuine connection, you can build a loyal community that will help you grow your business. What are your biggest challenges with turning followers into brand ambassadors? Share your thoughts in the comments! #socialmedia #marketing #brandambassadors #community #engagement #loyalty #authenticity

The best way to build a memorable #brand on social media is to be yourself. Be funny, provocative, and don't be afraid to take risks. #funny #socialmedia #humor #humorous #witty #wittywednesday #sassy #provocative #writingtips #edgy #brandgrowth https://lnkd.in/dXwAB6mp

Great marketing does not consist of: • pretty design • hype and virality • celebrity endorsements • expensive PR placements Case study: The smokeless fire pit brand whose Snoop Dogg ad went viral just replaced its CEO after the failed campaign. Lesson: Great marketing: • generates revenue • speaks to one person • solves a specific problem • generates revenue (cannot be overstated) Anything less, is simply arts and crafts.

🏃♀️Thoughts while running🏃♀️ Sometimes we need to slow down to go farther. I've always said I hate running. I'm out of breath, feel out of control and struggle to keep going. My sister credits her running group with keeping her going. They chat while they run. When I told her I could never actually run and talk, she casually said, "you're going to fast." I slowed down and the next thing I knew, I ran 2 miles. Easily. And then 3 ... and then the real breakthrough: I enjoyed it. 🤯 "But everyone else runs faster," my inner critic screamed. Maybe. Maybe not. All I know is that when I slow down, I go farther. I accomplish more, and I feel better. I want to keep going. The same is true in business. Let the influencers and experts yell GO FASTER. Let them try and shame you with YOU SHOULD BE THERE BY NOW. Slow(er) and steady(er). That's what works for me. ✨ ✨✨✨✨✨ Thoughts courtesy of me, Jenn Prochaska (Pro HASS kah). As a Message Strategist, I define your foundational messages and brand voice, so your marketing dollars are spent wisely. Effective marketing starts with effective messaging. If you're ready for clarity, let's talk.

I hear lots of reasons (excuses) for why people avoid marketing their services: "My website isn't ready." "I don't like Facebook." "I don't want to do video." "I can't do this." "I don't have time." "I tried, and nothing happened." In business, marketing is the primary responsibility. It pains me to see people retreat from it. Without visibility, how do people know what you offer? I began my business a decade ago, clueless about marketing, thinking it was just paid ads. I stumbled and made countless mistakes, which initially frightened me. Accustomed to the background, being in business thrust me into a new world. It took years to become comfortable, but now I embrace it with gusto. If work is lacking, you're either not doing enough, doing the wrong things, or not doing it frequently. Consider why even McDonald's advertises, though they don't need to. It's about repetition, staying at the forefront. When you feel overly visible, do more; the noise requires repetition to rise above. Think of marketing as dropping breadcrumbs. Immediate momentum may be elusive, but persistence pays off. Never let an opportunity pass to be front and centre, even when not actively selling—telling your story connects dots to a world of opportunity. I wrote this piece last year but it is still relevant. https://lnkd.in/gHy6saHN #marketingadvice #visibility #Kochies #selfpromotion

Do parasocial relationships affect marketing and PR efforts of individuals? 🤔 I was casually scrolling on F1 Twitter (or X, I guess!) a few weeks ago and I came across a post regarding a driver & his rumoured new girlfriend. One of the replies to this referenced how they felt bad for said driver's ex partner and that the 6 year relationship obviously didn't mean anything to him. Aside from the slightly insane take, it got me thinking about what parasocial relationships do to PR and the brand identity of celebrities - whether they're sports stars, actors, musicians or influencer, how does this affect them? Parasocial relationships are one-sided relationships, where one person extends emotional energy, interest and time, and the other party, is unaware of the other's existence. This is something that is common with celebrities or brands, sports team etc. So, the pro's: 💰 Those who have heavily invested their time and energy to supporting an individual is going to spend money on things related to them. This may be merchandise (think Daniel Ricciardo's Enchante range) or it might be purchasing a product that they've endorsed/ 'influenced' their fans to buy. 💙 Those with para-social relationships with athletes are going to have strong loyalty to them. So, this is not only a benefit to that individual but also their sponsors, team and future teams/clubs. It is becoming increasingly common (in certain sports) for people to be athlete-first fans - which essentially means, if that athlete moves teams their fans may move with them! But what about the con's: 📛 PR and reputation that is out of your immediate control - athletes are media trained and most know the right things to say & do but the issue here lies with their personal lives. You'll notice in many sports, fans are becoming more and more interested in the 'WAGS' and relationships athletes are in but sometimes the fans then enter another para-social relationship with the partners. So, if that couple breaks up - they feel loyalty to the non sporting person (regardless if they are 'famous' as well). I'd love to know your thoughts on this, it is definitely something I'll be putting time into researching in the future!