Marc Jenkins’ Post

Engage, Innovate, Elevate Branding with engaging events. Whether you're planning a product launch, a tradeshow, an investor event, or a hybrid extravaganza, here are 25 event technology trends that will help you stand out in the crowd. https://lttr.ai/AVVBe

Engage, Innovate, Elevate Branding with engaging events. Whether you're planning a product launch, a tradeshow, an investor event, or a hybrid extravaganza, here are 25 event technology trends that will help you stand out in the crowd. https://lttr.ai/APFhs

Reflecting on my experiences at recent industry events, a compelling insight emerged: the event technology on display is just a small sampling of what is in the market. This realization strengthens GoLucid, LLC's mission to Redefine Event Technology. We aim to deepen the understanding of event tech for producers, thereby enriching their discovery process. This leads me to the first step in our approach: Active Research. We're dedicated to thoroughly exploring the event technology sector, actively looking for companies, and reviewing their association with event technology. Whenever we find a company, we begin the engagement lifecycle to Define the Event Technology. By rigorously researching and analyzing the market, we strive to be an expedited resource for Event Producers. However, you can't just call us and say I need a “fill in the blank.” We need to understand your current event stack and ensure we understand your objectives to help connect the dots.  Understanding how you validate your event tech needs and how you source your options are critical components of success for those who create extraordinary events. Follow us: GoLucid, LLC #GoLucid #EventTech #ActiveResearch

Industry events should be the golden standard for other events and organizers, but more often, that’s not the case. Think about it. If we don’t walk the talk, then how can we expect others to do it? ;) So how can we set the bar higher? In the next episode of Ctrl + Alt + Event, Bogdan and I will dive deeper into: 💡 The importance of having high-quality technology on display at industry events. 💡 Considerations for selecting and showcasing tech solutions that are innovative, user-friendly, and capable of enhancing the event experience 💡 Examples of successful tech implementations and the impact they have on attendee engagement and satisfaction. What would you add to this conversation? See you there next week! #eventtech #eventprofs #ctrlaltevent

Here's the biggest mistake I made while running events. 😱 😱 😱 I focused almost exclusively on the number of registrants and attendees. I would present these astronomical numbers that looked really impressive, but they weren't really tied to any business value. What I now understand is that those numbers, by themselves, aren't impressive. What my stakeholders find impressive is when I can report on information like... 📈 The amount of pipeline influenced by those events. 🛠️ Whether those events helped increase product adoption. 👟 How many attendees completed the desirable next step. There's still so much for me to learn here, and that's why I'm excited for Event Different. We're bringing in event experts to share how they're using their events to drive revenue and prove tangible impact. Hope to see you there! https://lnkd.in/eBXQkDYg

I decided to share it all (link in comment) - anytime someone would ask I would give all the info I could. Why? Because planning a conference, particularly a year 1 conference, is the most stressful thing I have ever done. And, if I had someone else to lean on or learn from when it comes to this kind of activity, it would have seriously helped. So, being recognized as an "Event Content Professionals to Follow 2024" by Sessionboard is truly an honor. For all those following the rest of these folks, and seeking insight on how to host a conference like our MOps-Apalooza, please check out the link in my comment. We're still riding the high from hosting an incredible Marketing Ops Conference, an achievement that speaks volumes of what passion, hard work, and community can accomplish together. It wasn't just a conference; it was a statement. I'm thrilled to announce our next adventure: the Anaheim 2024 conference, set for November 4-6! And guess what? Momentum is already building - our first Silver Sponsorship and the Diamond Title Sponsorship slots have been snapped up! This is more than just an event. It's a chance to connect, learn, and grow together. Whether you're looking to dive into the latest in marketing ops and revenue ops, share your expertise, or just soak in the innovation around you, Anaheim 2024 is where you'll want to be. Follow me for more exciting updates, the call for speakers, and more! Get ready to be part of something truly special. Let's make the future of marketing ops brighter, together. #MarketingOps #mopza24 #marketingtechnology #martech #revops

3 Tips to elevate your events with technology!

Great tips for meeting planners from Darlene at T3Sixty.

Still riding the high from last week's Event Tech Live! I'd like to share some insights for those in event production asking about the value of attending such an event. As someone deeply embedded in the industry, I firmly believe in supporting key industry events, whether IMEX, International Association of Exhibitions and Events (IAEE), Meeting Professionals International, ASAE: The Center for Association Leadership, PCMA, or anything I might have missed. Advocating for your own event means recognizing the value in others—especially those who support our industries. While many events offer networking opportunities with event technology providers, none compare to Event Tech Live if you want to dive deep. It’s the place to see various technologies under one roof, assess them firsthand, and gain invaluable insights. You'll still get value from engaging with event tech at those events and do it as they exhibit to see you. However, at ETL, you can engage with different industries to see how they are using other solutions and hear from Event Tech leaders about how they are trying to make an impact to foster growth for event technology and development for your events. I highly recommend attending Event Tech Live in the UK later this year, but if you are in the US, you need to make it a must to catch the US edition in '25. It's an investment that pays dividends in knowledge and connections. Also, if you'd like a game plan to optimize the event opportunities, please hit me up... I'm happy to share the template!