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A global sports star - David Beckham ✅ A premium beer brand - Stella Artois ✅ A great British sporting event - Wimbledon ✅ The British summer weather - A mix of sunshine and rain ✅ If you can't create a brilliant campaign with these four ingredients and poke a bit of fun at the same time, then you're doing something seriously wrong! AB InBev, Stonegate Group and Alight Media - Great team work, we've enjoyed working with you on this 🎾🎾🎾 https://lnkd.in/epZKF76s #shoppermarketing #marketingstrategy #zappit #customersatisfaction #mobilecoupons #martech #rateofsale #sampling #producttrial #1pd #cashbacksolution #instantcashback #groceryretail #cashbackmarketing #experiential #ontradesales #retailtech #fmcgsales #salesboost #hospitality #wimbledon24 #stellaartois ZAPPIT | Powering mobile coupons and instant cashback across retail & hospitality

Frame the Magic | The Coca-Cola Company & DAVID Miami Agency This professional campaign, titled 'Frame the Magic,' emerged in April 2024, captivating audiences in Argentina and the United States. Crafted for the iconic brand Coca-Cola by the esteemed ad agency, DAVID Miami, this campaign encapsulates the essence of shared moments. In an era where communal dining experiences are dwindling, Coca-Cola recognizes the power of connection fostered around the dining table. To reignite the joy of shared meals, special frames were conceptualized to immortalize these authentic connections during mealtime, celebrating the magic found in genuine human interactions. The imagery evokes a sense of warmth and nostalgia, set against the backdrop of a cozy diner scene, reminiscent of timeless gatherings. It portrays Coca-Cola as more than just a beverage but as a catalyst for fostering meaningful social bonds. The slogan "Real Magic" reinforces the idea that genuine moments of delight are elevated when accompanied by a Coke. Global CCO & Partner: Pancho Cassis Creative Director: Joana Plautz #FrameTheMagic #CocaColaCampaign #DAVIDMiami #SharedMoments #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration #connections #community #letsconnect  #RealMagic #SocialBonding #AdvertisingAnalysis #MarketingMagic #BrandMagic #CokeMoments

Our 'The Best Foodvenience Store in the World' competition, together with Invenco by GVR and sponsored by The Moseley Group is searching for retailers who have the most engaging and enjoyable customer experience. We’ll be looking for those retailers who are future proofing their convenience stores by making themselves part of the daily routines of their customers through breakfast, lunch and dinner day-parts and the snacking occasions in-between; by creating more authentic food ‘stories’. Our search for 'The Best Foodvenience Store in the World' includes three areas: ✅ The Consumer Facing Offer ✅ Operational Excellence and ✅ Performance. We're inviting leading convenience store operators from around the world to participate by entering a store, representative of their network, which best represents excellence in the combination of these three areas. This is not just a competition, it is also a global research initiative which will, just like our 'The Best EV Hub in the World' competition - which was organised together with Vontier and sponsored by Visa and The Coca-Cola Company - bring real benefits and learning for our global industry.  Alan English Elaine P. Kanak Karthik Ganapathi Ganesh Kalpundi Mark Morelli Dave Coombe Om Shankar Harry Milloff Parker Doyle #BestFoodvenienceStore🌎 Frank Gleeson Nick Scherzer Carolyn Schnare Anthony Wysome Dan Munford Insight Research #BestFoodvenienceStore🌏 Ask for all the details to get involved: https://lnkd.in/e9gWvrD3

In 2023 Diageo (Johnny Walker, Guinness, Tanqueray, Baileys, Smirnoff, Captain Morgan etc, etc) spent £3.051 bn on marketing. I will let that sink in... £3 billion 💵 💵 💵 That is £3,051,000,000 🤷♂️ How does a small producer, with little or no marketing budget, compete with that? 👨🎓 The answer is by doing what you do best, being agile and being able to engage with your customers. Taking them from customers to being community members around your brand, and from community members to brand ambassadors, all incentivised to talk about your brand and products. All these things are what Veribli smart tech and our engagement platform allow you to do. 📲 Instant and direct connections from the tap of a customer's phone 💍 Engagement through useful content deliver ✅ Community building through engagement 🙌 Incentivisation of ambassadorship That is marketing. Spending £3bn is not. Do you want to play on the same stage as Diageo? Send me a DM or call me on 01482 455855 to discuss how. Just as a side, that £3bn is up by £1.2bn since 2020 🤷♂️ #marketing #budget #marketingbudget #veribli #bigbrands #beer #wine #whisky #gin __________________________ I am Matt, at Veribli we offer smart RFID technology and a platform that allows you to control and automate your production, track your assets, create smart products and build, direct long-lasting relationships with your customers and enabling a circular ecosystem. At Axsi Systems Ltd we track health & safety tasks & inspections for cleanliness, HACCP, fire doors, construction sites and much more. 📧 [email protected] 📲 01482 455855

Many CPG food brands overlook this at festivals. Not activities, social, contests, or sign-ups. Selling their product. Ninety-nine out of a hundred times, CPG brands just give it away. You'd be surprised how many people want to buy a full size sample. It's as easy as putting up a price list. When the festival has 10,000+ attendees, this offsets the cost considerably. Let's make money moves together! #eventmarketing #experientialmarketing #CPGmarketing

🍸 Drinks Brands - Want to reach more On Premise Venues? EzTenda can help 🍸 It's estimated only 10% of On Premise venues are actively called on by brands. That's a massive untapped opportunity. We're excited to introduce EzTenda, Australia’s first drinks tendering digital marketplace providing brands a revolutionary way to reach new venues and increase distributions, ensuring your brands end up in more hands. Whether you’re a brand at the beginning of your journey or you’re well-established, we understand the need to have tools that enable you to get that bid over the line. Our aim is to provide support and elevation for those moments that lead up to your brand securing new business and brand activations. We come from the industry ourselves, which is why we’re so passionate about providing a digital space that brings an added benefit to the expertise that has helped you grow a competitive brand already. 👉Ready for a smarter (and easier) way to secure new distributions? Sign up here: www.eztenda.com EzTenda | The smarter way to do drinks business. #drinksindustry #hospitalityindustry #hospitality

DTC holds steady in a declining market. Now more than ever brands need to engage existing and new consumers in every channel. The DTC channel is key because it allows brands to engage directly with new and core consumer groups. #winebusiness #dtc #sbg https://lnkd.in/eJ8G36Xz

FLAVOURLY team makes sure our valued clients experiences at cafeteria are elevated to Wow experiences with our experienced and valued partners. Cheers to our amazing brand partner @Truptifarsan to consistenly innovate and deliver great. snacks and experience at their pop-ups #corporateevents #ifma #facilitiesmanagement #brandmarketing #growthmarketing #employeesatisfaction #foodservices

Lessons in love from 6 food and drinks brands. As part of The Drum’s Food & Drink Focus Week, we’re using insights from Kantar’s Marketplace - an automated market research platform - to show why consumers adored ads from Cadbury UK, Tennent Caledonian Breweries Ltd. and KFC. Also featured are ads by The HEINEKEN Company, Twinings and Starbucks. Check out the findings here: https://lnkd.in/dPuxpEws #advertising #marketing #consumerinsights

⚽ Kicking off the Bank Holiday weekend with NEW WORK for Unilever Away From Home UK As the country gears up for the UEFA Euro 2024™ tournament this summer, pubs across Britain are looking forward to a much-needed boost in footfall and sales. But why let drinks enjoy all the action? This week, The Morning Advertiser published its much-anticipated Pub Guide to the tournament, exclusively sponsored by #Hellmann’s, which supports operators in making the most of the opportunity.   Read it here: https://lnkd.in/eH4TMJEs Building from the Omne Agency Consumer and Operator Hierarchy of Needs (exclusive insight we create on a rolling basis for our clients in collaboration with CGA by NIQ) #Hellmann’s has leveraged the increasing relevance of small and sharing plates to de-risk NEW on menus for both operators and consumers alike. Together with Hellmann’s, and working with England’s Jack Grealish to promote it, we have created the “Bite-Size Winners” bar snack guide. A simple, easy solution for pubs and bars to boost food sales when drinks traditionally have the attention.   The #UpYourGame campaign also includes focused activations for other target channels, including a guide to boost workplace happiness with football celebrations at the heart and information on mayo mixes for QSR delivery restaurants.   As #Hellmann’s biggest campaign to date, Omne Agency has strategised and managed all paid social and digital channels, above-the-line media bookings, trade activity, physical activations, and competitions to create a completely holistic and joined-up approach.   We’ve also been working with the Unilever Food Solutions global team, to extend its reach as a fully European campaign fitting to the occasion and helping operators wherever they are to up their game! #Euros2024 #b2bmarketing #foodservice #b2bagency