Managing Director at Spark Foundry | LinkedIn Top Voice in advertising, AI, digital marketing and executive management
When is Netflix going to start advertising it's ad-funded model? 9 months since releasing their Basic with Ads plan, the company has admitted that it's still at a very low base, and unable to contribute significantly to earnings. If the goal of the Basic plan is to attract new users (i.e. penetration) then advertising is key to achieving that. Yes, everyone knows the Netflix brand, but how many people know there's an ad funded model (outside of the marketing world and people on LinkedIn)? #Netflix #Advertising #AdFundedModel
It seems like they're terrified to talk about price after the password sharing pile-on. If they started their comms more transparently, they would have solid ground to move that way, but they started how they meant to go on - opaque!
It looks like they are doing a re-think. It has been withdrawn from Canada and is no longer accepting new basic plan subscribers in the UK and the US. https://www.nbcnews.com/news/amp/rcna95112
Retired academic, ex media agency board director, market researcher.
1yGood question. Are they fearful of some full subscribers moving to ad supported if the content is the same?