It's been interesting to see how the team at Mineral has been developing technology, and their go-to-market was never to sell anything to farmers, so now we wait and see where it all lands https://lnkd.in/gmE-tqsi
Patrick Millar
2mo
It’s always hard to tell if “dispersals” (their euphemism) like this are due to: - business model issues - execution issues Precision Ag has definitely proved to be harder and more expensive than many expected. It also tends to be more attractive to very large customers (Driscoll’s?), rather than the average customer. Hopefully the staff have been well taken care of - best wishes to all.
Mitchell Hora
2mo
Interesting. We were hired a couple years ago to help collect field-level insights to train their remote sensing.
Invented some stuff, wrote a book, served my country (USMC) ... just trying to add value.
2moMost of what they built stems from technology developed at farmwave in 2014 and utilized in collaboration with Google X and Driscoll's. We still own this patented technology and always look to partner with others if it will add value to users.