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Alert, Makeup Brands! 🎨✨ I created a new TikTok effect where you choose your favorite products from each category to build the perfect makeup bag. I used viral TikTok products, and the response has been incredible! In less than 24 hours, has obtained 1 million views and more than 1,500 users have shared their videos, showcasing their products and talking about them. Don't you think this would be a great idea to implement in a makeup brand? It's a super fun way to showcase your products and generate authentic content. Here is the video I made to show it off, though I admit I'm not an expert at creating videos. I invite you to visit the effect's page and see the amazing videos created by others! https://lnkd.in/eRV37Uk4 If you're interested in reaching more followers with these effects, contact me. I have many ideas on how we can make exciting projects a reality together. I look forward to your message! 💄📲 #MakeupAlert #ViralTikTok #BeautyTrends #MakeupBag #CreativeContent #InfluencerMarketing #BeautyCommunity #MakeupLovers #EngagementBoost #InnovativeMarketing

With a solid strategy, one of our clients' content reached 25M+ people 🚀 We generated great numbers for Dr Zara, a cosmetologist, on her Instagram and YouTube accounts with a solid strategy backed by industry research. 1. Strategising the right way:  * We understood Dr Zara's key goals and focused on her unique strengths and objectives. * Our strategy included a balanced mix of statics, reels, and stories, ensuring timely and consistent posting to maximise engagement and reach. 2. Valuable and Entertaining Content:  * We highlighted Dr Zara's expertise in the latest cosmetic trends and treatments through informative posts, providing value to her followers.  * Our design team created stunning visual content that resonated with her audience, enhancing her Instagram feed's visual appeal and consistency.  3. Expanding to YouTube:  * We started to build her presence on YouTube 5 months ago. With consistent posting, we received 25K+ impressions in the last 28 days. * We studied her audience and created a content strategy that resonated with them. 🚀Some interesting insights to look at  Instagram (~3 years) 1) 15.3K Followers  2) 10M+ video views 3) 25M+ People in the accounts centre reached  4) ~300K Engagement YouTube (~ 3 Months) 1) 176 Subscribers 2) 100K+ Short views  3) 225K+ Impressions  We treat each client's business as our own business and combine our industry insights and social media specialisation to craft compelling results.  This approach has helped us solidify Dr Zara's prominence in the cosmetology and facial aesthetics space. If you want our HYPE ARMY to work on creating a solid brand presence for you, comment 'HYPE' to get started! #YouTube #Client #Casestudy #SMM

In just one week, the internet shifted from #bratsummer to being very #demure, very mindful. 😌✨   But don't worry, I'm here to fill you in on the latest trends before it's too late to catch up. So let's get into it 👇   It all started when TikToker @joolieannie posted a series of satirical videos on how she conducts herself in her day-to-day existence - from airplane etiquette to drag show dos and don’ts; she's always "very demure, very mindful".   Her content quickly went viral, sparking a new online aesthetic joined by everyday social users and brands alike. 🔥   If “demure” is popping up on your feed, it’s likely here to stay. Brands considering jumping on the trend should take a moment to understand its playful critique of more polished aesthetics like the "clean girl" trend. If your brand embodies a playful and inclusive spirit, “demure” could be the perfect conversation for you to join. Just remember to keep it light and fun!   Check out how these brands are embracing the trend: 🛍️ Athropologie: https://lnkd.in/e6Bwq_7g 💄 Maybelline: https://lnkd.in/eK-694Ns 👗 Odd Muse: https://lnkd.in/eeYEgrMj #GenZTrends #SocialMedia #BrandStrategy #ViralContent #Marketing #TrendingNow

Is This Trend Manufactured or Organic? In the realm of beauty and fashion trends, the emergence of the "Mob Wife Makeup" trend has sparked a fascinating discussion on the nature of how such trends gain traction and widespread popularity. As I recently discovered while tuning into one of Sweden's most reputable radio shows, this trend is characterized by its bold, maximalist approach—emphasizing pronounced eyebrows, dramatic smoky eyes, and a ring of eyeliner or kajal around the entire eye, often smudged for a somewhat mysterious and "imperfect" look. This trend has not only captured the attention of beauty enthusiasts across social media platforms, especially on TikTok where the hashtag #mobwife has garnered over 100 million views, but also raised intriguing questions about the forces behind trend formation in the digital age. The "Mob Wife Makeup" trend, with its distinct aesthetic and viral appeal, presents a case study in the dynamics of trend propagation. The critical question arises: Are trends like the "Mob Wife Makeup" emerging organically from grassroots creativity and individual expression, or are they the result of carefully orchestrated marketing strategies designed to captivate and engage audiences? This question is not trivial. In an era where social media platforms amplify visibility and foster rapid dissemination of trends, distinguishing between organic and manufactured trends becomes increasingly complex. The role of influencers, brands, and marketing strategists in shaping consumer behavior and preferences is significant, blurring the lines between authentic community-driven movements and those strategically propelled into the spotlight for commercial gains. As we delve into this discussion, it's essential to consider the broader implications of trend formation on consumer perception, authenticity, and the decision-making process. Understanding the origins and motivations behind trends like "Mob Wife Makeup" can offer valuable insights into the evolving landscape of digital marketing and consumer engagement. What do you think—Is the popularity of the "Mob Wife Makeup" trend a spontaneous manifestation of collective creativity, or does it reflect a more calculated, marketing-driven phenomenon? #marketing #tiktokmarketing #influencermarketing #makeup #fashionmarketing

If there’s one sentence that makes marketers’ blood boil, it would be “Make it go viral!” 😳 We all know it’s not an easy task, but are there steps to take that increase the chance of a successful campaign? 🤔 Of course! 🔥 We analyzed some of the most popular AR campaigns from beauty brands and wrote some notes down for you… ✍️ Check it out! ✨ https://lnkd.in/dnVGFGvs

Back with a bang again with this weeks ‘Brands That Slay’ – honestly with my endless list I could write for hours about who’s killing it, but let’s see who made the cut… Let's start with BARK – a brand I'm OBSESSED with, even though I'm not their target audience (I don’t have a dog). Their socials are absolutely top-tier. One thing about me: if there's humour, I’m sold. I love a brand that uses a light-hearted approach, especially when they throw in a little meme action. Super clever and effortless – hat’s off to the team! Elise R., Madison Marcus, Dave Stangle, Lauren Diener... Next up, and a bit random for me, is Dollar Shave Club. At first glance, they might seem like your typical razor brand, but once you dive into their Instagram, it’s the kind of page you can scroll for hours. To me, that's a job well done. I love their tone of voice and how they connect with their audience and customers. Ebba Håkansson, Zain Nawaz, Jason Rothman, Jimi Hansen, Megan Milazzo, Chad Seeber. Now for a brand that I just CANNOT deny is smashing it: UKLASH. For a beauty brand that isn’t necessarily the biggest on the market, I’d be shocked if you haven’t heard of them. Every other video I scroll past on TikTok is someone raving about their product. When you have a community that supportive, you know you’re doing something right. Just in LOVE with this brand. Isabella Clara Leary, Clare Tyrer, Lizzie Hearne, Sarah P.. Another TikTok sensation has to be Doll Beauty. I'm all about brands that offer high-quality yet affordable products, so watch out, everyone. Their explosive growth on TikTok and the ease of shopping directly through the app make sales a breeze. Plus, their branding is spot on – if you haven't noticed from my posts, it's very much my vibe. For me, they are top of the list! One last one, and this one's for the Vampire Diaries lovers – I couldn’t resist mentioning this (even if it's a bit off topic): Brother's Bond Bourbon. PLEASE, has anyone seen the 'Gopuff' ad reel on Insta?? It felt like watching a whole film, with the perfect tease to make you think Stefan and Damon were coming back to our screens (if you know, you know). I just can’t cope. It’s the most hooked I’ve been from a post in a longggg time. Remington Nelson, Nicole Tharaldson, Tess Michelis. Apologies to anyone I missed in the tags (would be here all day otherwise 😋) What brands have caught your eye this week? Georgia Merrington

We’re making ads for brands every week 🔥 Week 13: Glossier, Inc. Glossier is a people-powered beauty ecosystem ✨ Skin first, makeup second! Here's how we thought about the creative process 👇 📸 1) Headline testing is the number 1 initiative a brand can focus on when running ads. Use of no more midday touchups hones in on a specific audience which this product would cater to. A bold headline followed by 4 benefit focused features is a great place to start. 2) Another variation of an audience call out through headline test. With a product like this we'd always recommended to do a price test alongside. Something we've seen great success in beauty brands is mentioning how much it would cost per day.

My two bits on why Glossier, Inc. is nailing it⚡️ Embracing Minimalism: Glossier's understanding of the allure of minimalism among today's consumers is spot-on. Their clean, sleek designs resonate with the sophisticated aesthetic desired by many, capturing the attention of a generation immersed in pinterest culture. Thoughtful Packaging Design: Glossier's packaging strikes a perfect balance between minimalist elegance and practicality. The chic white tubes with colourful accents are instagram-worthy, while the iconic pink ziplock bag adds a touch of utility, taking the overall customer experience to another level. Authentic Instagram Approach: If you check out Glossier’s instagram posts, you’ll never see them using overly-sales oriented language. Instead, they go for fun, playful posts so you don’t feel like you’re following a boring corporate brand. Building Inclusive Communities: They regularly show us how their products work in real life as part of real users’ beauty routines. And they don’t just repost big, ‘important’ influencers like most brands do.. they also repost regular people’s content, encouraging every customer to be a #glossiergirl 🩷 Glossier's success is a testament to their ability to understand and cater to the evolving preferences of their audience, making them a true trailblazer in the beauty industry. #Glossier #BeautyIndustry #Minimalism #PackagingDesign #InclusiveMarketing #BrandBuilding

Glossier - From Beauty Blog to Billion-Dollar Empire Challenge: In 2014, the beauty industry was a gilded cage of airbrushed faces and unrealistic standards. Enter Glossier, a startup with a minimalist aesthetic, direct-to-consumer vision, and Emily Weiss' infectious "girl gang" charm. But standing out among beauty giants and scaling without losing their intimate touch? That was the real challenge. The Winning Strategy: Glossier didn't just market; they revolutionized customer engagement through authentic, human-powered strategies: 1. Building an Authentic Brand Story: Embrace the Real: Ditching perfection, Glossier championed diverse models, unfiltered faces, and relatable stories. Makeup became self-expression, not transformation. This resonated with a generation craving authenticity, making Glossier their trusted confidante. Cultivate Your Community: Forget one-way ads. Glossier built a genuine "Girl Gang" through engaging social media conversations, in-store events, and the iconic #GlossierGirl hashtag. This loyal community amplified their reach, spread organic love, and solidified their identity. 2. Make Content Your Canvas: The Blog Became a Beauty Bible: Glossier's blog, Into the Gloss, wasn't a sales pitch; it was a treasure trove of honest beauty tips, candid interviews, and relatable stories. This valuable content built trust, positioned Glossier as a friend, and kept customers coming back for more. Direct-to-Consumer Decoded: Cutting out middlemen meant controlling the brand and customer experience. Their sleek website offered curated product lines and exclusive perks, making customers feel special and fostering loyalty. 3. Social Media as a Playground: Micro-Influencers, Mega Impact: Forget chasing celebrity endorsements. Glossier partnered with micro-influencers who embodied their values and resonated with specific segments. This authentic collaboration reached the right audience with organic recommendations, building trust and amplifying brand love. Instagram Inspo: Forget polished ads. Glossier's Instagram was a curated dream, showcasing real people using their products in everyday life. Their minimal, relatable aesthetic inspired customers to recreate the Glossier vibe, turning them into brand ambassadors. Beyond the Glossy Finish: Glossier's success wasn't just about clever tactics; it was about building genuine connections. They understood their audience, embraced authenticity, and created a community where customers felt seen and valued. This human-powered approach, not fancy algorithms, is the true recipe for Glossier's billion-dollar glow.

Hey beauties! 🌸 Ever wondered why having a clean and cohesive Instagram feed is so important? Let me break it down for you! 🧖♀️ Your IG feed is like the first impression you make—it's the face of your brand. When your feed looks polished and put-together, it: Captures attention instantly 👀 Builds trust and credibility 🌟 Reflects your brand's personality and values ❤️ Makes your content easily recognizable 🎨 Consistent branding is key! By using a cohesive color palette, style, and tone, you create a seamless experience for your followers. This consistency not only strengthens your brand identity but also helps in creating a loyal community. 🌐✨ Ready to transform your IG feed and let your brand shine? Let's do this DM me, or visit my bio and book FREE 30 mins Call.😉🥰🤙🏻 #socialmediamanager #socialmediagrowth #organicgrowth #tiktokgrowth#accountgrowth #skincarebranduk #skincarefeed #skincare #skincarefeedidea