Helping businesses manage their online communities and craft compelling, educational content.🔥💥 Social Media Marketer | Content & UGC Creator
This brand is absolutely slaying with its marketing strategies, from harnessing the power of UGC to its aesthetic IT girl content. 💅🏾 👀 So how has REFY successfully built a strong community of dedicated supporters? ✨ First off, they're all about understanding their audience. REFY makes products that cater to different skin tones and types, and they're all about being cruelty-free and vegan. To simplify beauty routines for their community, they created the Lip Blush which was born from Co-founder Jess Hunt’s personal experience with pale lips. This resonated with their community and led fans to purchase a product they didn’t even know they needed. The strategy employed by REFY resulted in acquiring loyal brand advocates. ✨ Then there's UGC (user-generated content). REFY's got this down pat. Majority of REFY’s product launches have gone viral and are loved by their community because of the power of UGC. REFY sends out their makeup products to content creators who create all sorts of cool content with them. Think GRWM looks, makeup tutorials and lifestyle vids. This fosters authenticity, boosts discoverability, sparks community engagement, and increases the likelihood of potential customers buying REFY’s products as they are being seen on real people. ✨ Now, let's talk Instagram. REFY's feed is chef’s kiss perfection. It's clean, it's minimalistic, and it's totally on-brand🤌🏾. They're not just posting product pics either; they're sharing lifestyle shots that capture the REFY vibe. It's like they're selling a whole lifestyle, not just makeup. I think this is my favourite part of REFY’s marketing strategy. ✨ And we can't forget about Jess Hunt herself. As the face of the brand, she does an awesome job of blending her personal life with REFY content. It's like hanging out with a friend who just happens to have killer makeup tips, through this fans feel like they know her, which makes them even more connected to the brand. What else did I miss? How do you think REFY is killing it on socials at the moment? #marketingstrategy #usergeneratedcontent #REFY #communityengagement
Love how you broke this down. They're clearly for the people and their brand shows that!
Obsessed with REFY's marketing game. They truly understand their audience and how to foster an authentic community. 💄
Building the best sales community in Lithuania | Helping companies implement scalable sales motions | Founder @ Conquer Sales + CharpStrat
4moREFY is nailing it by understanding their audience, leveraging UGC, and creating a strong lifestyle brand on Instagram. It's all about that personal connection.