Marianne Olaleye’s Post

If you’re focused on productivity rather than marketing, how do folks even know your doors are open? It’s gotta be about balance. Running the day-to-day operations and marketing of a small farm, urban farm or cooperative can be quite challenging on its own, but implementing strategic marketing tactics can have an impressive impact. Find the balance of focusing farm efforts on production efficiency and yet still attracting customers. Learn more about marketing strategies that will make a big difference to your audience at the link below https://lnkd.in/g3SMfKZX 📷 Fox Run Vineyards King Brothers Dairy Crazy Daisies

If you´re into cooking and traveling, you already have two things in common with our Marketing Lead 👀 With a K, branding is on point for Lukas Tillmann 😅 #Klayniac all the way. Get to know more about him here 👇 #meettheteam #workculture #marketing #strategies

Marketing does not start from when you launch that Advert on Facebook! Or from when you call the first prospect to talk about your service and products! And no it does not start from the time you officially open the doors of your business for the public to start coming in! Marketing starts from the production and research around whatever you sell. In Downtown Kampala, are 2 of my favorite restaurants. I love to call Namagwatala's Restaurant, and I love to call Campuser's Corner. To those who speak the dialect, you can understand that Namagwatala is loosely translated as a lousy woman or wife in Luganda! This easily relates to the experience I usually find at this one restaurant! Its waiters have no uniform but they are well dressed (at least for the downtown setting), they will likely forget the local sauce you requested, if they don't, they may forget a fork on your plate, and if they don't, the fork won't be perfectly clean if all this is not the problem, then they won't have your favorite mineral water (and they won't buy it for you elsewhere), if they have it, it will be too cold! This restaurant drives me crazy!😤 But I visit it consistently every when I can, why? Because their dishes have that African flavor and touch I yearn for in Local dishes! Campuser's Corner on the other side, has a better setup, better customer service, better payment culture, better order procession time, and better communication skills! I love Campuser's Corner, but their food lacks a lot of things! The rice is usually burnt it is too dry, and the beef is dry and too tiny, almost everything is over-fried! It's hard to tell if I went organic or if I took the street food route! Onto this, Namagwatala has quite the traffic compared to Camouser's Corner! Despite their problems (which we as customers consistently call them to work on)! Main lesson? Start your marketing with your quality! By understanding your customer! And finding out what turns them on! Give them that! Branding, advertisements, P.R., and publicity will come later. But true Marketing is in your quality!

Marketing is like coffee ☕ Bold strategies wake up your audience, just like a strong coffee kick-starts your day. Smooth branding creates a rich experience, just to a velvety latte. Consistency is key, just as a well-brewed cup delivers every time and any time of the day. And like the great roast, great marketing leaves a lasting impression. You love the taste and you just want to go back to it every day. PS: I take a lot of inspiration from coffee :)

It's a banana not a fruit salad 😂 In a recent meeting I was chatting about how the perceptions of marketing vary so much from person to person. I may have commented "is a banana a fruit salad, no, its a banana" It was in the context of one slice of activity is not the full marketing process, its an ingredient of it. It is interesting how the word "marketing" is used so widely to describe so much. The other day it was used instead of the word "advertising" - there are also so many occasions where "marketing" is added on to other things as a way to add a certain meaning. We just ❤ focusing on the word "marketing" on its own as a clear starting point and then moving onto the incredible range of ingredients available to make the perfect fruit salad. It gets even more exciting when a full team get involved in the slicing and peeling! So, see beyond just the banana (we do love bananas by the way!) 😁🤩

🎢 👩🏼🏫 The Ups and Downs: Tales from an Entrepreneurial Ride 👩🏼🏫 🎢 A great product won't sell without great marketing. A mediocre product can still sell with great marketing. Fact. ✋🏼Disagree? Feel free to share why below 👇🏼 We need easy choices in order to make the right choices. Branding that is naturally attractive. We need multiple reasons to purchase a more sustainable product so that no matter what our priority is that day when we're in the shop, the sustainable product is the winner 🥇A funky message, cool packaging, a truly harmless product, a cheaper option, a purchase that gives back to our planet - if a product has all of these, then it becomes a no brainer. A no brainer = more success. I wish I'd known this sooner before I planned the brand & marketing for Drunk on Decor® 🙃 Thanks for the inspiration for this post 🌍 Adam Joe Parker 🌊 - highly recommend listening to his first podcast on Can Marketing Save the Planet? for anyone who's debating why marketing is so crucial for purposeful products. P.S. Don't assume marketing is easy is you have no background in it, find people that do😎 Shout out to my gals in 🇵🇹Inês Saraiva Margarida Rafael & also in 🇬🇧 Sophie Todd 🤗 if you want some advice! P.P.S. When can we expect to see OceanSaver in 🇨🇭 or 🇵🇹 please?🙏🏼🤩

Did you know that including animals in advertising can significantly boost brand appeal and emotional connection? Recently, I stumbled upon an insightful article from System1Group that sheds light on this fascinating strategy. It turns out, our innate emotional responses to animals can translate into stronger brand loyalty and market recognition. From the iconic Andrex Puppy to the charming Compare the Meerkat ads, these furry ambassadors are more than just cute faces; they're powerful marketing tools. 😂

When Marketing Gets Real: Lessons from the 'Good Bastards' of NZ... Who says marketing can't be a bit cheeky? Because let's face it, cheeky is wayyy more fun. Take, for instance, Isuzu's "Good Bastard" campaign - a masterclass in authentic storytelling, showing real Isuzu drivers with stories as as rugged as the NZ terrain they drive through. This campaign reminds us that sometimes, the best marketing doesn't feel like marketing at all. It feels like a yarn with a mate over a cuppa. It's about sharing genuine stories that resonate with your audience, making them feel part of your brand's journey (although I'm sure that girls drive your utes too Isuzu Utes New Zealand Ltd 😉... I know I have!). So, as we start planning our next big campaigns, let's not forget the power of authenticity, humor, and a touch of being a 'good bastard'. Because ultimately, in a world full of ads fighting for our attention, the ones that tell a real story, that create a genuine smile, are the ones we remember.

The Generous Baker: A Metaphor for Today's Marketing Approach Imagine a small town with a bustling marketplace, where a baker stands out not by shouting louder, but by offering passersby a taste of his delicious bread. This simple act of generosity represents a powerful shift in modern marketing: the strategy of giving value before asking for anything in return. In this scenario, the baker isn't just selling bread; he's building trust and creating an experience. By offering something of value upfront – a sample of his finest loaf – he engages people on a deeper level. This approach is more than a transaction; it's the start of a relationship. Such is the essence of contemporary marketing. It's not about the loudest advertisement or the most aggressive sales pitch; it's about making meaningful connections by genuinely understanding and addressing the needs and desires of the audience. In a world where consumers are bombarded with choices, those who offer real value without immediate expectation stand out. At Vivid Marketing, this philosophy is at the core of what we do. We focus on providing value first, whether through insightful content, helpful solutions, or engaging narratives. This not only captures attention but also fosters a deeper connection with our audience, paving the way for lasting relationships and brand loyalty. Today's marketing is about the art of giving. It's about offering a slice of value to start a conversation, not just a transaction. That's how we create not just customers, but community and loyalty.