#MarketingGoals |💡 Licensing and collaboration ventures open up huge markets. It’s an attractive way to add new colors to the brand, broaden your audience, and, of course, unlock new revenue streams. 🌍✨
Candy brands are all in on this trend. Take Chupa Chups, for example. Their licensing ventures are wildly extensive, reaching extreme examples like branded toiletries, candles, and more. Seemingly unrelated brands are teaming up to create exciting collaborations. Some brands even reach a point where they earn more from licensing than from their original products. Just look at the giants like Pokémon and Star Wars! 🚀
A great example is the Chupa Chups drinks line – what started as a seemingly strange idea has turned into a powerful product line. It's now one of the most popular Candy POP #distribution portfolio brands, available not just in our stores but in many retail outlets across the Baltic countries. The success of Chupa Chups drinks has led to the development of Mentos drinks, which are a new hit this year and showing great results.
Shout out to Engel Foreign Food Group, especially Laurens ten Feld and Daniël Schoen, for the amazing collaboration, allowing Candy POP to bring cool products to the foodies of the Baltic countries.
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#Licensing #Collaboration #BrandExpansion #MarketingTrends
HELLO! Croatia, Editor in Chief
2moObozavam ovaj novi king s jagodom ❤️