Marissa Alkhazov’s Post

As we are soon turning the page on 2023, revisit 50 of the beauty industry's most notable events, innovations, launches, and more in our dedicated special report. Distilling a year's worth of trends into one comprehensive report, this retrospective is a must-read for beauty insiders. Detailing key insights into what marked the beauty world this year, the report covers everything from product, packaging, technology, retail, and ingredient innovation to beauty news, social media trends, and notable people in beauty. 👉 Order your copy today https://lnkd.in/ep-iMS7S #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #CosmeticIndustry #Top50BeautyInnnovations #YearInReview

Kelly Phair McCarthy's second installment of the blog series: Beauty Tools -- Brand Protection in the Beauty and Personal Care Industries. Learn the ins and outs of #trademark protection and strategy for celebrity beauty brands. Read the full blog here: https://lnkd.in/gbDDDe7e #trademarkprotection #beautybrands #celebritybeauty #trademarkstrategy

🗽✨ ICYMI - Earlier this week, Beauty Independent hosted its third edition of the Dealmaker Summit in New York City! This forum brought together industry professionals and beauty lovers to discuss dealmaking at a granular level, with a strong focus on past, current, and future trends backed by data. 💼💄 I wanted to participate because the beauty sector is highly attractive, with a significant volume of deal flow and incredible storytelling. Here are my TOP HIGHLIGHTS from the summit: 💡 What makes a beauty brand stand out in 2024? According to the “State of Dealmaking” panel, including Rich Gersten of True Beauty Ventures, two key factors stand out: AUTHENTICITY and SCIENCE INNOVATION in the forefront. Think about loyalty, customer retention rate, community building, and clinical studies. These are crucial indicators aka green flags for beauty investors. 🌟 Celebrity Beauty Brands: Hit or Miss? It depends on the brand’s strategy for longevity. A crucial point discussed by moderator Taylor Bryant is that any celebrity beauty brand aiming to be a legacy brand needs to ensure it can stand on its own without relying on the celebrity's presence in the long run. 💖 It was also refreshing to speak with Kimberly Villatoro, CEO of Patrick Ta Beauty. The brand has top-quality makeup products, and the artistry resonates strongly through each launch. They are a great example of not relying too heavily on the celebrity's status for success—the product speaks for itself. 👀 Future Trends to Watch:  There is a significant amount of white space—or should I say brown space—for prestige beauty brands led by founders of color on a global scale. The beauty landscape overwhelmingly remains Eurocentric, but brown beauty has made and continues to make significant strides. I am eagerly looking forward to seeing this shift unfold. 💛 Lastly, I want to express my sincere appreciation to the team at Beauty Independent— Claire McCormack, Rachel Brown, Jane Carlson, and Nader Naeymi-Rad and everyone else—for curating such an exceptional summit. Attending my first Dealmaker Summit has been incredibly insightful and inspiring, setting a high standard for future engagements in the industry! #LatinaExcellence #DealmakerSummit #BeautyIndependent #EmergingTrends #WomenInBeauty #InclusiveBeauty #BeautyInvestment #LatinainVC

Delving deeper into the aesthetics industry? Propel your business ahead with our curated list of top five strategies. Differentiate yourself from local practitioners and embark on a trajectory towards growth. Explore more on our website: https://lnkd.in/eEtNVrdE #aestheticsbusiness #dermainstituteinsights #growthstrategies #businessdifferentiation #topfivetips

💄Why the business of beauty is so challenging: The demand for beauty products remains stable even in difficult times, but competitive pressure and the demands on product communication continue to grow. For beauty labels, this means that they must position themselves perfectly to strengthen their position in the market in the long term – starting with the right technologies and processes. ✨Read more about this topic in our latest white paper: https://hubs.la/Q02Ct46j0

5 Reasons Beauty Brands Overlooked Redheads Before Estelle Waldeck's Game-Changing Approach #Estellewaldeck #beautybrands #redheads #CEO #Productmarketfit Read this post and more on my Typeshare Social Blog: https://lnkd.in/eaV_WUsG

Creating a Brand that Resonates in the Beauty Industry – A Strategic Guide by CLR SolutionsCreating a Brand that Resonates in the Beauty Industry – A Strategic Guide by CLR Solutions https://lnkd.in/gFF38b_M

Dive into my latest article shedding light on the intricate dynamics shaping beauty salons' competition. From innovative tools to emerging trends, explore how technology is revolutionizing the way we approach personal care. Read more about it here. #BeautySalons #MarketTrends #Innovation #PersonalCare

Want to know what’s next in beauty? 💄 I had the honor to attend BeautyMatter NEXT Summit along with 300+ other beauty and industry leaders. Read about my key takeaways from the event: https://lnkd.in/eJ7qkxtm #beauty #digital #commerce #contentmarketing #contentstrategy#socialemediamarketing

Very interesting Norfolk Network's 'Old to Bold' workshop last night, where Chris Bosher and Darrel Williams from Borne provided invaluable insights into the intricate process of rebranding. A stark reminder that it goes beyond mere cosmetic changes; it's a strategic evolution. Grateful for the inspiring discussion on the nuanced aspects of brand transformation. Thanks to Lucy Marks for arranging another thought provoking workshop. #NorfolkNetwork #Rebranding #BusinessInsights"