Marissa Casey Grossman’s Post

Persevering in the pursuit of excellence leads to excellent results

so looking forward

Why you're willing to pay 10x for Gucci?👀 It’s simple. Luxury brands don't just sell products, they sell STATUS 👑 The more exclusive their product is, the more valuable it becomes. And consumers who own luxury items don't just own the item. They own the experience that comes with it. Think about it: ✒️ Signing a document with a Mont Blanc pen. 🍸 Sipping a Martini in a Versace robe. 📈 Diving into a business meeting with a Rolex watch. Owning luxury goods is about owning a life experience, not just the product. So the next time you see a luxury brand, think about the experience you want to have. Because if you know why you want it, the price doesn't matter. #Luxury #Marketing #Strategy #Branding #Luxurygoods #Brandmanagement #Heritage #Status #Gucci #3F

Ensuring the authenticity of luxury items is crucial for both buyers and sellers. In this video, I provide key insights on how to verify the authenticity of Hermès Birkin and Kelly bags. Discover the distinctive features and craftsmanship that define these iconic bags. #LuxuryGoods #Hermes #Birkin #Kelly #Authenticity #FashionIndustry

Ralph Lauren, Chanel defy luxury downturn — for now. Ralph Lauren and Chanel are proving to be among luxury’s most consistent performers. Read More: https://lnkd.in/gKHqXvRb #LuxuryCruxx #LuxuryConnect

The Lyst Index has once more tapped into the trends shaping the luxury sector and I am not surprised to see the number of times that collaborations with celebrities, events and other brands are highlighted as a reason for brands placing high on this list. From Miu Miu's collaborations with New Balance and Church's, to Prada Group's work with Emma Watson and Benedict Cumberbatch, or Saint Laurent's Oppenheimer Oscar dinner and Moncler's Saint Moritz show, it is all about putting the brand and its story into new places for consumers to access and appreciate it. See the list here: https://lnkd.in/gHUN8KNt #Luxury #LystIndex #Engagement

I've never liked turbulence, so the constant flux of creative leadership in the luxury industry has always unsettled me. I chose to dig deeper into the matter and now 6 months, 7 Interviews, +150 surveys and 16 000 words later, my IFA Paris MBA Thesis is complete! "Loving Gucci for the Long-Run" is a study on generational relevance in luxury #brandidentity. Fashion has long been a marker of different generations and historical periods. Iconic luxury brands, many well over 50 years old, explicitly reflect generational shifts. A brand that has shape-shifted exceptionally well with the times is Gucci. From the glamorous designs of the 60s and 70s, to Tom Ford’s provocative and sexually-charged 90s and 00s aesthetics, to most recently, Alessandro Michele's maximalist and inclusive expressions. Gucci has always evolved to mirror the spirit of each era. My research studies the impact of creative director fluctuations on luxury brands, to ultimately recommend a stable brand positioning for Gucci under new creative leadership. What do YOU think is the spirit of the next era? My vote is LOVE. But not just any love - real love. #LuxuryBrands #Gucci #FashionResearch #GenerationalRelevance #CreativeInnovation #TomFord #AlessandroMichele #SabatoDeSarno

Today's push towards sustainability often means rethinking materials and practices that have long been integral to brands’ identities. However, this isn't the first time a luxury brand has faced such a dilemma. Gucci's history reveals a similar struggle with material shortages. In response, Gucci turned this challenge into an opportunity for innovation, leading to the creation of the iconic bamboo bag—a testament to how limitations can spark extraordinary creativity. I invite you to dive deeper into Gucci's journey! Do you believe that limitations can be a source of inspiration? #SustainableFashion #GucciInspiration #InnovationInStyle #LuxurySustainability #EcoChic #CreativeResilience #BrandEvolution

Many brands try to succeed by following what’s trendy or status quo in their industry. They may even look to the luxury-level players and directly copy-and-paste their words, image, or style. What they fail to realize is that what they should be emulating is the luxury strategy of leaning hard into one’s own unique value. You can’t be Gucci. Or Tiffany. Or Lamborghini. Create your own universe. #luxury #uniqueness #createyourownuniverse

Was doing some research and came across this 2017 Gucci campaign to mark the launch of their watch📣 collection, Les Marché Des Merveilles. Ofcourse they did it via memes📲. It was 2017. Luxury💰 can be so adequately hilarious. No wonder Gucci wore the luxury👑 crown that year.  #TFWGucci (That Feeling When Gucci, for those not fluent in meme-speak).  #memes #gucci #luxurymemes #luxurymarketing #luxuryadvertising