I've spent 19 years making records with independent, self-funded artists. Here are some holiday music thoughts.
At a point every year, a handful of artists would want to record something for the holidays, but they'd always be torn.
Do they spend on their music or niche seasonal music?
Both can have good outcomes and getting in on holiday content can be crucial.
But, when your budget is limited, you'll probably not choose the music you can promote only 2 months a year.
All in all, I rarely ended up working on holiday music with artists like this, even when they had a great song.
This doesn't make or break an artist. But, with some added support (like a recording grant 😉), some artists would prioritize these niche opportunities.
Just some Holiday thoughts. ✌
Chief Development Officer at Carnegie Robotics
8moI literally have 93% of this lineup in possession TODAY… #Truth