Live television is the linchpin for bringing audiences together at a singular moment in time. 45 million people watch NBCUniversal’s live content on linear every day and there are more than 300 live events streamed on Peacock each year. To be part of the social conversations and water cooler moments, fans turn to live TV to collectively experience the world’s “can’t miss” moments. In fact, the appetite for live programming is stronger than ever. It’s exactly why Comcast NBCUniversal is showing up to Cannes Lions International Festival of Creativity to share the power of live programming across sports, entertainment, and news, transcending screens and languages to drive culture, connection, and effectiveness for brands. In the lead up to Cannes, we announced new accelerated live audience segments to re-engage consumers during live programming as well as quick-turn, rich insights, helping marketers make strategic investments at every step of the campaign. (https://lnkd.in/ecU4das2). Plus, we expanded our partnership with the inclusive mission-driven media company, Group Black to launch a new content collection on E!+ on Peacock. (https://lnkd.in/e4sVFtHA). Based on our new research, we’re empowering brands to show up in moments of connection as NBCUniversal’s live events drive +28% ad memorability, +23% purchase intent, +112% search engagement, and +10% brand recommendation, fueling advertising effectiveness across the purchase funnel. Today, on the first day of Cannes, I joined Shelley Zalis and Emmakate Young to discuss the power of sports, Olympics, and our partnership with Delta Air Lines. Tomorrow, I'll join Kristyn Cook from State Farm and James Rooke from Comcast Advertising to talk about how live sports are changing the game for sports advertisers. Later that afternoon, James and I will kick off an excellent lineup of speakers diving into how publishers, brands, and consumers alike can benefit from the power of live. I’m looking forward to a week of celebration, connection, culture, and “can’t miss” moments.
Kudos to you, Mark, and thanks! As a longtime live TV event writer-producer, I agree that live events bringing audiences together.
Thank you so much for the great talk at the FQ! It was a pleasure to attend the event. I would be delighted to connect with you here and collaborate on future projects. Best, Ksenia
Mark Marshall We would like to speak to you about the Cable network advertising contract for the new Motorsport Park New York City.
Head of Brand Marketing at Delta Air Lines
2moI had a great time on the panel with you! Very excited about what our teams are doing together