Mark Marshall’s Post

In this latest blog post, I explore how interactive play-along features can differentiate FAST channels in a crowded market and increase viewer engagement and loyalty. #FAST #AVOD #FASTChannels

⭐ 🎬 Hollywood & Its Impact on Your Business: Have you considered the potential impacts of the ongoing strikes in Hollywood on your business' advertising strategy? Check out these 'strike-proof' programming opportunities to reach your target audience. #LifeatCox #advertisingtips #hamptonroadsva #streamingtv #tvadvertising

Instagram announced a new original feature called 📣Broadcast channels📣 This is Instagram's way to embrace how people use its platform. And its big. Broadcast channels are a one-to-many messaging feature businesses and creators can use to communicate with their audience. This means direct interaction, through photos, videos, polls, you name it. Once this feature will broaden to all users, this is a huge opportunity for business- 🚀 Have people join a channel on product updates 🚀product development where you can run polls on what product they want next or what improvement is the most important to them. 🚀A first party data 🚀A chance to widen your online community This is a real chance to have Insider access to your consumer. The Feature is currently tested with a small group of creators, and will begin rolling out to more creators soon, so stay tuned! #community #opportunity #instagram #digitalamarketing

Transforming Sports Advertising: The Power of Connected TV (CTV) Connected TV (CTV) has emerged as a game-changer, reshaping how advertisers engage with sports broadcasting audiences. With its granular targeting, real-time data analytics, and interactive ad formats, CTV is revolutionising sports advertising, extending reach and enhancing effectiveness. Advertisers' Growing Confidence: A report from The Trade Desk reveals that 90% of advertisers plan to maintain or increase their programmatic live sports budgets in 2024. Nearly half (49%) have already boosted live sports allocations on CTV, underscoring the platform's growing significance. Strategic Insights from Industry Leaders: CTV allows advertisers to target audiences based on content consumption using ACR data and geo-localise ad creatives and messaging. This control and optimisation of reach and frequency make a significant impact on the biggest screen in the household. Advanced TV research shows over 55% of viewers use a second screen while streaming, splitting attention across devices. Read on for more: https://bit.ly/4bGBlsv #CTVAdvertising #SportsBroadcasting #DigitalTransformation #AdTech #ConnectedTV #SportsMarketing

Exciting News from CETV Now! Introducing our cutting-edge DOOH Commercial Environment capabilities that are set to revolutionize how businesses engage with their audience. CETV Now! empowers brands to step into the actual buying environment, placing products and messages directly in front of consumers through our state-of-the-art technology. Imagine having the ability to regulate your TV programming and seize new revenue opportunities through targeted ad insertions. It's not just about advertising; it's about creating an immersive brand experience within the consumer's world. If your location has multiple screens, we can turn that expense into PASSIVE REVENUE to increase a location's bottom line. Join us at CETV Now! as we redefine the landscape of Digital Out-of-Home advertising, offering businesses a dynamic platform to captivate audiences and unlock unprecedented revenue opportunities while giving YOU total control!

“However, cord-cutting doctors are 2x more likely to be “no-see” doctors who restrict visits from pharmaceutical reps and 14% less aware of pharmaceutical brands than doctors who watch linear TV.¹ This is in line with consumer research Roku conducted last year, which found that cord-cutting consumers are 35% less aware of medications than pay TV subscribers.²” #hcps #doctors #streaming #linear #tv

Part IV Today’s media CEOs are struggling because they’re trying to retool a dying media mechanism using the playbook from 20 years ago. Creating more content, faster, with fewer people, won’t lead to success. Much has been written about cord-cutting. Less has been written about what might replace the cable bundle. A direct replacement isn’t offered yet, but it’s not hard to imagine that changing soon, and LIVE sports could be the engine of that change. The large tech players in media, Apple, Amazon, and Google, are powerhouse tech companies and each has made significant investments in LIVE sports rights. Google has a vMVPD with YouTube TV and Amazon has quietly added a “channels” feature to their home screen. A massed sports audience represents enormous untapped potential for any company that can offer a product to that audience, and with one button push by the viewer, sell that product. Media will become the barker for an unlimited number of products and services and sports will be the loudest barker on the midway. A direct sales mechanism, built into a vMVPD platform for sports, will be cross-utilized for movies, series, PPV concerts and specials, and interactive quiz shows, the options are endless. This new media business may have 25 verticals, instead of 5 or 6, with lower profit margins in each, but higher overall profit. The days of media existing in silos are ending. The company that builds the best subscriber base, along with the best vMVPD platform, will be better able to monetize in-house content and will attract the best outside content because of their built-in subscriber base along with the ability to effectively monetize that content. Technology, premium content, LIVE sports, a massed audience, and bundled services, together will generate long-term streaming success. Why has Netflix cozied up to Microsoft and had them build an AVOD solution when Microsoft had no experience in the field? It might be that in order to compete in the long run with more technically advanced competitors Netflix decided it needed extra support. Mergers of companies usually have inconspicuous beginnings like this. Look for the following: vMVPDs gain in subscribers as linear broadcast continues to fade. Sports will drive technical development of vMVPD feature sets to include direct sales of merchandise during program viewing, bundling of services will lead to annual contracts and reduce subscribe churn. Could Apple, Amazon, and Google offer “thin client” computing and storage through smart TVs meaning customers no longer need to buy computers? The vMVPDs will make use of camera and voice capabilities embedded in Smart TVs for video phone calls and socializing while viewing live events like sports. Secure functions could be authorized by a companion app on cell phones utilizing fingerprint authentication capabilities of the newest phones. It’s not time to think outside the box. It’s time to burn the box down and build a new one from scratch.

TV’s digital evolution is more than a trend — it's a revolution. Learn how #CTV can help you drive more targeted and effective campaigns than ever before, with streams of data that allow you to 1️⃣ reach the right audiences, 2️⃣ optimize in real-time, and 3️⃣ generate measurable outcomes: https://bit.ly/43lVDVn..

FAST Master research shows the FAST market is maturing, with over 1,900 channels now available to U.S. audiences. Content providers can enhance their revenues from digital channels by delivering more high value live and localized experiences to targeted audiences. Read more in Digital TV Europe: https://lnkd.in/e3fKHqRd #fastchannels #FAST #contentdelivery