A little bit of news for Co.Design fans. We have a new name: Fast Company Design Hate it? Love it? Who knows yet! Change is strange! So I’m mainly here to let you know that Fast Company Design is still the same team of Co.Design journalists doing what we’ve been doing for over a decade now. We just have a new name that’s closer to Fast Company itself Of course, while I write about a lot of brands, it’s pretty rare that I ever write about our OWN brand. So if you’re interested, click the story below for a history of the site and explanation for the shift And a special thanks to Karin Hibma Cronan for her work in originally naming Co.Design — may its sendoff be the perfect marriage of a champagne toast and viking funeral https://lnkd.in/g5sWNZsg
I remember when all the co.[whatever] launched it was a great brand identity… for the time. Where did the rebrand decision come from?
Excellent change!
Better. Says what it is.
Usually, users don’t like change, but I think this change does make sense. Good luck.
Love that you gave props to Karin Hibma Cronan
🙌
Seems pretty straightforward.
Mark Wilson I’m going to need our logo on a tote bag please
Nice - awesome to see you keep it going and growing Mark. Love your work.
Global Design Editor, Fast Company
1moPS the fact that I can't remove the hyperlink to "Co.Design" on LinkedIn is just the sort of corporate-imposed brand restrictions that ruin fun for everyone (but no I'm not adding a space)