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Content marketer & Ghostwriter | Ghostwritten 300+ content for 13 SaaS founders & execs | SEO | Thought Leadership | 2x Top Writer (Medium)

The Bible of Positioning: Obviously Awesome. In 2019, April Dunford codified her battle-tested methodology for positioning and re-positioning hundreds of products and companies into 202 pages. And inside she outlined the five components of effective positioning. Here’s the breakdown: 

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