Mark Weinstein’s Post

Story = Attention capture = Movie Industry = Status – and how it helps your business ---   The Americans spend about $10.45B a year at the theatre. How come? Not necessarily for entertainment or emotional experience… But like everybody else in the world, we love stories. Good guy vs bad guys. About going through challenges. A tragedy or a victory. The plot and the sub-plots … It’s been ingrained in the human mind since our existence from the dawn of the history of mankind. Hollywood (and Bollywood) knew about this so well. They deploy this to capture the heart, attention, and imagination of billions of people. That’s why people don’t turn their heads when their eyes get fixed on the screen. Even they didn’t realize it until after it was released. Awareness doesn’t exist at that moment. But stories itself is not enough. It must be narrated in such a way that entices our curiosity to capture our attention. So, the industry needs to keep people’s attention for an indefinite period of time with more impact. they brought it in real life! That’s when they founded the Oscars — to create focused attention in a grandeur style with a massive impact, with the help of media & journalists who are hungry for stories. In it, there’s always someone who makes a list – either it’s a man, a group, an organization, or even a company itself. So, imagine you’re that guy, the organizer. You analyze. You compare. You calculate. made all those lists – those whom you invite and who will sit on the front row. And then you sort of form rank them – the nominees. So that people like... “I wonder who’s the best?  Wow, this guy is in the nominees! Should I invite him or not? Is Cillian Murphy going to win this?" And it’s on the local, national TV or news, went viral. It’s out there for everybody to see. And all those celebs have to put up with. They’re doing their parts. They’ve got to be on the radar all along. With the ultimate goal: to create a climactic scene. ---   #directmarketing #directmarketing #emailmarketingfundamentals #storymarketing

How much do people really need to be seen? Attended a packed industry event recently which included a CMO panel discussion followed by Q&A. This was the the third type of event I attended in person where someone posed a "question" that was actually a vain attempt to sell their wares through a cocktail of criticism/preaching of the panelist's media tactics. My fear is great industry leaders will no longer attend events with these types of people in the audience waiting to pounce... Do you remember when heckling comedians escalated to physicality? In a previous instance (different panel, similar approach), an audience member lambasted a person on stage, criticizing their website and CX so viscerally that another audience member (good human) came to the guest speaker's defense, chastising the rude individual. Please, please, please, do not treat Q&A as your personal platform and above all... just be human. #human #achievemore

Excellent point here! As a thumb rule, Great managers ( A players) hire people better than themselves - A+ players. However, B players in the system hire and retain C Players - who are inferior to them; Then these B players in the organization attracts more of other B players as well into leadership positions in organizations..; and poisons the ecosystem to push out A players and so on... When this #culture perpetuates , A players - who love to work with and be around other A players take the flight. A players want to grow and be the best - making them the prized assets in any prospective organizations.. --------- A blue print of how companies march to be a company of dwarfs as pointed by #ogilvy here. Steve jobs had famously said this. " My #1 job at #Apple is to make sure that the top 100 people are A+ players. And everything else will take care of itself. If the top 50 people are right, it just cascades down throughout the whole #organization" #stevejobs #growthmindset #organizationaldesign #changemanagement #hiring #recruiting #leadershipmindset #strategicleadership #buildtolast #goodtogreat

There's a mantra in Hollywood. "Be nice to assistants" -- because they could one day rise up to be powerful executives and influential leaders. It's not a myth. The assistant-to-VP track is REAL. I have many friends and colleagues -- assistants back when my creative agency was two guys and a dream. They're now the heads of marketing at major movie studios. Brands you know and subscribe to. People who got me coffee. People who I joked with at their bullpen desks that now have corner offices. I don't need to @tag them. They know who they are. But. And there is a big but... being nice to someone simply because they can one day help you is some self-serving BS. The best reason to be nice to assistants is because life is long and careers are hard. It’s wonderful to grow alongside friends. Like you’re on the same track team. I was genuinely excited for my friends when they got promotions or a killer new job. And they were excited for me when I got my wins, too. There's joy in the journey when you're not alone. Be nice, not just because it's the "right thing" to do. Be nice because the world is small. Be nice because life's a heist. Be Danny Ocean, assembling a team to pull it off. Forget being nice to assistants. Be nice to everyone. You never know how your lives will intertwine. If you're on my heist team shortlist, thanks for being along for the ride. -- Thanks for following along my journey from smart to art. If you aren't already HIT +FOLLOW to get all my posts. And leave a comment: What do you think? Be nice to assistants or nah? Oh, you’re like that?? Tear them down to build them up, fraternity-style? I see how you are.

💥💥💥 ATTENTION: CEOs, CTOs or CMOs struggling to create the content you need to make your organisation stand out 💥💥💥 Heads up: if you're responsible for the thought leadership of your organisation and lack the in-house capacity to create the industry-leading content you need to be publishing... ... then be aware I have room for just ONE more client before July as I'll be reducing my workload over the summer. Once that's gone, I don't know when I'll have capacity to take on new clients again as clients tend to stick with me for (literally) years. So if you've thought about working with me before but haven't gotten in touch yet, NOW would be a good time to drop me a DM 😁. To work with me you must be: ▶️ Responsible for the thought leadership content of your organisation ▶️ Committed to publishing content regularly across a range of platforms ▶️ Ambitious, responsive, driven and decisive ▶️ Willing to invest money, time and energy to get things off the ground ▶️ Aiming to make a start before the end of July First come, first served. 💥 My clients include: Allianz, Arthur J Gallagher Group, Gatehouse, Octopus Group, M&C Saatchi Group, TEDx, Dent Global and Rethink Press 💥

Good morning, Linkedin. I'd like to express some gratitude for all of the great conversations I've been fortunate to have recently with both existing and potential clients. Thinking about how to drive your businesses forward is the best!! The other day, a client asked why I chose to stay on the agency side of the business. Truthfully, it's simple. In the same way that, as a bartender a long time ago, I'd mix drinks according to the rules of the Boston Bartenders Guide, I'd also seek out new concoctions that would delight guests. Why? 1. It was fun 2. Guests enjoyed themselves more 3. Great conversation flowed 4. The tips followed That's why I've stayed on the agency side this whole time. I've worked hard to learn the recipes for client success, I get to work across many different industries, and I get to apply creativity to accomplish results in new and exciting ways all the time. Thank you to all of you, past and present. I love what I do and what we at Digital Surgeons get to do every day! #marketing

What can #AI do for enterprise communications? RingCentral's Senior Product Marketing Manager will unlock the power of AI in business communications during his #GartnerSYM Gold Coast speaking session.

The consumer-brand dynamic has been shifting for several years. We know because Coller Davis & Co. has been tracking it meticulously. The most successful brands make small, precise movements consistently, for big, significant results over time. Like with most things, discipline, dedication, and decisiveness pay dividends. On the macro level, this week's Relevancy Read illustrates the subtle tactical adjustment of appealing to & attracting your audience, rather than profiling & targeting them (by description alone, you can feel the first is warm & welcoming, the second cold & calculating) by leaning into what they like, do, and value.