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Organic or Paid Social? According to Michael Cahill, whose content-led growth marketing tactics generated billions of pageviews for companies like Bleacher Report, Mic, and The Infatuation, "...organic is always going to take time, but I think it's valuable because it's an authentic relationship with people who are into what you have to say. You won't have to continue to pay to make them see your content".

Matthew Erley, who grew multiple startups to $100m+, says that top marketers are freelancing more than ever because “...it’s interesting when we get into a company that has challenges or opportunities, and we get to focus on them for a short time”.

Looking for the recording of yesterday's webinar? "How to Use Webinars to Drive Massive Pipeline" is now available on-demand. Watch at your convenience: https://lnkd.in/g4U8aXfr

SparkToro's VP of Marketing, Amanda Natividad, shares her thoughts on what's old and new with B2B Marketing.

Are your webinars falling flat? You're not alone. Many struggle to strike the right balance between value and promotion. But when done right, webinars can be your secret weapon for: ✅ Engaging high-quality prospects ✅ Revealing buyer intent to your team ✅ Driving millions in marketing-attributed pipeline Join MarketerHire's very own Webinar Consultant Scott Strand 🛡️on September 10, 2024 at 12nn EST/9am PST to discover how to create webinars that not only achieve business results but also enhance your brand perception. In this webinar, you'll learn all about 🔸 Crafting irresistible topics that attract ideal prospects 🔸 Boosting registration and maximizing attendance 🔸 Delivering engaging content that captivates your audience 🔸 Converting webinar leads into pipeline-fueling opportunities 🔸 Real success stories of massive pipeline growth through webinars Whether you're a webinar novice or looking to level up, don't miss this meta-webinar packed with actionable insights. Register now👇 https://lnkd.in/dSFCWUnK

Rachel Vandernick, who has been building growth marketing capabilities for internet-obsessed brands in all corners of the internet, shares her thoughts about the future of advertising:

Chase Dimond says that his highest ROI comes from Twitter, but it's not just about advertising his services. "Most of the content I create is just genuinely around helping people. I help a lot of competitors. I help a lot of people that probably could be clients."

Amber Naslund of LinkedIn says marketing to marketers is like preaching to the choir.