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EssilorLuxottica have entered into a definitive agreement to buy the streetwear label #Supreme from VF Corporation for US$1.5 billion in cash. Supreme is soon to be one of the many acquisitions of the French-Italian eyewear company, which reportedly includes companies such as Ray-Ban, Oakley, Oliver Peoples and #XiamenYaruiOptical. “We see an incredible opportunity in bringing an iconic brand like Supreme into our company. It perfectly aligns with our innovation and development journey, offering us a direct connection to new audiences, languages and creativity," said Francesco Milleri, chairman and chief executive officer and Paul du Saillant, deputy chief executive officer at EssilorLuxottica. “Under VF, Supreme expanded its presence in the key markets of China and South Korea and has returned to delivering strong growth. However, given the brand’s distinct business model and VF’s integrated model, our strategic portfolio review concluded there are limited synergies between Supremeand VF, making a sale a natural next step,” added Bracken Darrell, president and chief executive officer at VF in a statement. #acquisition

EssilorLuxottica acquires lifestyle brand Supreme in US$1.5 billion deal

EssilorLuxottica acquires lifestyle brand Supreme in US$1.5 billion deal

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