MARKETING-INTERACTIVE’s Post

This year’s The Peak Singapore Power List nominations include two Malaysians as a way for me to bridge regional barriers. One of them is Azran Osman-Rani. The other is this gentleman featured here in this picture with me — Syedewa ⭐️, CEO of SYEDEWA COSMETICS. His name isn’t really Syedewa (it’s Syed Fahmi) but that’s how closely interlinked his brand is to his identity as a person. One becomes the other becomes the other till the difference is scant. I chose him as one of the recipients of this year’s Power List for two reasons. The first is inclusivity. Sure, inclusivity in the cosmetics world today is a given, but back in 2016, it was an afterthought, implemented only when it was absolutely profitable. But even back then, Syed noticed the lack of lip product options for Asian women of colour in Malaysia. And so he took matters into his own hands and created something that the ladies of the country could wear. I like to joke that he’s accidentally inclusive, but in reality, I don’t think there’s anything incidental about Syed wanting to provide options for all skin tones. The second is audacity. Although Syed’s product offerings are not priced as dearly as the brands you find in Sephora, his remains one of the higher-priced brands amongst Malaysian beauty brands. In some ways, his price differentiation strategy is a bold one — opting for exclusivity instead of a mass appeal range that will guarantee him easy success. Even still, Syedewa Cosmetics has managed to gain loyal customers who align with his philosophy of inclusivity in beauty, come what may. Syed is not active on LinkedIn, but I’m confident my many Malaysian contacts following me here have heard of him in some way. But outside of LinkedIn, Syedewa readily spreads his gospel of beauty and self-care to his 310k Instagram followers. It’s for this reason that Syedewa is one of The Peak Power List recipients for the month of August, available both online and in print. Stay tuned as I share the remaining awardees for the class of 2024 and, come the end of July, a ✨grand✨ reveal of the theme this year that ties all our profiles together.

Explore how L'Occitane revitalized its brand and discovered new growth opportunities in Asia! Swipe through our carousel to uncover the journey: Identifying New Markets: Facing a slump in the French market, L'Occitane set its sights on Asia, a region ripe with potential for global brands seeking expansion. Tailored Solutions for Market Entry: Not widely known in Asia initially, L'Occitane innovatively introduced a product line catering specifically to Asian preferences, including a skin whitening serum favored by local consumers. Impressive Growth Results: With an increased marketing budget and strategic localization, L'Occitane’s sales in Asia have soared by 25% year-over-year for the past decade. Ready to expand your market reach? Unlock more insights and strategies by downloading the full report: https://lnkd.in/em78s_Yc #GlobalGrowth #MarketStrategy #LOccitane

🚀 Tang Hong's 2023: A Incredible Year! 🚀 As we reflect on 2023, We celebrates a year filled with remarkable achievements in Vietnam: 🔹 Expanding Our Footprint New Openings: Our presence in Vietnam grew significantly with 6 new counters, reaching a proud total of 25. Iconic Store Launches: Noteworthy openings include Vietnam's first Creed Boutique and the innovative multi-brand niche perfume store, Escentric Signature. 🔹 Perfume Portfolio Expansion Our introduction of 120+ exquisite fragrances has significantly enhanced the choices available to our clientele. 🔹 Events & Media Presence Hosting Events: Our series of 38 pop-up events and outposts have played a crucial role in engaging with our customers and showcasing our products. Product Exposure: Our range has been featured in over 5,000 online media articles, boosting our brand visibility and recognition. 🔹 Influential Collaborations Impactful KOL Campaigns: Collaborations with over 30 renowned KOLs in 101 campaigns led to an impressive reach of over 18M and engaged more than 1.8M across platforms. As we gear up for 2024, we're grateful for the support and enthusiasm of our team, partners, and customers. Looking forward to another year of growth and excellence! 🥂 #TangHongVietnam #YearInReview #LuxuryPerfumeMarket #RetailExpansion #MediaImpact #KOLPartnerships #LookingForward2024 #LuxuryRetail #FragranceCounters #VietnamLuxury #VietnamFragrance #RetailExpansion

Fantastic news! Patrick Girod x L'Oréal (Thailand). 🤩 Creating an ideal workspace for employees is crucial. It should be a place where they feel comfortable 😌, safe 🛡️, and valued 💖. L'Oréal recently moved to a new office 🏢, which is an excellent example of their commitment to prioritizing their people. The new office has several amenities that enhance the working experience for employees. For instance, La Cafet ☕ is now available for employees to socialize, eat their meals, and unwind during their breaks. The ergonomic workspace design promotes wellness 🧘♀️ by offering comfortable seating. Collaborating spaces are also available to encourage teamwork and creativity among employees, as well as a Sky Garden to catch one's breath and check out some incredible city views. The move to a new office reflects L'Oréal's people-first culture and values. By providing a comfortable and safe workspace, L'Oréalians 👥 can feel more connected, productive 💪, and motivated 🚀. The company's focus on employee well-being encourages a culture of connection 🤝, co-creation 🤝, and celebration 🎉. Looking forward to seeing what's next! #Loreal #EmployeeWellness #Productivity #WorkplaceBenefits

When businesses outgrow their original market, identifying new regions with growth potential is crucial. L’Occitane's expansion into Asia after plateauing in France exemplifies this strategy. By adapting their marketing and product lines to fit the new target market, they unlocked significant incremental revenue. Thinking about tapping into new markets? Learn how tailoring your approach can drive success. 🚀 https://lnkd.in/em78s_Yc #GlobalExpansion #MarketAdaptation #BusinessGrowth #NewMarkets

ALUS: Your Gateway to the Korean Beauty Market Body: Are you a global beauty brand looking to expand your reach into the dynamic and lucrative Korean market? ALUS is your trusted partner for seamless market entry and sustainable success. Your One-Stop Solution for Korean Beauty Market Success: Expert Market Entry: We provide expert guidance on navigating the Korean beauty market regulations, consumer preferences, and distribution channels. Customized Marketing Strategies: We craft tailored marketing strategies that resonate with Korean consumers and drive brand awareness and sales. Unparalleled Local Support: Our team of Korean beauty experts offers comprehensive support, from product registration to sales and customer service. With ALUS, you can: Leverage our extensive network of Korean partners and distributors. Gain insights into Korean consumer trends and preferences. Build a strong brand presence in the Korean market. Partner with ALUS and experience the future of global beauty. #ALUS #Beauty #Korea #MarketEntry #Marketing #Support #Global

Opening Keynote Insight: Amrita Randhawa, CEO of Publicis Groupe Southeast Asia, sets the stage at the #BrandSafetySummit Asia with a powerful conversation about the core values that anchor brand safety. Amrita leads the charge, highlighting the indispensable pillars that every successful brand is built upon: Trust, Authenticity, Purpose, and Ethics. 💡 The collective goal is clear: foster measurable environments where brands can thrive responsibly and consumers can engage with confidence.

After opening its first store in Tokyo in 1986, the number of stores reached 300 in 2012, and is currently at 499. That is KALDI Coffee Farm chained shop in Japan. What is the reason for KALDI's popularity? I believe that KALDI is popular for the following reasons: 1.There are many unique products (especially popular with women) 2.The store is not too large (women can easily shop) 3.It is conveniently located in a commercial facility mostly next to the station (women can  easily stop by on the way there) 4.Coffee is the main product (more and more Japanese people are looking for authentic  coffee, especially women) As you can imagine from the above, the store has gained many female fans. In other words, the support from female consumers is likely to be further increasing its popularity. #kaldi #kaldicoffeefarm #kaldichain #smallshopjapan #womenfans #femalefans #minisuperjapan #retailshopsjapan

One of the most important lessons I’ve learned while building the Paapaya brand is that a strong internal culture is key to external success. Here’s my take 👇 💭 Reflects authenticity, internal culture embodies our brand values, making us more authentic and relatable to our audience. 💭 Consistency, when our team lives and breathes our brand values, it ensures a consistent and genuine experience for our customers. 💭 Engagement, a positive internal culture boosts morale and aligns everyone towards a common goal and strengthens overall performance. Building a brand is as much about supporting our internal environment as it is about external messaging.

From ‘How Japan Can’ to ‘Ambition Is’, Here’s why the new Suntory Boss brand campaign works 👇 Aiming to replace the 10am and 2pm coffee (and 5pm if you’re like me 🫠), the new brand campaign takes a different approach to the uniquely mundane and relatable humour of the campaign that catapulted the brand into Australia. From a brand perspective, it works because: ✔️ It continues to celebrate the Japanese heritage that’s core to the brand. ✔️ It maintains a friendly, personable feel that’s so central to the brand. ✔️ It reinforces the previous brand messaging rather than trying to reinvent it. It’s a brilliant example of a fresh campaign that hits the mark and sticks to the brand’s core. What are your thoughts? ~~~~~ Want to see more thoughts, insights and advice on branding? Follow me for more - JYE BECKETT #suntoryboss #branding