Mark Wheeler’s Post

Did not see this coming, but even though CNN is clearly in decline, especially the cable business, Mark is the type of executive who could revitalize the brand. He did it at NYT, so why not CNN? I interviewed Mark on stage at SMW a few years ago and asked him what he attributed NYT's digital success to, and he said something that has always stuck with me, largely for how simple and elegant his response was: "You have to create something that people are willing to pay for". When you apply this to both your editorial and commercial businesses you can see how this brings the entire business into alignment, which in news media is so tough.

The TCA press tour, a biannual event dating back to the 1970s, involves companies spending significant sums to participate, filling panels with talent and providing meals. When successful, it fosters fruitful conversations and boosts viewership. However, participation is waning due to frustrations with the format, budget cuts, and the shift away from in-person gatherings. The latest cycle ended on July 17 after just eight days, with significant streamers like Netflix, Apple, and Amazon absent and no programming executives facing the press. #TCA #TelevisionCritics #PressTour #TVIndustry #EntertainmentNews #MediaTrends #TVPress #Broadcasting #CriticsTour #TelevisionEvents

Did you know that the average attention span of a normal American has significantly dropped since the inception of social media? As a former journalist, I learned that you had about thirty seconds, or three paragrapshs to capture your audience. That number is now down to less than ten or just an introductory paragraph. Even Hollywood has changed the way it keeps audiences interested in movies. The average scene clip is now only 5 seconds. Counter intuitive to that practice, is that because moviegoers have now become conditioned to streaming (where we will watch hours upon hours of a show in a single sitting), movies are getting much longer. Very interesting information for lawyers in jury trial or businesses trying to grab an audience segment.

If you can make it in TV news, you can make it in just about any career! The question is…. What do YOU want to do?? And what are YOU doing to make it happen? We had over 50 people who tuned in each night to our "Burned Out Broadcaster Bootcamp," and now I can't wait to coach many of them for the next 3 months! -> If you missed the final Burned Out Broadcasters Bootcamp for 2023, no worries. I'm happy to hop on a free 15 minute zoom to share my insights!! #tvnews #newsmedia #journalism #localnews

Public tv insight . Good for mind setting !

I will give media broadcasters a tip in the most relaxing way today Broadcasters should stay attentive to the overall conditions of the video market. It's important for them to understand their political significance and actively work to influence decisions that could lead to a relaxation of regulations. #Broadcast #Media #Journalism

As digital media becomes increasingly mainstream, I feel it is important to continue growing with the medium. I have been fortunate to have been in the broadcasting business long enough to witness many changes. Most of these changes over the years brought panic to some of my colleagues. I remember very well when the first computer automation system was introduced at the station. Oh, how scared we were. We were convinced it was going to crash. Initially, it was just a few commercials, then commercials and imaging. Finally, a few songs. Skip to today, and it's difficult to find live talent after 10 a.m. I used to think that was awful until I realized that embracing the digital world is the best approach—a marriage between digital and terrestrial. But radio has once again been slow to embrace technology. I've been trying to break that mold. The complaint seems to be about "time" to "make content" for digital. I'm not a big fan of excuses. Something as simple as setting up two cameras in the studio can be a very effective way to "recycle" the content you are already creating for your show. #broadcasting #digital #radio #content #tv #sagacommunications

The most disheartening aspect of my experience in the media has been witnessing the dominance of the broadcasting industry by middle-class professionals, leading to a growing disparity with the experiences of the less privileged. However, the emergence of new technologies and platforms has enabled us podcasters from humble backgrounds to become part of the scene. In my observation, traditional broadcasters often lack a deep connection to the working-class experience. That said, the BBC is trying although there is clearly much more to do. https://lnkd.in/dxif7ihG

"In the age of streaming, the Key point for global news station" "Strategy, not equipment" This is KBS America's newsroom in Los Angeles, California. It looks small but efficient, with a small space and an LED backdrop to convey important news from Korea and key news that the American diaspora needs to know. Not long ago, news broke that Disney was considering selling ABC. At the same time, the head of ABC News instructed us to create a system that would allow us to report news through "iPhones" instead of huge equipment, literally adapting to the mobile era. I looked at KBS America's newsroom and thought to myself that they are already adapting to the mobile era and enduring a time when TV news is not the main story. KBS America's newsroom isn't state-of-the-art (there's room for improvement), but their commitment to keeping their American compatriots up to speed is genuine. One more thing that seems to be needed here is a multi-platform strategy. Not YouTube, but news that also does YouTube. We now need multiplatform journalists, not broadcast journalists

Delve into the reality of Hollywood with A Hot Set's latest article. Explore the behind-the-scenes dynamics shaping the entertainment industry. Read more below. #entertainment #news