This is the most moving film from a leader of any political party I’ve seen: Ed Davey talking about caring for disabled son, and why we need to take social care so much more seriously.
Roderick Bluh
2mo
Another General Election and no mention of social care by either Conservatives or Labour. No plan, few votes so don't talk about it. NHS is talked about all the time when one of its biggest problem is bedblocking due to inadequate social care provision. We looked after our own elderly parents but people need real help to do that where both working. Scandalous neglect of such an important issue.
Paul Plummer
2mo
Having spent a lot the last six years supporting my mother with dementia I think it is brilliant that there has been such a focus on this issue. And at such a human level. I realise that I'm lucky to have been able to spend time and money to do what I have done and I think we need to make it easier for everyone to care for their loved ones when they need it.
Ashton Ellett
2mo
In politics, especially the study of politics, we throw around terms like “authenticity” with numbing regularity. This, however, is authentic. One of the best political advertisements I’ve seen on either side of the Atlantic.
Matt Rogerson
2mo
Very much so.
Kevin Wheeler
2mo
Solving the social care timebomb in our society is one of, if not the most important issue facing politicians. Ed gets it because he's living it. Others just crap on about stopping the boats, how they never had Sky TV , or are popping along to the bookies to place a bet. The Lib Dems will do well next week because of this.
Andrew Whitehead
2mo
Very moving, and as has been said feels genuinely authentic, surely that’s the key to an effective party political broadcast..
Clive C.
2mo
Cannot agree more.
Graeme Spice
2mo
Starmer could do a lot worse than appoint Ed Davey as a Minister for Social care, lord knows it is in a sorry state and needs attention, following his other appointments of people with practical experience it would be a good fit.
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2moI was talking to 'normal' people yesterday - not those who are involved in or even dabble in politics. The discussion was about how most of the memorable moments of the election were negative. Unprompted they could only remember three 'positive' moments. Ed's video was number one. All except one had either seen it or knew of it. The second was Ed falling off a paddle board and most knew about the sewage/clean water message behind it. The third was the photo of Keir and his wife Vic at the Taylor Swift concert. As a partisan professional observer I'd say the Lib Dems have played a belter of a campaign.