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The fastest way to fail in marketing? Micromanage your creatives. 👀 Quick story time: I once sat in a 3 hour meeting about 1 social post. 12 people. 15 revisions. 280 characters. (I'm not kidding right now...) 👀 The result? A perfectly safe. Perfectly boring post. That perfectly failed to resonate. Our audience did not care. SHOCKING. I KNOW! 😉 Sound familiar? The hard truth for you: Great marketing rarely comes from consensus. It comes from one clear vision. Willingness to stand out. 📌 Remember: → Virgin had Richard Branson → Apple had Steve Jobs → Tesla has Elon Musk Love 'em or hate 'em. Their marketing has ONE clear voice. Why? 👇 Because they empower their teams. Not micromanage them. Let your creatives be creative. Your team and results will thank you ✌️ P.S. How many stakeholders is too many? — 👋 Follow Mark P. Jung for more marketing content. Liked this? ♻️ Repost to share!
Everyone is entitled to their opinion That doesn't mean they get a vote
I couldn't agree more. There is no better way to stifle the creative process and make all of your messages "vanilla" with zero personality and authenticity then to micromanage it or over-operationalize it.
Great marketing rarely comes from consensus. It comes from one clear vision. 👏
I agree 100% but I would also say - make sure you know what you want them to do. Many creatives are forced to work practically briefless, just trying to second guess what the client likes. And it is bad for everybody - the brand that does not run on a strategy, but on whims, and for the creatives who have to put up with subjective and irrational feedback.
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1mo📌 BONUS FOR YOU: Your best content will hit one emotion: → Inspire me → Educate me → Challenge me → Make me laugh → Teach me something The best marketing targets one emotion. Focus on one powerful emotion you want the audience to feel. And double down on making them feel that as strongly as possible. 1️⃣ Marketing rule of one: 1 emotion → 1 goal → 1 topic. (Written with 1 clear voice) 👇 That's why multiple stakeholders miss. They overcomplicate the process. You lose specificity. And creativity.