Mark Ritson’s Post

‘’How do you grab somebody’s attention when they really don’t care?’’ I recently finished listening to a podcast which featured Grace Andrews - the marketing guru behind The Diary Of A CEO. This podcast is extremely insightful as it discusses holistic ways in which a strong personal brand & bullet proof marketing strategy can drive success; all by implementing a robust structure that is centred around the attention to detail. The podcast discusses the ways in which specificity, high performance & attention to detail sky rocketed the The Diary Of A CEO from 6,000 subs to 4,000,000 on YouTube. Like many, I have listened to endless hours of material by Steven Bartlett and have second handily watched his rise to becoming arguably the biggest podcast in the world (open to discussion). That said, I was unaware of the marketing tools, strategy & genuis marketing ideas that have orchestrated much of the podcast’s success from behind the scenes. Linking the podcast back to recruitment where your personal brand is paramount to success - I’d encourage anyone on my network to give this a listen.

Marketing Experimentation-The Key to Achieving Explosive Growth Grace Andrews has a profound grasp of contemporary marketing, because she's the brains behind the marketing of the No1 business podcast - The Diary of a CEO with Stephen Bartlett. My big take away- her passionate drive to lean. Grace went to school to be a broadcast journalist, but when she graduated there were no jobs, so she took decided to learn all she could about social media- really learn, not just using. This is all of three years ago. Now she runs a team that's got marketing down to a science- experimenting with different channels, testing lots of social ads, making trailers that draw people in within the first three seconds, thumbnail testing, warming up audiences ahead of launches, audience research ahead of time to understand the topics people want, and fueling a culture that's obsessed with learning and experimentation. This isn't a CPG brand, it's a podcast- with 3.9m subscribers on YouTube and listeners in the tens of millions. In short- she's turned marketing into learning machine to take The Diary of a CEO to No1. Yes- it's long, but inspiring stuff.

The Importance of Simple Messaging for Marketing Success https://lnkd.in/eZtMH-PW

If you think marketing is just about getting more leads, you're only tapping into 20% of your potential. To fill your pipeline with potential clients every month, here's what you need to do... Like it or not, your business is your brand. Your brand shows your values and how you solve problems. This is what sets you apart from the competition. Keep in mind that every time you present your brand, Whether it's at events, on podcasts, online, or in client meetings... You’re marketing. Even your website design, company attire, and staff training shape your unique identity. When you step back and see the bigger picture, you'll understand how it all ties together. That's when your marketing will be truly effective. Been there, done that. Now it's your turn. If you want more marketing tips, you can sign up for my newsletter in the first comment.

Kind words from a small business owner on one of my free 30-minute* marketing strategy calls. 🎁 Melanie has a fantastic homeware business. The business has a focus on sustainability. 😫 She was getting increasingly frustrated because her social media audience was disengaged and she wasn’t making sales. 👩💻 I was delighted to help her gain clarity over how to communicate with HER audience. I also gave her an actionable plan to better optimise her website for sales. *Oops, it turned into 40 minutes. PS Want some help with your marketing strategy? Free of charge? Book 30 minutes with me.

Again, you want sales? Yet you have little to no conversions... Or you're attracting the wrong audience. Why? Is it because YOU... - have the wrong marketing or not marketing at all? - have the wrong content or not publishing at all? - have the wrong tools or not using any tools at all? - follow the "musts" and "shoulds" of every guru or not implement any of them at all? ALL of the above? Or maybe... You've missed out on the basic part of it all? THE KNOWING OF... What is it that you want REALLY & where is it that you want to go in your business REALLY? When you can strongly identify those for yourself... You can align your marketing, your way of publishing, and the tools that you are using. 🩷 And when something's aligned, it's easier to move, get things done, and show up, isn't it? It is for me. And you?

Dive deep into the world of marketing management for roofing companies with Sydney Correll and Elizabeth Lytle on the Nailed It! Podcast. This episode is packed with insights and strategies tailored to the unique challenges of the roofing industry, offering valuable lessons on building and managing a successful marketing team. Here's what you'll discover: 💥 Key Traits of Successful Marketing Managers: Learn what makes a marketing manager effective and how to identify these traits during the hiring process. 💥 Strategies for Accountability: Find out how to hold your marketing manager accountable for their role in driving your business's growth. 💥 Tips for Marketing Manager Success: Gain actionable advice on supporting your marketing manager's success within your organization. 💥 Aligning with Core Values: Understand the importance of core value alignment in your marketing team and its impact on your company's culture. 💥 Balancing Innovation and Organization: Discover the balance between creativity and efficiency that leads to successful marketing campaigns. 💥 Collaboration and Support: Explore how teamwork between marketing, sales, and other departments enhances the effectiveness of your marketing efforts. Whether you're searching for a marketing manager, looking to enhance your current marketing strategies, or aiming to boost your marketing team's performance, this podcast is a must-listen.

Marketing, as a whole, is so much more than designing aesthetically pleasing content. From concept to end results, there’s so many moving components.

I miss the old way of marketing! Do you miss the good old days? Back then, marketing was about: - Benefits, not Buzz: They explained how stuff helped you. - Trust, not Hype: Building a connection, not just a fleeting moment. Can genuine marketing survive today? Of course! We just gotta grab attention, and then show the real value. The How? Tell a story: Make it connect and show why the product rocks. Be real, not fake: Authenticity builds trust, not fancy tricks. What do you think? Is marketing missing something? Let's chat in the comments! Follow Mohamed Sajith for more marketing contents #marketing #realmarketing #wheredthebenefitsgo