Mark O'Rourke’s Post

Walking through supermarkets like Aldi and Lidl, and as somebody who has worked in branding for more than 25 years and been involved in a few legal spats, I still wonder how this happens. Is it because the premium brands that are getting ripped off have made a value judgement that it isn't worth taking action? Are they taking action and it just takes ages so the imposter brands do it whilst they still can? Something else? I have been critical in the past of big brands like Easy Group taking spurious action against smaller companies but in this instance it is patently clear that this is a rip off. Can any of my learned legal friends in intellectual property shed some light on this? Let me know before I launch my new technology brand, Rapple Mac.

Predicting more deal seekers this Boxing Day in Canada, but will it help retail? A note based on some questions I have received in the past 24 hours.... Based on our post Black Friday survey DIG360 - Angus Reid Group survey, we expect to see a continued uptick in the number of Canadians actively deal-hunting today and through the week. We observed a spike to 73% of Canadians deal hunting in November, where around 50% was typical in past years. We attribute this fully to economic necessity; some are budgeting for the first time in their shopping careers and a full 93% said they are watching the expenses more closely than last year. The spike might be previously reluctant shoppers jumping in because they are focused on savings in a more serious way. At the same time, those seeking Black Friday deals reported the lowest rating of those deals we have recorded, with 61% of Canadians calling the bargains poor ones. Retailers have been striving to limit the big discounts to preserve the bottom line. So this big question this Boxing Week will be whether retailers can continue to have margin discipline while encouraging purchases. The malls will be very busy today; the thing to watch for are the number of bags people are carrying out. Not all Canadians are cut from the same shopper cloth. There is a minority with savings and economic security maintaining their old shopping habits. Higher end stores have not had a bad year. Others are so tight on finances that they are simply not buying. Many Canadians are put off by promotional "hype" and sit out ( again, fewer of these in '23). What is different about Boxing Day/Week: - A boost comes from shoppers trying to stretch the many gift cards in hand, which retailers tell me is up significantly this Season. - Those shopping today will be a mix of "traditionalists", those who normally Boxing Day shop in store as a social activity, and those (including the reluctant newbies) who will avoid the crowds with online shopping, which tends to peak over Black Friday and Boxing Day. - Store staff will be challenged to guard against opportunistic thieves, given that unfortunate trend in 2023. - A door-crasher fatigue: I think most shoppers dislike the lineup for the 5 available items, and retailers dislike it for the crowd management, toll on staff and loss prevention. - This is the last chance retailers have to unload seasonal or excess inventory remaining after the gift-giving push; we will see deeper and wider discounts from some stores and I am personally seeing bigger promoted reductions in retailer emails than for BF. - I have observed more "Boxing Week" promotions going live before Dec 24 than ever before. - Remember: stores do not typically allow returns for a day or two, but this will surge in volume from unwanted Black Friday and Holiday gifts, particularly misjudged or erroneous online orders. Angus Reid Group Jason Allsopp

📣 As we approach the end of the year, a question that often comes up is: Are Boxing Day sales still a thing, or have we moved on? 🤔 In recent years, we've seen a shift in consumer behavior. While Boxing Day sales saw a 50% rise in shopper numbers compared to last year footfall remained 30.5% down on 2019 levels. This suggests that while Boxing Day sales are still relevant, their popularity may be waning. Let's look at some examples: 1️⃣ UK retailers saw a significant increase in Boxing Day shoppers over last year’s figures. 2️⃣ Next's Boxing Day Sales are a favourite among UK shoppers, offering high-quality items at much lower-than-normal prices. 3️⃣ lululemon, Nordstrom, Everlane, Girlfriend Collective, Wayfair, Ulta Beauty, and more offered major deals during Boxing Day. 4️⃣ Amazon and Argos kicked off their Boxing Day sales with pre-Christmas discounts. So, while the landscape of retail is changing, Boxing Day sales are still a significant event for many businesses and consumers. However, the rise of events like Black Friday and the trend towards starting end of year sales before Christmas Day have certainly impacted its dominance. What are your thoughts? Are Boxing Day sales still a big part of your post-Christmas shopping? 🛍️ #BoxingDaySales #RetailTrends #ConsumerBehaviour #PostChristmasShopping

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#India's unbeaten #WorldCup2023 campaign has received a massive jolt after it was announced by the ICC on Saturday that star all-rounder #HardikPandya will miss the remainder of the tournament. • The brand endorsements ⚡️ get jolted simultaneously❗️ • #cricketworldcup2023 #cricket #cricketworldcup #cricketnews #brands #branding #influencermarketing #brandstrategy #storytellingforbusiness #marketingcampaign #adcampaigns #campaigns

What’s traditionally the biggest shopping day of the year in Australia, Boxing Day is predicted to take second place to the recent Black Friday sales for 2023, according to National Retail Association: https://hubs.li/Q02dlYkP0 But it’ll still be a very big day for retail! 🛍️ We want to give a big shout-out to those in retail, warehousing, distribution, and supply chain, who are working hard today, and who’ve been working hard in the lead up to Boxing Day sales 👏 Let’s remember to be kind to one another when we’re hunting for a bargain. It’s been a long year, so let’s finish it on a good note 😊 #Warehousing #Distribution #SupplyChain #BoxingDay #Thankyou #Kindness

“Boxing Day is the Grand Final of Australia’s favourite sport, shopping,” says ARA CEO Paul Zahra with Aussies predicted to spend $1.25 billion in today's trading around the country. Research by the Australian Retailers Association (ARA), in partnership with Roy Morgan, reveals Boxing Day spending this year is set to increase 1.6% on last year, up from $1.23 billion, with the Boxing Day sales period (Dec 26 – Jan 15) projected to bring in $23.9 billion, up 1.6% on last year. While modest, the projected spending growth is encouraging for retailers given the slowdown in discretionary spending. ARA CEO Paul Zahra said the importance of the Boxing Day sales cannot be understated as retailers look to build momentum heading into the new year. Media Release below: https://lnkd.in/geaNQ7BN

What is the correct way to inflate the football/soccer ball？This 2 minutes video shows both correct practice & incorrect practice, I personally think watching this video carefully can help lower your potential customer complaint rate, pls share your comments! #soccer #soccerball #teamsport #sport #ball #football #oem #odm #factory #customization #sportshop #retail #sportretail #wholesale #tip #inflate

Rohit Sharma joins forces with True Elements to introduce a licensed brand Read the full article: Link is in comments below RISE Worldwide Limited Puru Gupta Sreejith Moolayil #BrandAmbassador #BrandCollaboration #HealthandWellness #cricket #cricketnews

For more updates from the Business and Marketing world stay tuned! - - - #shoppersstop #TheGoodGlamm #RajasthanRoyals #Curefoods #Redbus #Truecaller #Kotak #KotakLife #kotaklifeinsurance #RajkummarRao #cricket #ipl #ipl2024 #brandambasador #news #LatestUpdate #updates #soicalmediaupdates #MondayNews #marketinggazette #trending #brand #digitalmarketingagency #digitalmakretingupdate