Maro Mouameletzi’s Post

Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity

The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue

"Don't be a cynic." I was lucky in that I started going to Cannes Lions International Festival of Creativity 20 years ago as I was in the early phase of building a career. The event has gone from a festival celebrating the Work to one displaying the best (or the worst) of capitalism. Last week, I happened to be asked to speak on stage hosted by Whalar Group at Cannes. After my talk, I found out that there would be a panel with my friends Nick Law and Judy John along with Sir John Hegarty. It was moderated by a 21-year-old creator who did relatively well against the Titans of the creative advertising industry. I have to admit I’d become cynical and was a little skeptical of hearing anything new. But this is where I needed a piece of wisdom from the 80-year-old man. I met Sir John Hegarty, yes, at Cannes years ago when he was still active at BBH London as Creative Chairman. He wanted to recruit me. It was in my early years at another agency AKQA and I told him I wasn’t quite ready to make a move. At this stage in his life with the kind of success he’s had, he could have easily retired and cruise-controlled to the sunset. Yet, he keeps making things by helping creatives with his Business of Creativity venture and by writing daily doses of wisdom on LinkedIn. “Don’t be a cynic.” Keep making. Thanks for your sage wisdom, Sir John. 📩 Subscribe to my weekly newsletter on the future of brands through the lens of creativity and technology: https://lnkd.in/dErfctJC #creativemindset #creativity #canneslions #marketing #advertising #branding #design #agency #ai #artificialintelligence #technology #CMO

Happy people make great work and great work is what makes people happy. The state of creativity report released here on Cannes Creative Festival 2024 showed that many agencies (45%) perceive their agency-client relation as difficult. But more important is that the research proved that a good client-agency relationship will streamline your entire creative process. Proving our adagium. https://lnkd.in/eNEK3DTa Not only do good client-agency relationships contribute to happiness, but also do happy people tend to have better quality working relationships. We prefer collaborative ways of working, we want to be predictable & consistent and strive to be first time right. This leads to more effective work created in an efficient and enjoyable way. Another way in which happiness is an economical multiplier. #canneslions2024 #happiness #stateofcreativity #Daancam

From Daan in Cannes on one of the main points of the State of Creativity Report from Cannes Lions Advisory. A happy agency-client relation is essential for success.

A recurring topic at this year’s Cannes Lions International Festival of Creativity I believe deserves our attention was the growing disconnect between agency fees and perceived brand value. Many brands voiced concerns that agency fees are too high while they view a lack of value in the work delivered. On the flip side, agencies argued that they are not being compensated enough for their efforts and creativity. Where is this disconnect originating and what could be a proper solution forward? This disconnect seems to stem from several factors: 🚩 Expectation vs. Reality: Brands may have high expectations for the impact of creative campaigns, sometimes unrealistic given budget constraints. 📊 Measurement of Value: There is often a lack of standardized metrics to measure the true value of creative work, leading to subjective evaluations. 🧐 Transparency: A lack of transparency in how fees are structured and how the value is delivered can cause mistrust and dissatisfaction. To bridge this gap, both brands and agencies could benefit from: 🤝 Longer-term Partnerships: Stronger creativity stems from longer-term partnerships, if brands embark on this they can lock in their fees multi-year. 📈 Value Metrics: Developing and agreeing upon the right standardized metrics to assess the value of creative work effectively. 💸 Transparent Pricing: Creating transparent fee structures that both parties understand and agree upon for better or worse. Addressing these issues collaboratively can lead to more successful partnerships and better outcomes for both brands and agencies. What are your thoughts on finding a middle ground in this ongoing debate? #CannesLions2024 #CEOinsights #CMOinsights #Marketing #Branding

What’s #DeloitteDigital Creative Director Shamel Washington’s top advice for fellow jurors heading into the #CannesLions2024 deliberation room? 📣“Advocate for the work you truly believe deserves recognition because it can change someone’s life.” Washington, a 2024 Pharma Lions juror, shared thoughts about his upcoming judging duties with SHOOT Magazine / SHOOTonline : Q: What have you learned from your prior experience at Cannes that you will apply to this year's tour of duty? ✅ That no matter how much time you are spending reviewing a piece of work, keep in mind that the creators spent so much more time creating it. Q: What’s the appeal of serving on the Pharma Lions Jury? ✅ We are in the midst of a creative renaissance in the pharma field. Campaigns are getting bolder and the skill level is on par with any other category in the field. Q: What’s your take on the value of the in-person jury room dynamic? ✅ I love hearing how other jurors perceive work and how it aligns (or clashes) with my perception. Q: How does judging a competition like this inform you and your agency? ✅ It furthers my appreciation for the process of getting an idea to the award show level. We must always find new and innovative ways to keep jurors engaged and break through the clutter. Read Washington’s full interview in SHOOT Online ➡️ https://deloi.tt/4ebO2h6 See you soon at Cannes Lions International Festival of Creativity!

I’m excited to be returning to Cannes in a couple of weeks! Last year, we debuted our new brand identity, and signaled our differentiating value as a marketing experience company. And this year, we have even more to talk about: our newly expanded integrated media agency, Meet Rise; our newly launched creative agency, Betty (named after my mother, a creative powerhouse); and how Quad is making it easier for brands to reach consumers in store, online and at home.    But you might be thinking, “What’s a legacy printer like Quad doing going to a place like Cannes?”   And all I can say is this: what’s old is new again.   Just like music, movies and fashion, — household data is coming back around, and nobody knows households better than Quad. We’re setting a new standard for the way marketers think about the household as an avenue to learn more about and reach consumers, and how that information will influence how marketers innovate not only in channels like direct mail but media, digital and more.   If you’ll be in Cannes, let’s plan to chat. Free conversation and coffee will be flowing every morning at Coffee with Quad, and I’d love to connect with friends old and new.

**New Video style Alert** Are agencies missing out by leaving Creatives at home instead of taking them to Cannes? I have been speaking with very senior creative directors at various agencies and I was amazed to learn that they weren't being invited to Cannes. Hell, it's even called Cannes Lions International Festival of Creativity. Instead it was the account directors sent to schmooze existing clients and meet new clients. I was shocked by this. I learned many years ago from Damien Marchi the importance of creatives when looking to build better gaming campaigns. How they create emotions with clients and sell dreams and outcomes. They don't just think outside the box, they don't recognize the box's authority. That they are often the people that can illustrate the need for better investment in both creative and media. So why leave them out of one of the biggest events in the media calendar? Next year let's see more creatives out in Cannes Lions International Festival of Creativity and watch how your business grows 🤑 To all you creatives, I hear you and I've got your back ✊🏽 Love ❤️, Peace ✌🏽 and Chicken Grease 🐔🍗 Seika Media #cannes2024 #toomuchrose #whathappensincannesstaysincannes #media

Reflecting on Cannes Lions 2024, it's clear that creativity isn't dying but evolving 🌏 Hugh Stevens, UK MD LiveRamp spoke to Robin Langford from Performance Marketing World about witnessing the powerful blend of technology and marketing at Cannes, underscoring the festival's role as a hub for innovation. By uniting artistry with cutting-edge tech, we can break down barriers and embrace modern creativity. ✨ Dive into our full article to explore how this shift is transforming the industry and what it means for the future of marketing. ⬇️ https://lnkd.in/ePixvT3A #CannesLions2024 #Creativity #Innovation #Marketing #DataInsights