"IAB Canada is proud to announce the Data Analytics, Measurement & Insights Committee Chairs: John Shilton (Publicis Groupe) and Erin Mcwhinnie (OMD Canada).
"I am very excited to share knowledge around the data analytics and MarTech space with the best and brightest in our industry and soak up any and all knowledge my colleagues within the IAB have to share – this industry is about embracing an always learning mindset and being chair of the IAB board on Data Analytics is a guaranteed way to get access to the most contemporary, progressive, and outside of the box thinking available" - John Shilton
"We have an incredible opportunity to do a reset and question how and why we are doing things. Ultimately this means making media more accountable and getting more focused on the business needs of our advertisers. I’m excited about the potential for collaboration, the opportunity for greater cooperation is huge and by working together we have a better opportunity to uncover insights but also to use these insights to impact decisions outside media- things like product development and creative approach can benefit from insights that media partners can uncover. IAB plays a critical leadership role in helping to steward these conversations and influence policy. This just means the work we do today will have an out-sized impact on our industry for years to come." - Erin Mcwhinnie
Thank you for representing IAB Canada and contributing your voice to our industry's thoughtful leadership.
#IABCanada #Councils #Committees #ThoughtDigitalLeadership #advertising #dataanalytics
Meetings Maven, Events Trailblazer, Podcast Host: 'Like an #EventBoss', Founder- Association for Women in Events, Board Member- Virginia Tech Hospitality & Tourism Management
1moI’m excited to see so many women represented in the C suite! 🙌🙌🙌