Marsha Itin’s Post

I was watching Gary Vaynerchuk's latest interview with Big Think on How To Build a Successful Brand in 2024. I could only wish every CEO, CMO took 37 minutes out of their day to watch this, as he dove into so many issues that is severely impacting business development and marketing in today's Digital World. I decided to break down the entire interview and give you a summary of the questions and Gary Vee's responses to help save you some time but I also embedded the video to this article, so you can take a look at it if you feel inclined. Here are three key reasons to read the article: 1. Strategic Agility - Learn how to adapt your marketing strategies quickly to capture shifting consumer attention. 2. Navigating Challenges - Despite today's competitive landscape being tougher than ever, discover Gary's solutions for effective marketing. 3. Maximizing Impact - Uncover techniques for identifying and leveraging underpriced attention to enhance your brand's visibility. I hope that even by checking out the summary, you are provided with some gems that will give you a paradigm shift in building your brand today...But check out the full video interview when you get a chance. #garyvaynerchuck #brandbuilding #keronrose #digitalstrategy

🔥 Passionate about crafting compelling stories that connect businesses with their audiences? So are we! As Marketing Managers, we’re not just strategists; we’re storytellers, visionaries, and architects of emotions. 🚀 Every campaign we mastermind, every brand we build - it's not about just selling; it’s about evoking feelings, sparking connections, and creating experiences that resonate. 💫 Because the best marketing doesn’t feel like marketing. It feels like a thread that seamlessly ties us together. This is our craft, our passion, and our purpose. Let’s wear our marketing hats with pride, knowing our work matters. 💖 🌟Here’s to us - the Marketing managers - the dreamers, thinkers, doers. Here's to making an impact, one campaign at a time! 🥂 #PassionateMarketers #MarketingMagic #ImpactCreators

UPS replacing the traditional CMO role with the more expansive Chief Commercial and Strategy isn't simply a change of titles. It is part of a growing trend where businesses integrate marketing with other important verticals like product management and strategy. People are waking up to the fact that marketing isn't just about ads and slogans – it's an invaluable and adaptable piece of their strategic arsenal. #marketing

🤔 Ever Wondered What VCs Advise Brands Behind Closed Doors? In today's ever-evolving marketing landscape, the role of earned media has never been more crucial for brands. Why? The rising costs of performance marketing, coupled with questionable ROI (looking at you, Meta 👀!) have led to a paradigm shift. 💡 Insider Advice Influential VCs are advising brands to shift focus to top-of-funnel activities, with PR leading the charge. 📈 Real Results Brands are reallocating resources, seeing the impact of authentic storytelling through earned media. It's about meaningful connections, not just visibility. 🔮 The Future Is Earned As the marketing landscape evolves, embracing earned media isn't just a choice; it's a strategic imperative. Let's reshape your brand narrative together! What's your take on the power of earned media? Share your thoughts!🔥 cc Florencia Cavallo

🚀 Creating Winning Marketing Strategies: Try This FREE Tool 🚀 It's that time of year – the season for crafting your strategy. Want to know my secret weapon? 🛡️ This FREE tool has been THE BEST exercise I've ever used for creating winning marketing strategies. 🌟 Dive into the Buyer Journey Map 🌟 It's time to elevate your strategy game. Let's make 2023 your year of marketing success! 🚀 #MarketingStrategy #MarketingInsights #BusinessStrategy

“Will people actually like this?” ^The biggest question marketers neglect to ask themselves when developing a new campaign. Gary Vaynerchuk explains how the “sell sell sell” mindset in modern day marketing leaves behind the most crucial tool there is… listening.

Marketing is the art of igniting curiosity, inspiring desire, and fostering connections. It's the strategic blend of creativity and data-driven insights that amplifies brands, engages audiences, and drives growth. In a crowded digital landscape, the power lies in crafting compelling narratives that resonate, leaving an indelible mark in the hearts and minds of consumers. Embrace the ever-evolving nature of marketing, adapt to new channels, and uncover innovative ways to fuel meaningful conversations. Welcome to the boundless realm where imagination meets strategy, and dreams turn into realities.

Besides being a serial womanizer, Don Draper should be remembered for the humanity he brought in his ability to communicate in marketing. Generally speaking, communication between two people is already prone to be complicated and messy. So, in marketing, when we automate it, add stakeholder opinions, make it a one-way dialogue, it mostly falls flat. As such, tons of people think that marketing is either a load of **** or simply not effective. Marketers mostly try tapping into the basic primal drivers of humans, such as desire, excitement, rewards, fomo, etc., just to snag attention for seconds and seed memorable brand associations. And, while there is some merit to that, this is the playbook when you go wide and shallow vs deep and narrow, and it lacks the human touch that Don Draper always brought. That’s because marketers take something already complicated and messy and scale it to massive audiences while whitewashing most of the profound human elements, such as humor, vulnerability, curiosity, connectedness, etc. My sense is that the cultural forces are changing and people are aching for deep and narrow. So instead, I believe that brands would do better to begin exploring ways to connect more profoundly with their market on a more human level, which in turn could produce outcomes such as advocacy, retention, permanence, and profitability. Just an early morning marketing idea 🤷♂️

Marketing is the bridge that connects businesses with their audience, helping create meaningful connections and building enduring brands in a rapidly evolving digital landscape. It’s the art of storytelling that sparks curiosity, ignites desire, and fosters loyalty. A well-executed marketing strategy has the power to shape perceptions, inspire action, and bring dreams to life. Embrace the power of marketing, and watch your brand soar to new heights of success.

The Role of Marketing Services Companies. In today’s highly competitive and dynamic business environment, the significance of effective marketing cannot be overstated. Marketing services companies play a pivotal role in helping businesses navigate the complexities of reaching and engaging their target audiences. These companies offer a range of services designed to enhance brand visibility, attract and retain customers, and ultimately drive revenue growth. This essay explores the various aspects of marketing services companies, including their roles, services offered, the impact they have on businesses, and the evolving trends in the marketing industry. https://lnkd.in/gCR2x5ci https://lnkd.in/gUc2FyT4