Martin Sander’s Post

Consumer perceptions of Chinese car brands vary significantly from brand to brand, influenced by factors such as reputation, quality, and market positioning. Established brands like #Geely and #BYD, known for their investment in technology and design, particularly in electric vehicles, are viewed more favorably. Meanwhile, lesser-known entrants often face challenges related to quality perceptions. To counter the rising market share of Chinese cars, European, American, and Japanese manufacturers must innovate and differentiate. #Volkswagen, #Ford, and #Toyota should focus on enhancing their electric vehicle lineups, leveraging their strong brand equity and emphasizing superior build quality and advanced technology. Additionally, they should strengthen their global supply chains and invest in strategic partnerships or acquisitions to stay competitive. By prioritizing customer experience and after-sales service, these manufacturers can better position themselves against the growing influence of Chinese car brands.

Volkswagen, the fruit of Chinese-German cooperation, announced the launch of production operations of the Cupra Tavascan car targeting European markets in China. This announcement comes as part of Volkswagen's comprehensive strategic plan towards converting its vehicle fleet to electric power, with special attention to the booming Chinese market for electric cars. Volkswagen's footprint in China spans four decades, with two partnerships with SAIC-Volkswagen and FAW-Volkswagen achieving great success in the fuel era. However, as the world moves towards electric transformation, Volkswagen Anhui stands out as the company's attempt to stay relevant in a rapidly changing market. With a total investment of CNY23.1 billion (US$3.25 billion) committed to Anhui, Volkswagen is not only building cars, but also shaping the future of electric mobility in the region. As the Cupra Tavascan approaches European roads, Volkswagen Anhui's move towards an electric future raises more questions than it answers. #Anis_Maaouia

Volkswagen Evaluates Electric Car Production in Portugal ⚡ Volkswagen is considering the Palmela factory, Volkswagen Autoeuropa, as a potential site for electric car production This exciting news was shared by the German group's management during the Volkswagen World Committee of Workers' Committees meeting in Wolfsburg, Germany. A final decision is expected in the coming months 🔥 👥 Key Points: - The management's announcement follows persistent efforts by the Workers' Committee (CT) to secure a new model for Autoeuropa, replacing the T-Roc from 2028 - Rogério Nogueira, CT coordinator at the Palmela factory, expressed enthusiasm about this potential development - Significant investments are being made to prepare Autoeuropa for electric car production, showcasing Volkswagen's commitment to future sustainability 🌍 This move could mark a significant step for Portugal in the electric vehicle market, aligning with global trends towards greener transportation solutions. Read more success stories here #bridgeinportugalsuccess

#breakingnews BMW was the first one to hold the majority in a Chinese Joint Venture. ➡️ In October 2018, BMW announced that it would increase its stake from 50% to 75%, making BMW the first foreign carmaker to take majority control of its joint venture in China. ➡️ In February 2022, BMW acquired a majority 75% stake in BMW Brilliance with Brilliance indirectly owning the remaining 25% of the company. This could now turn out to be a successfull strategy with the starting of the Chinese consolidation of more than 100 EV automotive companies. #automotiveindustry #automotive #smartmobility #china #EV #transformation

The China-based automotive company NIO is boldly "challenging" German luxury car giants by surpassing them in a critical area of automotive engineering. This development not only highlights China’s growing influence on the global automotive stage but also underscores NIO’s unwavering commitment to innovation. NIO’s advancements in this field are not just reshaping perceptions of China’s automotive capabilities; they are also setting new standards for the industry. #NIO's dedication to innovation and leadership continues to stand as a strong testament to the dynamic and rapidly evolving landscape of global automotive engineering. #AutomotiveIndustry #AdvanceDriving #FutureofTechnology #Germany #China #India #LuxuryBrands #RoadSafety LinkedIn

The Japan Times 15th Mar. 2024 Japanese auto giants Nissan and Honda announced Friday they had agreed to explore a strategic partnership in electric vehicles and other areas. "We are not competing only with the traditional car makers, but also with new players. These emerging brands with innovative products and new business models are making inroads into the auto market and are trying to gain dominance by capitalizing on their overwhelming price competitiveness and amazing speed," Nissan chief executive Makoto Uchida told reporters. Both Nissan and Honda are lagging behind Toyota. However, each has its own uniqueness and is active in the global market. I like Nissan more than Toyota! Or Honda is better! There are many people in the world who rate things that way. I hope they will continue to come up with original performance and designs that only they can do. #nissan #honda #japaneseautomakers #evjapan #carmakersjapan #carglobalmarket #partnershipjapan #japanesecarbrands

"No chance I can supply to a multinational firm." Are you an SME struggling to level up? Want to see where you have a chance? Index.hu interviewed #automotive #manufacturers present in Hungary. Here are the takeaways - and tips: -> Suppliers need to meet rigorous standards both in terms of quality & volume. To overcome this, Magyar Suzuki Zrt suggests that new players first supply to other car #suppliers and then move their way up (they also help you develop). Mercedes-Benz underlined that in non-core components & supporting services there's a good chance to start. -> All companies would like to promote local players: Mercedes-Benz have a localization strategy (as well as the soon-to-launch player BMW with its local for local model). -> The numbers, though, vary widely: Suzuki is the clear leader with 1/3 local suppliers, while Audi and Opel have ~10%. (Audi: ~10% of ~1000 suppliers, Opel: 9% value add in their 3rd gen engine.) So to sum it up: -> It's possible to get involved. -> But you may need to take the long route: supplying to a #supplier first or working in non-core areas. What are your experiences? #supplychainmanagement

Today's automotive industry is a dynamic landscape with Europe, the US, Japan, and China leading the way in car brands. Europe boasts around 50 brands, while the US and Japan each have 14. In China, it's a complex industry with a whopping 140 brands competing in this rapidly growing and evolving sector. Explore the detailed analysis in our latest whitepaper: https://hubs.li/Q02HcN420 #JATOInsights #CarBrands #AutomotiveIndustry #Chinaev #EVManufacturers #MarketAnalysis

Exciting updates from the automotive sector! A recent report unveils the leading car production countries in 2023. China takes the lead, with the USA and Japan following closely. India and South Korea secure spots in the top five, signaling their increasing impact on the global market. Additionally, Germany, Mexico, Spain, Brazil, and Thailand showcase their noteworthy contributions to the industry. This highlights their commitment to innovation and shaping the future of mobility. #Automotive #TQV #Innovation

First, it was Germany’s Volkswagen announcing a series of groundbreaking tie-ups with Chinese tech groups. Now, Toyota, Nissan and Hyundai, the renowned national brands of South Korea and Japan have decided that the only way to survive in the country’s cut-throat car market is to buy Chinese-made technology. The three deals, according to analysts and industry executives, highlighted how an increasing number of multinationals believe the only way to catch up with Chinese carmakers, which have prioritised electric vehicles and advanced technologies, is to incorporate the tech they use in their own models. https://lnkd.in/dwAk3NVh