Member of the Executive Board for Sales, Marketing and After Sales at Volkswagen Passenger Cars
Great discussion with Peter Campbell at the Financial Times Future of the Car summit in London. Whereever I go these days I am being asked about the uncertainties of the transformation to EVs, hurdles and new competitors. My optimistic message might surprise some: #Ford has been in the market for 120 years, and we plan to be in the market in 120 years. So we have to compete and become ever more efficient. Uncertainty is part of the business now. We have to embrace it and enjoy it! #FTCar #ElectricVehicles #transformation #EV #EVs Kana Inagaki
Ashvin Suri
2mo
Martin Sander In regards to your comment below, I cannot think of a single example where 'uncertainty' has not been inherent in a business since the time Ford was established. "Uncertainty is part of the business now. We have to embrace it and enjoy it!"
Business Development | B2B & C Marketing & Sales | Digital Marketing | Lead Generation | Contract Management | Risk Mitigation | Portfolio Expansion | Strategy | Tendering | Customer Engagement | Customer Experience |
2moThat's the spirit. The chap from Stellantis seems to wander around Europe and the UK whining. Is Ford interested in branded DC Fast Chargers, for those delivered by third parties too?