Mary Barra’s Post

What is GM's strategy regarding installing carcinogenic tires on EVs that will wear-out twice as fast on the heavier, faster accelerating EVs and, therefore, emit toxins 1750 times more dangerous than tailpipe emissions twice as fast, sending countless numbers of Americans to their deaths via Cancer, Heart and Lung Disease? Will it install non-carcinogenic tires that accomplish 32 things Pneumatic tires cannot and save all of their lives, such as the Climate-Smart Tire, instead? It takes Courage to lead; None to follow.

Getting locked-in to a future view: From fuel cells to electric cars - Lessons in strategic flexibility Just finished watching an excellent episode of The Circuit with Emily Chang featuring GM CEO Mary Barra and it got me thinking: Where is my fuel cell car? Let's rewind to circa 2009, when I was at a European Union joint research event in Brussels and had the thrill of being chauffeured in a fuel cell car. It was an exhilarating glimpse into an environmentally sustainable future. Fast forward to today, where Mary Barra states that "the future is electric." But where is my fuel cell car? The story behind the fuel cell car is likely a tale of multiple innovation case studies, but when we take a #foresight perspective, Japan and Toyota come into focus. Since the early 1990s, Toyota has been investing in fuel cell technology, driven by a vision of a hydrogen-based sustainable future that shaped Toyota's strategic outlook for three decades. They conducted pre-commercial launches, invested in infrastructure, tackled technological challenges, and openly shared intellectual property rights (IPR). Yet, nothing seemed to propel the fuel cell future forward. Toyota was eventually compelled to acknowledge that perhaps the future lies in "electric." Some might argue that Toyota's strategy was anchored in a #future vision that fell short of expectations. Not to say that GM was quicker, but Barra's assertion that they're following "...where the world is going" and recognizing that change "will not be linear" reflects a forward-thinking perspective. Essentially, she advocates for environmental scanning and #strategy flexibility. This echoes a recent study by Zhang et al. (2023), emphasizing the importance of continuous #foresight that scans the environment and an integrated strategic decision-making process fostering strategic flexibility. Research seems to support Barra's approach, which could help your organization break free from the inertia of a fixed #technology #vision and strategic positioning. For Zhang et al. —> Zhang, R., Lin, J., Li, S., & Cai, Y. (2023). Addressing the loss of exploratory innovation: the roles of organizational foresight and strategic orientation. Journal of Business and Industrial Marketing, 39(13), 27–48

Many have questioned whether the slowdown in #EV sales is simply a blip, or the first stages of a more significant downturn. In this brilliant interview, our leader, Mary Barra emphatically answers the question about the direction of the industry. As she points out, while growth may have slowed, the market is still expanding. Of course, we’re still in the nascent days of EV revolution. The shift to EVs is the single most profound change the auto industry has seen in over 100 years, comparable to when we went from horse and buggy to internal combustion engine. It is, to use the cliché, a marathon, not a sprint. But everybody at General Motors is clear: the destination is electric. Mary’s interview is well worth the 24 minutes of your time today. #IworkforGM

We asked some members of the Center for Automotive Research team to share what they have been reading, watching, or listening to recently. Cullen Smith is checking out "Overhaul" by Steven Rattner, "It is a really interesting exploration of the government-private sector relationship during the 2008-2009 financial crisis as it relates around the Big 3 and autos." See what other CAR team members have been checking out here: https://lnkd.in/g-g-N5bc

Ensuring safer roadways is a top priority for our partners at Cruise, and the data reinforces this commitment. Autonomous vehicle ride-hailing services consistently demonstrate a marked reduction in collision rates, substantially lowering the risk of injury for passengers. Learn more about the positive impact Cruise AV's have had on rider safety below. #embeddedpartnership #RTAandCruiseAutomation #TAOps #TACoordinators #C4R #TA #Recruiting #R4R

The Revolution Of The Electric Car 1:Introduction Once regarded as a fascinating premise occurring in futuristic fiction, the electric car has now become a reality, transforming the way we perceive and use transportation. This article aims to shed light on the innovation, utility, and growing popularity of the electric car...

Unearthing the Electrifying Past: A Pictorial Journey Through the Evolution of Electric Cars 🚗⚡ From 19th-century curiosities to modern marvels, witness the electrifying history in pictures. Read the full article herehttps://lnkd.in/eDyawU_w #ElectricCars #HistoryInPics #EVRevolution

Here's to finding ways to brighten the road ahead without blinding those who might have chosen a different route. Seriously, though, check out this article about how we're working to make the night drives a little easier on those other drivers without sacrificing our own sight: https://lnkd.in/e8txCFaV