Mary Walter-Brown’s Post

News media is critical! Advertising supported revenues are essential to keep those publishers delivering quality news and information! We can improve the advertising-based results!

Really interesting read for anybody in the digital advertising space. Brands, agencies, ad tech players and news publisher can all benefit from the insights.

"Four in five US advertisers, ad tech professionals and publishers agree that advertising aligned with responsible news journalism has a positive impact on the advertiser’s brand, and three in four agree that inventory on reputable news properties delivers high ROI." So says The Re-Branding of News, an excellent report produced by Prohaska Consulting in association with Advertiser Perceptions as part of a wider US initiative to ensure premium news brands get the advertising support they deserve. Anyone involved in quality publishing, adtech or buying programmatic media should download and read this excellent report. https://lnkd.in/eNTJgxmB

👏🏼We did it again! Add it to the list of reasons why you should consider working with Mediaocean 👏🏼 Happy people = happy clients. It’s that simple! 🙂 https://lnkd.in/eKceAR42

Edelman CEO Richard Edelman endorses NewsGuard as a solution to increase brand safety for companies and ad buyers in the digital space. NewsGuard’s apolitical reporting, based on mainstream journalism standards, helps companies and ad buyers reach more audiences - with greater ROI - while maintaining overall #brandsafety and reputation standards. Edelman says NewsGuard's reporting and ratings about all manner of news and information websites gives brands assurances that ad dollars are not funding misinformation sources. https://lnkd.in/gurfeD3e

The acquisition of BuzzFeed and HuffPost by The Independent in the UK and Ireland isn't just a business transaction; it's a strategic maneuver that reflects broader trends in the digital publishing landscape. In an era where attention is fragmented and competition for eyeballs is fierce, consolidating resources and audience reach becomes imperative for survival and growth. Val Morgan Digital's success story illustrates the power of licensing in expanding market presence. By securing the rights to renowned publications and bringing them to Australia, Val Morgan capitalized on established brand equity to attract advertisers and swiftly penetrate local markets. This strategy not only saved time and resources but also provided a shortcut to building audience trust and engagement. Similarly, The Brag Media's approach underscores the value of leveraging borrowed learnings from global companies. By adopting targeted content strategies and proven business models, they were able to accelerate audience growth and revenue generation. This highlights the potential benefits of tapping into the expertise and resources of larger entities when expanding into new markets or consolidating within existing ones. However, the cautionary tale of Arena Group serves as a reminder of the risks involved in media consolidation. Losing rights to a flagship publication like Sports Illustrated not only resulted in a significant financial setback but also led to layoffs and operational challenges. This highlights the vulnerability of companies overly reliant on licensed content and the need for diversification and resilience in an ever-evolving media landscape. As The Independent takes control of BuzzFeed and HuffPost, it's essential to strike a balance between leveraging synergies and preserving editorial independence. Maintaining diverse perspectives, fostering innovation, and adapting to changing consumer behaviors are key to long-term success in the digital publishing industry. While media consolidation offers opportunities for growth and efficiency, it also poses risks that must be carefully navigated. By learning from both successes and failures in the industry, companies can position themselves strategically to thrive in a rapidly evolving media landscape. What do you think about this move? Does it signal a new era of media dominance or raise red flags about media plurality? Share your thoughts in the comment section. Let me take this time to invite you to register for the #SODP monetization event coming soon. You can register here - https://lnkd.in/gpcxNtvZ #DigitalPublishing #Brandlicencing #Publishersales #SODP #MonetizationWeek

🚀 A Must-Read for Local Sales Teams! 🚀 In an era where genuine connections with diverse communities and steadfast support for Black-owned businesses are cornerstones of corporate success, here's a compelling case study about one of our The Knight x LMA BloomLab teams! 🔍 The Minnesota Spokesman-Recorder, curated a fantastic content campaign for Bremer Bank. The objective? Amplify its footprint and cultivate deeper engagement with Minneapolis' vibrant communities of color. 📈 The outcomes were awesome: ✍️ Tailored articles for diverse channels: print, online, social media, digital billboards. 💌 A customized newsletter, spotlighted during Small Business Month. 📊 Result? A reach of 600,000 individuals, offering Bremer Bank an unparalleled opportunity for authentic connections with its audience. Ed Atkins from Dynasty Consulting & Minnesota Spokesman-Recorder explained how partnerships helped create a fantastic outcome: "The Meta Branded Content Project shares ideals and best practices... Vuepoint Advertising brings that added credibility, aiding our client in weaving their content narratives." Intrigued to delve deeper and glean insights? 👇 https://lnkd.in/giC5ZjqN #LocalMedia #CaseStudy #BrandedContent The Knight x LMA BloomLab Local Media Association Local Media Consortium Liz Hayes Caitlin Hendee Jarrett Shaffer Penny Riordan

Before you get too far into May, take a look at Pathlabs' April Recap!

We’ve been working since 2020 to combat the inequities diverse creators often face when monetizing their sites and formally launched our programmatic marketplace, Uplift by Mediavine, last year. Brands want to reach these audiences, and we have the scale they need to do so. But the process of certification for diverse creators, which enables them to receive these brand budgets more readily, is costly and can be time-consuming, so we knew we needed a solution. Our partnership with Sertify will change the way diverse creators are certified, unlocking greater opportunities for our diverse creator community and the programmatic industry at large. And the benefits don’t stop there. This partnership also empowers brands and advertisers to invest confidently in diverse voices, knowing they’re supporting authentic content that resonates with diverse audiences. Together, we’re breaking barriers and shaping a more inclusive future for programmatic advertising. We’d like to hear from you — what are the barriers you face when it comes to achieving your diversity goals? Read more about our partnership here: https://lnkd.in/earYGNR7

This Public Media Venture Group partnership illustrates how Distributed Media Lab offers brilliant rewiring of the #digital #businessmodel and #adtech to far better support quality independent #journalism than current #digitalmedia currently provides on its own (since ad tech is understandably built primarily for ad tech.) #Innovations like this are so crucial now - especially this #election year - as #socialmedia #algorithms favor #emotion, #rage and #conflict, and some vested interests disguise #propaganda and #disinformation as “#news,” leading so many to believe what they hear, feel, or want without checking #facts. As digital economics squeezed journalism outlets, the number of #reporters in the #unitedstates alone dropped by more than half, as thousands of #newspapers and #websites have closed or shrunk, while agrnda-driven “news” platforms proliferate. Yes, often a tremendous #publicbenefit to empower #ugc, as #ArabSpring showed. But as we move into #ai, which as Jim Albrecht explained in The Washington Post, is “the real wolf menacing the news business,” will we find ways to support authentic #reporting over #manipulation? Distributed Media Lab & #nonprofits eg Committee to Protect Journalists ProPublica Reveal from The Center for Investigative Reporting CalMatters The GroundTruth Project American Journalism Project American Press Institute Media Impact Funders Climate & Capital Media Inside Climate News European Journalism Centre (EJC) Centre for Climate Reporting Grist CDP Carbon Tracker & others take vital steps. Can we #gobig & achieve #systemschange? #thankyou David Gehring Sam Parnell Nolan Kembel Katharina Borchert Peter McKillop Blair Palese Neil Chase Simone Coxe Brad Bender Jim Brady Knight Foundation, Joel Simon, Adi Ignatius, Brooke Runnette, Tzeporah Berman, Teams #Amanpour & #Ac360, Richard H. Griffiths, Richard Davis, Keith McAllister, Samuel Burke, Ram Ramgopal and so many more excellent #journalists and supporters.