We're thrilled to share our latest project: a stunning 3D forced perspective billboard for IKEA US, lighting up Times Square! As part of IKEA's "The Goodnight Club" campaign, we've brought the concept of "giving everything else a rest" to life, showcasing the comfort and joy of staying home. Seeing our work on such a grand stage is a dream come true. If you're in NYC, don't miss the chance to experience it live this weekend! A huge shoutout to the IKEA team and Ogilvy for trusting us to bring their vision to life. Directed by Alan Bibby #IKEA #IKEAUSA #OGILVY #MAGICBILLBOARD
We've kicked off the Year of Sleep at IKEA US, and we’re waking up to a new era of rest and relaxation! Our campaign, "The Goodnight Club" 🌙✨, launched with a big-night-in, featuring a 3D billboard at Times Square that showcases the comfort and joy of staying home. Join us in embracing the idea of "giving everything else a rest". If you’re in NYC, come visit and see it live this weekend. Otherwise, explore our sleep essentials in-store and online to start crafting your dream bedroom today. Let’s make staying home the ultimate retreat. Get cozy with us! #IKEAUS #IKEASleep