Mathilde Vaucheret’s Post

"Brand integrates all functions while converting strategy into customer value in a unique way" Knowitin vuosittainen keväinen brändiaamu sai jälleen innostuneen vastaanoton viime torstaina, tunnelma oli kuin discossa! Annika Payn puhui hienosti brändin muutosmatkasta Koneella, ja meidän alustuksessa oli kolme pääpointtia: - To build a brand as a key growth driver, brand and marketing need a strong commercial focus - To be truly valuable, a brand needs to embrace ultimate customer-centricity - To drive a common strategy, all commercial functions should have shared targets and KPIs Puhumalla brändistä näin, jopa CFO voi olla ystävämme, Fredrik Gotthardt lainaten :)

Press events are critical to the success of global brands, particularly when a brand takes a foothold in Asia. https://lnkd.in/eWQJXrWV #globalbrands #brands #branding #brand #globalbrand #pressevent #press #eventprofs #eventindustry #exhibitionindustry #exhibitprofs #meetingprofs #meetings

5️⃣ LESSONS FROM 1️⃣5️⃣ YEARS OF BUILDING BRANDS 🌟   Building and managing one of the leading branding agencies in Slovakia for 15 years is a tremendous challenge and responsibility. Expanding the team, constantly introducing new ideas, and maintaining quality require more than just persistence and a bit of determination.   As GALTON Brands celebrates its 15th anniversary, I find myself immersed in thoughts about our remarkable journey. This milestone offers a chance to share 5 pivotal lessons that have shaped the development of our agency and the brands we have partnered with:   1️⃣ Sustaining Brand Consistency in a World of Global Fluidity 2️⃣ The Power of Employer Branding and Leadership 3️⃣ Leveraging Cross-Industry Insights in Brand Strategies 4️⃣ The Critical Role of Product in Modern Marketing Strategies 5️⃣ The Importance of the Cultural Framework in Global Reach   For a more in-depth look, I invite you to read our featured article that was prepared in collaboration with Forbes Slovensko …and feel free to share your opinions in the comments below! #galtonbrands #brandingagency #forbes #brandstrategy #brandidentity #branding #brandbuilding #branddevelopment #businesslessons

Brand sponsorships present an unparalleled opportunity for marketers to tap into emerging trends and enhance brand engagement. In the next 12 months we will see brands leverage partnerships and exposure of the Paris 2024 Olympics, Cricket World Cup, Australian Open, and the Superbowl. Successful brand sponsorships require careful planning and execution…but how do you measure the ROI? 🚀 Traditionally, ROI has been hard to quantify, but the right mix of metrics can help you data-driven approach to sponsorship to optimise strategy, build stronger relationships with partners and ambassadors, and build brand awareness with your target consumers. If you’re interested in learning about how brands can excel at the Olympic Games, you can download Meltwater's The art of transposing brand identity into a global event free report here: https://bit.ly/3Wc5YQr Our wonderful APAC team will also be hosting a webinar to discuss optimising brand sponsorship ROI Winning Strategies: Driving Sponsorship Impact and ROI Date: Tuesday, 30 July 2024 ⏰ 1pm AEST ✅ Register here: https://bit.ly/4cVnlfq We will cover:  🚀 Best practices for optimising your brand's visibility  🚀 How to engage with your target audience through partnerships  🚀 How to have a data-driven approach to sponsorship See you there!

The Influence of Brand Ambassadors in Maritime & IT Brand ambassadors have gained vital importance in maritime and IT industries, enhancing brand credibility and driving success. They're essential for trust, authenticity, and engagement. 1. Building Credibility 🤝 - Brand ambassadors bring authenticity, instilling trust in your maritime and IT solutions. 2. Increasing Visibility 🌍 - They simplify complex services, making your brand accessible to a wider audience. 3. Creating Connections 🔍💡 - Experts in their fields, and ambassadors form deep connections with your audience through enthusiasm and expertise. 4. User-Generated Content 📊💬 - Ambassadors create valuable user-generated content, serving as authentic endorsements. 5. Fostering Loyalty 💼🤗 - They build community and client loyalty, essential in these sectors. 6. Providing Feedback 💡📊 - Ambassadors gather invaluable feedback for improvements. 7. Competitive Edge 🚀 - In highly competitive industries, brand ambassadors set your brand apart. 8. Cost-Effective Strategy 💰💼 - A cost-effective approach for brand promotion. Leveraging brand ambassadors in maritime and IT sectors is a strategic necessity, strengthening your brand identity and fostering trust and loyalty. Embrace the potential of ambassadors as a vital part of your marketing strategy to thrive in these dynamic industries. 🚀🌊 - - - - #BrandAmbassadors #MaritimeIndustry #ITSector #Trust #article #shipping

As the developers of connected commerce and the consumer journey to final click BRAND NEW GALAXY, you understand the opportunity of a truly connected creative, media and commerce solutions for the world's most beloved brands. Coty, Lindt Home of Chocolate, and 3M among many others. The multiplying force of connected solutions. Not brand OR performance, brand & performance. One unified action. #brandperformance #bettertogether #team #media #ecommerce #creativeadvertising #modernmarketing

MTI APAC 2023 Webinar #6 - PR & Brand Management will be Live next Thursday. We will be live on both YouTube and LinkedIn; stay tuned for more details about our panelists! #medicaldevice #MTIAPAC #webinar

A visionary returns, revolutionizing advertising with a multicultural flair and profound societal impact. Over four years ago, Amir Kassaei concluded a stellar advertising career with the declaration: "I did it my way". Now, his official return is encapsulated in a simple statement: "I'm back", as announced by Hedinger Communications. Some creatives are simply irreplaceable, and the world craves their influence. The visionary brings fresh air to the industry by seamlessly integrating multicultural and multidimensional ingredients. He focuses on societal impact and relevance instead of insubstantial advertising. For most advertisers, reach is crucial, but he emphasizes relevance even more: "Attention and reach are worthless without relevance". For brands seeking to engage a dynamic, culturally diverse global audience and create enduring societal value, collaborating with Amir Kassaei is essential. His return promises innovative concepts and solutions poised to captivate on an international scale. Assuming the role of Global Chief Brand Officer for Volkswagen at Omnicom, Amir Kassaei is entrusted with pioneering the most innovative solutions for the world's leading automotive brand. Welcome back Amir Kassaei Photo made by Inge Prada #amirkassaei #thinkupinternational #volkswagen #thegreatest #branding #backtovolkswagen #imback #thinkupeditions #omnicom

Elevate your brand representation skills as a Brand Ambassador in 2023! 🌟 Explore the comprehensive job description outlining key responsibilities and skills required for success in this dynamic role. Dive into this informative article: https://ow.ly/7qFM50PKEOU #BrandAmbassador #JobDescription

Elevate your brand representation skills as a Brand Ambassador in 2023! 🌟 Explore the comprehensive job description outlining key responsibilities and skills required for success in this dynamic role. Dive into this informative article: https://ow.ly/7qFM50PKEOU #BrandAmbassador #JobDescription