What if I told you the secret to effective videos was hiding in your coffee pot? Today I am writing about The Brew & View Strategy ☕ I'm a video producer based in Japan, but also I'm a bit of a coffee-nut (hey I'm from Melbourne after all 😂 ) ☕️ I've actually combined these two passions to create a unique approach to video content marketing that I call The Brew & View Strategy (working title!). Just like crafting that perfect cup of coffee, creating engaging video content requires careful consideration and a deep understanding of your audience... The Brew & View Strategy is all about brewing up the ideal video for each stage of your marketing funnel or process. Here is the breakdown below: 🌱 Bean Selection (Awareness Stage): Think quick, flavourful 30-90 second clips. Just like choosing the most suitable coffee beans for your preferred taste profile, you'll want to handpick your best ideas for your audience, to grab attention and leave a lasting impression. ☕ First Sip (Interest Stage): Imagine smooth, enticing 3-5 minute videos. Here's where you blend your top-performing short clips into a more satisfying experience, much like that delightful first sip of coffee that leaves you wanting more. 🍵 Full Bodied Brew (Consideration Stage): Now we're talking rich, aromatic, and longer-form content. This is your chance to showcase the depth and complexity of your brand, just like a full-bodied brew captivates the senses. ⚡ Espresso Shot (Action Stage): Time for concentrated, high-impact videos! This is your powerful push to drive decisions, like the invigorating kick from a perfectly pulled espresso shot. 🧊 Cold Brew Club (Loyalty Stage): Reward your loyal community with exclusive, refreshing content. Keep them engaged and coming back for more with smooth, expertly crafted videos that feel like a special treat. Just like an experienced barista, The Brew & View Strategy empowers you to serve up the right content at the right time, keeping your audience engaged from the very first sip to the very last drop. I hope you enjoyed this and let me know if anything else should be added! ☕️🎬 Photo from Dukes Coffee Roasters in Melbourne, one of my favourites! Go check them out on Flinders Lane if you ever find yourself in Melbourne!
Excellent post! Sounds like we need to get down to this spot when you’re in town!
Partner BIJ | Co-Founder @KUMORI | I help companies in Japan grow
1moYou could call it ‚The Briew‘ 🌚