Matt Henderson’s Post

Innovation x beauty One thing that frustrates me about consumerism is that the companies that do good for people and planet NEVER get the accolades. Name me ONE beauty brand with refillable mascara. 🦗 You can’t because only SAPPHO New Paradigm Cosmetics is doing it! I just refilled my #mascara case and it wasn’t that hard. SAPPHO New Paradigm is also one of the ONLY companies that regularly tests its products for #PFAS, forever chemicals. Does your fav beauty brand do that? It’s a clean beauty company from #Vancouver that is #vegan and (obv) doesn’t test on animals. Founder JoAnn Fowler also contributed to my book, Vegan Marketing Success Stories, published in 2022. Please support them @ MySappho.com. #RefillableMascara #GreenBeauty #CleanBeauty #VeganBeauty #VancouverVegans #VegansOfInstagram #VegansOfIG #VeganAF #MakePositivityLouder #EthicalInfluencer #VancouverBeauty #SapphoNewParadigm

Validating claims through the Provenance system reportedly has significant benefits for cross-platform selling and more. #Sustainability transparency platforms are about more than #brand values and #regualatory compliance. They can also purportedly boost shopper conversion and enhance marketing opportunities. "The exciting part is that those claims won’t only go live on, in this case, The Detox Market–but on all of the Provenance partner retailers that a brand sells on," says Jessi Baker. "So a brand like Innersense Organic Beauty now has the same validated claims working for them on Detox Market as well as Cult Beauty, Beauty Heroes® and Naturisimo–and that network of #retailers is growing incredibly fast right now." She adds, "Other Provenance-partner retailers activate the data with social and email campaigns, sustainability edits or enhanced loyalty schemes–and in doing so, some have driven a 34% higher purchase rate for brands with Provenance claims." More than 30 of the The Detox Market's brand partners have already signed up to the initiative, including Odacité Skincareé, True Botanicals, Tata Harper Skincare, Innersense Organic Beauty, Pai Skincare, Briogeo Hair Care, Rituel de Fille and Prima. ➡️Find out how brands are tapping the Provenance platform to enhance their brand strategies: https://lnkd.in/gZDMhbaU

Which Brands Commit to Animal-Friendly Fashion? Now You Know from Our #WearItKind Directory! 🐾 Animal-progressive fashion brands The North Face, icebreaker, AllSaints, Columbia Sportswear Company, and Reformation use wool that is live lamb cut-free, and overall 54% of brands have made a timebound commitment to end their use of lamb cut wool. 🐑✂️🩸 The majority of brands (82%) have declared a ban of fur, however there are still some brands who haven’t made a public statement on this such as #Allbirds, #EddieBauer, #Lululemon, #OffWhite and #Reebok. Although most brands (63%) have taken some action on live plucking, and utilise certified supply chains, these certifications don’t robustly cover parent farms where there is a high risk of live plucking. Brands would need to take extra steps like Fjällräven and Patagonia do or opt for recycled and animal-free alternatives like Esprit, Napapijri, G-Star RAW, Everlane, Boden, and Closed GmbH have. 🪶 Overall to achieve animal welfare and environmental protection goals, we need more brands to make clear commitments to reduce their use of animal-derived materials (ADMs) such as pioneering brand Ganni A/S and SPELL. Ensuring good animal welfare is central to any socially responsible and ethical business. The #WearItKind Directory provides shoppers with information about a brand’s level of action and commitment in relation to its fur use, avoidance of live lamb cutting (mulesing) as well as live plucking for down, and reduction of ADMs. ⬇️ We aim to encourage brands to achieve lasting change for animals in fashion supply chains. Join us in championing animal-friendly fashion and check out and share our directory today: https://lnkd.in/dxFS7k_B #ADM #WearItKind #AnimalWelfare #AnimalFriendlyFashion #Fashion 

The beauty landscape in the United States is undergoing a remarkable transformation, and it's not just about makeup and skincare. It's about a shift towards ethical, sustainable, and cruelty-free beauty practices. The Vegan Beauty Boom As veganism continues to surge in popularity across various facets of our lives, the vegan beauty industry is no exception. In 2019, the North American vegan cosmetics market was valued at an impressive $13.5 billion. But here's the exciting part: experts predict that by 2029, this market is poised to reach a staggering $21 billion! That's an impressive compound annual growth rate (CAGR) of 5.52% from 2020 to 2029. What's driving this extraordinary growth? In recent years, the beauty industry has seen a remarkable shift in consumer preferences. More and more people are realizing that beauty can be cruelty-free, ethical, and sustainable. A remarkable 64% of beauty consumers in the USA consider sustainability a crucial factor when making decisions about their beauty purchases. The rise of vegan beauty isn't just about the numbers. It's a testament to the power of consumer choice. When you choose vegan beauty products, you're making a statement: you care about the environment, animal welfare, and the future of our planet. It's a powerful way to align your values with your daily choices. As this vegan beauty revolution continues to sweep the nation, here are a few ways you can get involved: Support Vegan Brands: Seek out and support brands that champion vegan and cruelty-free beauty products. Educate Yourself: Learn more about the benefits of vegan and sustainable beauty practices and share your knowledge with your network. Reduce Your Beauty Carbon Footprint: Consider how your beauty choices impact the environment and make small changes that collectively lead to a more sustainable future. The rise of vegan beauty in the USA isn't just a trend; it's a movement. It's about choosing products that are aligned with our values and making the world a better place one beauty purchase at a time. Let's be a part of this transformative journey towards a more compassionate and sustainable beauty industry. Together, we can create a brighter and more beautiful future. How many vegan beauty brands can you name? Let’s see in the comments below. #VeganBeauty #Sustainability #EthicalBeauty #VeganismUSA #CosmeticIndustry #People #LinkedIn

#Beautybrands #Bodycare #Nontoxic #Veganskincarebrands #vegan24news Explore cruelty-free and vegan beauty brands committed to ethical and sustainable practices. Discover eco-conscious options from beauty brands

In an ultimate stand-off, we put H&M and Zara to the test 👀 We checked out two of the largest fashion brands worldwide to see who actually practices what they preach. So, how do Zara and H&M stack up in terms of sustainability? Are they even.. leading at all? See our latest video as we compare their businesses practices, from labour, environment impact and animal welfare. 🌱 #Sustainability #Fashion #Zara #HM #CircularEconomy #FastFashion 

The Body Shop has just become the first global beauty brand to achieve 100 percent vegan product formulations across all ranges! 🙌💚 This came after a rigorous assessment was conducted by The Vegan Society of their 4,000 raw materials, and certified them vegan. 🌱 According to an article by Global Cosmetics News, ‘The ethical beauty brand set itself a target to become wholly vegan in 2021, when 60 percent of its products carried the Vegan Society mark and expects the market for vegan beauty products to grow at a 6.31 percent CAGR over the next five years.’ 🗞️ Ian Bickley, Chief Executive Officer, The Body Shop says: “We did it! Every single product formulation from The Body Shop is now certified by The Vegan Society. We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.” Bravo! 🙏 #veganuary2024 #bodyshop #veganbusiness #veganbeauty #veganmarketing #plantbased #veganlifestyle

It's no secret that the vast majority of beauty products are designed for and marketed toward women. In fact, all it takes is one quick shopping trip to any large retailer to show this huge "gender disparity" between the product availability. But a handful of years ago, we noticed the same gap happening within the emerging "beauty from within" supplement category. So, we predicted that nutricosmetics could provide a comfortable entry point for men that were still reluctant to shop for traditional beauty products. Admittedly, now having the luxury of hindsight 20-20 vision, we might have "missed the forest for the trees" on this trend... #strategy #trends #markets #fmcg #cpg #beauty #grooming #personalcare #cosmetics #sportsnutrition #supplements #wellness #nutrition #health #innovation #marketing #branding #productdevelopment #retailing #merchandising #retail #grocery #business #businessintelligence #entrepreneurship #consultants

When it comes to making lifestyle changes, many people are turning to a vegan lifestyle. While it is easy to make dietary changes, it can be harder to know what products are vegan-friendly outside of the kitchen. One area that often gets overlooked is clothing. Making sure the clothing you wear aligns with your values is just as important as what you eat. Luckily, it is easier than ever to buy vegan-friendly clothing with many brands making the switch and new companies emerging. By doing your research and educating yourself, you can confidently make a difference with your purchases. #SchroderDavisLaw #FashionLaw #EntertainmentLaw #IPLaw #Sustainability #Vegan  

What if you were offered ‘fried bird limbs’, ‘simmered embryos’, or ‘flesh stuffed intestine tubes’, would you eat it? If non-vegan products were labelled correctly, milk would be known as ‘stolen cow breast milk’, patent leather as ‘baby calf skin,’ bacon as ‘crispy pig flesh strips,’ honey as ‘bee vomit.’ Revealing the unvarnished truth about the products on our supermarket shelves. Sounds shocking and harsh? It is. This is the often-hidden reality behind these everyday “food” items. And if we can’t bear to see them in the flesh, how can we continue to turn a blind eye to the atrocious practices and exploitation of these innocent animals? Call a spade a spade. Such transparency can challenge us to confront the ethical and environmental costs of our consumption habits. Milk, often misconstrued as a wholesome staple—When the reality is that dairy production involves separating calves from their lactating mothers, causing them serious distress, more often than not irreversible harm, and stealing the milk they produce for their own babies for our greedy and selfish consumption. All the while also putting our own health at jeopardy by framing lactose intolerance (68% of the world’s population affected) as a gastrointestinal disorder, when it is, in fact, our bodies rejecting what is clearly not meant for us (The National Institutes of Health). Patent leather, associated with luxury, involves the skinning of young calves for their baby soft skin. What’s high fashion about wearing or carrying around a carcass? If consumers were confronted with what bacon really is—flesh strips—it would lead to a decline in demand, encouraging the market to offer better, kinder alternatives. Same for honey, where ‘bee bile’ could spark conversations about bee exploitation, their near-extinction, and the detrimental impact of that on our environment (Smithsonian Magazine). Honest labelling can empower consumers to make informed choices. With clear, truthful information, we can choose products that align with our values, and end this cycle of exploitation. Alternatives to non-vegan products are plentiful and often more sustainable. Plant-based milks from almonds, oats, soy, etc, can easily replace dairy. Sustainable materials like cork, mushroom leather, and recycled fabrics can stand in perfectly as a replacement for leather. Plant-based bacon made from mushrooms, tempeh, and coconut offers a cruelty-free and healthier alternative. Even honey can be swapped out for maple syrup, agave nectar, and date syrup. Our purchasing decisions hold power. By opting for ethical and sustainable products, we can refrain from harming animals and in direct correlation, the planet. Envision a world where transparency is standard, and every purchase supports a more compassionate and sustainable future. By advocating for truth in labelling and making mindful decisions, we can change the narrative, and afford the same treatment to the voiceless that we expect for ourselves.