Matt Wasserlauf’s Post

Matt Wasserlauf and the Blockboard team are taking on the industry with their new BlockAI capability. Take notice and get on the train, this is going to be a monumental shift in creating an ecosystem with no fraud or waste and just accelerated intelligence for accelerated outcomes. Very exciting to watch. #blockboard #blockai #nofraudnowaste #betterprogrammaticoutcomes

My takeaway from the Kai Cenat “riot” was not on the danger of influence but rather the danger in not being able to measure influence accurately. “There is an epidemic failure within the game to understand what is really happening” - Moneyball (2011). The Creator Industry continues to use archaic methods of measuring influence and thus continues to be surprised by outcomes. We all remember VidCon 2022 when “top” talent shockingly struggled to draw crowds despite their millions of followers. Charli D’Amelio and Khaby Lame with their 300 million combined followers drew a "notably subdued" crowd (per The Hollywood Reporter). Yet Kai Cenat, with hundreds of millions of less followers (80K subs on Twitch, 6M IG, 4M YouTube), was almost able to own a city block in NYC. Why? We need to stop measuring influence purely in breadth (number of followers) and start also measuring it in depth (extent to which you are able to influence your fans). Someone who is able to combine both (like Cenat) wields influence that actually matters. Most interesting to me was that Cenat himself was surprised by the turnout. Ahead of the event he said on stream he expected 500 fans (in reality thousands attended). I genuinely believe Cenat had no idea it would turn out like this--underscoring the need for better measurement. Perhaps if Cenat were able to more accurately measure the depth of his fanbase, he could’ve avoided this incident. Were you surprised by the turnout for Cenat? Outside of followers and views, what metrics can more accurately measure a creator like Cenat’s influence? #creatoreconomy #kaicenat

Algorithms suck. But your fiends don’t. So at Snibble we created Collab Mode so that you and your friends can collaborate to curate the best news, sports, entertainment and culture videos. Yet another reason why Snibble’s engagement rate is up over 90% in the last six months. #snibble #socialvideo #algorithms #video #digitaladvertising #innovation

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In response to the House's decisive move to pass legislation aimed at severing ties between #TikTok and its parent company, #TREND unveils an innovative social media platform designed to provide users with a secure, entertaining, and monetarily rewarding experience while championing American ownership and values. Salt Lake City, UT – March 15, 2024 - #TREND today announced the launch of its pioneering social media platform, uniquely positioned to offer users a secure, engaging, and profitable alternative in the wake of heightened concerns over data privacy and national security. As the House overwhelmingly approved a measure (352 to 65) to compel #TikTok's separation from its China-based parent company, #ByteDance, Trend emerges as a beacon for those seeking a platform untethered to foreign interests and dedicated to safeguarding user privacy and values. This strategic unveiling underscores Trend's commitment to providing a digital space that resonates with individuals wary of foreign influence and prioritizes American-owned businesses. Joel Otterstrom, Chief Executive Officer of TREND, remarked, "TREND is a direct response to the genuine concerns expressed by our users. Our platform offers a distinctly American-owned alternative, ensuring users can engage with social media without compromising their privacy or principles. With Trend, users not only find a secure digital refuge but also have the opportunity to earn #cryptocurrency while supporting their favorite content #creators." TREND heralds a new era in social media, integrating features such as e-commerce capabilities, cryptocurrency incentives, a democratic voting system, and a vibrant community that upholds user privacy and celebrates diverse viewpoints. In stark contrast to conventional platforms, Trend staunchly refrains from selling user data or endorsing foreign entities. The platform fosters an inclusive environment where users can freely express their political beliefs, connect with like-minded peers, and revel in a fulfilling social media experience. TREND invites users to embark on a journey of secure social engagement and monetary empowerment. Trend is available nationwide on both Android and iOS platforms, and online at http://trend.app. About Trend: Trend leads the charge in redefining the social media landscape, offering an innovative, secure, and immersive platform tailored for users who prioritize privacy, representation, and financial gain. With a steadfast commitment to bolstering American-owned enterprises and ensuring data sovereignty, Trend revolutionizes the social media paradigm, empowering users to discover captivating content, forge meaningful connections, and accrue cryptocurrency rewards. Rooted in a vision of uplifting and advocating for its global user base, Trend fosters enduring relationships and advocates for positive societal change. For more information about Trend, please visit http://trend.app.

On this episode of DTNS, The US Supreme Court sends social media restrictions to a retrial, why we all may be overestimating what AI can do, and David Spark tells us how Internet Video creators are surpassing Hollywood. https://lnkd.in/gxM4Dtsr

Since deploying HUMAN's solutions, AlgoriX has seen: • IVT rates drop to below 1% for its clients transacting programmatically • In-App spend increased by 40% due to higher inventory quality • 30% increase in CTV revenue from brand advertisers looking for accredited and trustworthy CTV sources Learn more about our relationship in the battle against ad fraud: https://bit.ly/4cynNkc #KnowWhosReal

Dive into the world of Valorant accounts with our comprehensive overview! 🎮🔍 Unlock insights, features, and essential details for a complete understanding. Stay informed with DigitalTreed. #ValorantAccounts #GamingInsights #DigitalTreedOverview https://lnkd.in/gzGKRTDA

Skiff (acquired by Notion) as previously mentioned and for those who are following.... Has taken the path to monetization. Which is a huge blow to the privacy community. Cloaked hasn't hesitated to capitalize on the loss by advertising their suite of paid services (currently with a 7 day free trial) Proton still boasts to be the main event, yet continuously through my professional experience, their services both paid and free never surmounted to what Skiff offered. Who will win the advertising campaign, or step up to the table and provide users a tool to control their own personal data and privacy? So far, my most will be missed; Non-perishing accounts, no account verification, Aliases (partners well with many tools), Drive, Pages. I will be actively weighing options for bandaid solutions until a replacement comes (or not). Sadly, today there are no companies close to what Skiff provided. Stay aware out there!