Mattel, Inc. reposted this
Our award-winning package design geniuses at Mattel, Inc. continue to up their game. This time by leveraging tools like Adobe Firefly and its generative AI capabilities to bring their ideas to shelf even faster. Thanks Fast Company for this story! https://lnkd.in/g5dbRxPx #mattel #AI #designled Beth Moody Karishma Donde Berrigan Lennon Ron Friedman Jamie Dunn SAL VELAZQUEZ Grace Snelling Suzanna Lakatos
I do think leveraging AI is beneficial to enhance creativity, I wonder what percentage of the process will be shifted to the technology? A lot of the appeal, especially for collectors with which there is a large market, is the packaging design.
Congrats to you, Chris Down and the full Mattel, Inc. team!! ✨🤘🏽🤘🏽🤘🏽✨
Todd Burke
2w
Great story Chris Down! You have such a great team to work with.
Mike Orroth
2w
Great article!
Children’s brand creative at ‘Tubba and Friends’ | Author | Illustrator | DJ | Igniting imagination and wonder through storytelling.
5dJust curious how using AI benefits the creativity of individuals who have defined the company’s look and feel for generations with your products. Speeding up process and leveraging tools that encompass learning from others artist creativity isn’t exactly winning. At least from an artist / designer point of view. Just perspective and opinion.