Mattel, Inc.’s Post

In our most recent wave of New American Middle consumer research, we identified the top brands that are excelling at building brand loyalty and affinity. Not to our complete surprise, Apple was top dog, but Amazon and Nike followed closely. Do you have a different affinity brand in mind than what is listed here by the New American Middle consumer? #consumerresearch #brandloyalty #brandaffinity

SEPHORA has one of best loyalty programs out there, and they are making sure it's ready for the holidays season! 🌟 Diving Deep into Sephora's Beauty Insider Loyalty Program: Leadership: Emmy Brown Berlind, Sephora's SVP, spearheads the program with a clear vision: combining value with convenience. Membership Perks: Exclusive access to bi-annual promotions, redeemable samples from points, free online shipping, in-store pickups, and even same-day deliveries. Balancing Act: A continuous effort is made to strike the right balance between acquiring new loyal members while keeping the existing ones engaged and satisfied. Facing Challenges Head-On: The quest? Keeping the program fresh, exciting, and on the cutting edge, without overwhelming members. Golden Advice for Retailers: Align your loyalty program with the primary reasons customers choose your store. Regularly reward your loyalists and always ensure the program echoes the values of convenience and value. To all fellow retailers and marketers, it's essential to keep adapting, evolving, and listening to our customers. Sephora's approach serves as a brilliant example! 🛍️ #LoyaltyProgram #RetailInsights

Successful companies like Starbucks, The Walt Disney Company, SEPHORA, and Nike have prioritised delivering consistent, seamless experiences across multiple channels, resulting in significant sales growth and improved revenue. Read more in my latest blog article. https://lnkd.in/eryVBkXs #CX #holisticexperience  #servicedesign #BusinessSuccess #CXStrategy #customerexperience

How Does Nike's Emily Teele Navigate International Loyalty Trends and Lead Diverse Teams? Tune in to this interesting conversation hosted live at #CRMC2023 by Joe Keenan, EIC at Total Retail Talks here - https://lnkd.in/dgeWDzxp #loyaltytrends #diverseteams #customerloyalty #loyaltyrewards #loyaltyprograms #loyaltyplatforms #zinrelo

Leading retail executives from Abercrombie & Fitch Co., Levi Strauss & Co., Under Armour and more share why they believe that 'stores matter' and always will. Check out their insights on why stores enable a more experiential approach than digital and how a more intimate associate experience drives sales across all physical and digital channels. Efficiency and productivity are key to success. Read more on the future of retail predictions here: https://lnkd.in/gvRM-GSC

In WD Partners' latest POV, we explore how DICK'S Sporting Goods has embraced innovation to stay ahead in a rapidly changing retail landscape. From redefining the in-store experience to meeting evolving customer needs, there's much to learn from their approach. Don't miss out on the opportunity to gain valuable insights that could shape your retail success. Check out the POV below!

In WD Partners' latest POV, we explore how DICK'S Sporting Goods has embraced innovation to stay ahead in a rapidly changing retail landscape. From redefining the in-store experience to meeting evolving customer needs, there's much to learn from their approach. Don't miss out on the opportunity to gain valuable insights that could shape your retail success. Check out the POV below!

In WD Partners' latest POV, we explore how DICK'S Sporting Goods has embraced innovation to stay ahead in a rapidly changing retail landscape. From redefining the in-store experience to meeting evolving customer needs, there's much to learn from their approach. Don't miss out on the opportunity to gain valuable insights that could shape your retail success. Check out the POV below! WD Partners

The competition 🎖 In the world of advertising, rivalry fuels creativity and innovation. We've all seen the iconic battles between major brands, each vying for the top spot in consumers' minds. Take Pepsi and Coca-Cola, for instance. Their advertising duels are legendary, from the Pepsi Challenge to Coca-Cola's unforgettable holiday campaigns. These brands continuously push the envelope, setting new standards for marketing excellence. But it's not just Pepsi and Coca-Cola. Think of McDonald's vs. Burger King, where witty ads and clever marketing stunts keep us entertained and engaged. Or the intense competition between Apple and Samsung, each unveiling groundbreaking technologies and compelling campaigns that redefine the industry. These rivalries drive not just brand loyalty but also a culture of constant innovation. They remind us that in marketing, it's all about staying ahead, thinking outside the box, and always striving to connect with your audience in meaningful ways. Which brand rivalry is your favorite and why? Mine is the joker and the king #BrandRivalry #Advertising #Innovation #Pepsi #CocaCola #Apple #Samsung #McDonalds #Burgerking