Matthew Clay’s Post

Building trust and loyalty requires genuine social responsibility, communicated clearly and consistently. Are you ready to ditch socialwashing and amplify your positive impact? Start by assessing your communications with these five steps: 1️⃣ Focus on Action, Not Just Words 2️⃣ Align Your Actions with Your Values 3️⃣ Listen to Your Audience 4️⃣ Back Your Claims with Data 5️⃣ Obtain Independent Verification Ready to take your social impact communication to the next level? We can help! Schedule a free consultation today to learn more about developing a social impact strategy that avoids socialwashing and maximizes your positive impact:  https://lnkd.in/gNhtR4i5 #SocialImpact #Sustainability #Transparency #ConsumerActivism #SocialWashing #SocialResponsibility

Corporate social responsibility, when partnered with the arts, is a high-visibility strategy that turns doing good into something beautiful. Let’s take a closer look in this edition of Art Journal. Click the link below to read: https://bit.ly/3wRasmq #ArtJournal #CreativeCareer #CreativeArticle

You have the power to shape industries, set trends, and inspire others. By championing social good, you not only enhance your brand’s reputation but also encourage other businesses to follow suit. Your actions can drive a ripple effect, fostering a culture of responsibility and ethics within your industry. Head over to comment section for the full blog. 👇 #theimpactcatalysts #impactcatalysts #brand #brandidentity #ImpactCatalysts #EntrepreneurMindset #SmallBusinessOwners #BustingThroughFears #PurposeDriven #BuildingYourBrand #VisibilityMatters #CreatingImpact #MakingAnImpact Keep making those ripples that only you can make 🤗 www.TheImpactCatalysts.com

You have the power to shape industries, set trends, and inspire others. By championing social good, you not only enhance your brand’s reputation but also encourage other businesses to follow suit. Your actions can drive a ripple effect, fostering a culture of responsibility and ethics within your industry. Head over to comment section for the full blog. 👇 #theimpactcatalysts #impactcatalysts #brand #brandidentity #ImpactCatalysts #EntrepreneurMindset #SmallBusinessOwners #BustingThroughFears #PurposeDriven #BuildingYourBrand #VisibilityMatters #CreatingImpact #MakingAnImpact Keep making those ripples that only you can make 🤗 www.TheImpactCatalysts.com

As an organizer with background in digital organizing, it's very important we remember that just because we are starting to transition to pre-pandemic times, it doesn't mean that digital activism doesn't matter (or that COVID isn't affecting people). Disabled and neurodivergent people are so important to our movement and digital activism improves accessibility for their leadership. Not all of us can easily click with people at an in person event, or can easily access the locations. Because of this, it's important to have hybrid models and strong infrastructures for digital communication and community. If you've gotten this far, check out this toolkit I made on building an effective digital campaign: https://lnkd.in/en4gPBnN

I’m so proud to have been nominated as a #BetterBusinessPioneer! The #BetterBusinessPioneer campaign by Avery & Brown, the Better Business Network, and OPEN Media is shining a light on the power of individual action, celebrating positive contributions towards environmental or social impact made by various individuals in their professional lives: whether they’re a CEO of a business disrupting their industry, or an employee who goes above and beyond their day job to make a difference. The campaign is based on two principles: that all actions, no matter how small, can make a difference, and that sharing best practice is critical to encouraging change. Each small act of awareness, compassion, or environmental responsibility not only makes a tangible difference, but also inspires others to follow suit. It showcases that anyone, regardless of their background, resources, or circumstances, can be a #BetterBusinessPioneer. If you want to find out more about the campaign and how to get involved by nominating your own Better Business Pioneer visit: https://lnkd.in/e2Xdx-zy

Valuable 500 company, Channel 4's strategy "Equity by Design" is a game-changer for fair representation, both within the broadcaster and the entire industry. Here's a breakdown: ➡️ "Equity by Design" focuses on making decisions based on diverse voices and data. This means more inclusive content, workplaces, and work practices for everyone! ➡️ Channel 4 is all about investing in partners who share their values of equity and inclusion. A great example of collaboration! ➡️ Creating and nurturing a respectful and inclusive culture is a top priority. Create a space where everyone thrives! ➡️ Channel 4 isn't afraid to tackle tough societal issues. They'll be leading discussions on things others shy away from, making sure all voices are heard. This isn't just talk - Channel 4 already surpassed their 2023 diversity goals! But they're not stopping there. "Equity by Design" is their roadmap to becoming a frontrunner in positive change, especially as they transform into the world's first public service streamer. Full story: https://lnkd.in/epruTais #Channel4 #DiversityMatters

Throwback to this piece by David Fairfull on the business of social responsibility. "For brands seeking to demonstrate their social conscience, it’s imperative to consider what value they’re adding and the desired outcome. Corporate allies and advocates have an important role in society and can champion meaningful change; however, they must feel credible to consumers and the public." What is your experience with this issue? 🤔 Share them in the comments section! #socialresponsibility #e27Archive #business

We’re so proud to see our Managing Director, Simon Owen, has been nominated as a #BetterBusinessPioneer! The #BetterBusinessPioneer campaign by Avery & Brown | B Corp™, The Better Business Network, and Open Media is shining a light on the power of individual action, celebrating positive contributions towards environmental or social impact made by various individuals in their professional lives: whether they’re a CEO of a business disrupting their industry, or an employee who goes above and beyond their day job to make a difference. The campaign is based on two principles: that all actions, no matter how small, can make a difference, and that sharing best practice is critical to encouraging change. Each small act of awareness, compassion, or environmental responsibility not only makes a tangible difference, but also inspires others to follow suit. It showcases that anyone, regardless of their background, resources, or circumstances, can be a #BetterBusinessPioneer. If you want to find out more about the campaign and how to get involved by nominating your own Better Business Pioneer visit: https://lnkd.in/e2Xdx-zy

Back with their monthly (friendly) battle⚔️, BBH London joint CSOs Will Lion and Simon Gregory take on the task🧑🔧 of defining woke creativity. They argue🥊 that at best woke creativity can move issues forward, at moderate it’s probably quite annoying hot air💨, and worst it’s damaging to laudable causes. Also, Greg tries really hard to get Will cancelled. Was he successful? 📕Read Here: https://lnkd.in/gCHNBfS4 #commercialcreativity #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing